Market History

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape - and Google is at the cutting edge. In Everything I Know About Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex, Goldman provides the knowledge and tools you need to build and grow your brand.

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.

Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.

Ever since the Reagan era, Washington has been captured by a conservative economic agenda that has failed in every respect and that has long since lost any respect among serious economists. Finally, highly regarded economist James Galbraith presents a full-bore attack on the bankrupt economic policies of the Republican Party - and a much needed reality check on where to go from here.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

Look at a map of the world and you'll see a neat patchwork of nation-states. But this is not where power actually resides. From the 1990s onwards, globalization has shattered the map, leading to an explosion of new legal entities: tax havens, free ports, city-states, gated enclaves and special economic zones. These new spaces are freed from ordinary forms of regulation, taxation and mutual obligation—and with them, ultracapitalists believe that it is possible to escape the bonds of democratic government and oversight altogether.

In Volume 2 of Women Innovators: Leaders, Makers and Givers Tamara Patzer has conversations with: Marlene Stokes, Dr. Amber Robins, MD, Jennifer Jane Clark, Cindy Marvin, Kate Bourland, Anna Vanlandingham, Win Kelly Charles and Que Jackson. Look for new volumes of the Women Innovators series soon.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Will a little meddling from Granny Mae and a touch of mistletoe magic be enough to turn enemies into lovers in time for a merry Christmas? Meredith: Returning to Kings Valley was supposed to be simple: revive my family’s beloved café and keep our town’s traditions alive. I never imagined my biggest challenge would be Kris Knight, the smooth-talking developer with grand plans to modernize our historic inn. From the moment we met we were at odds—our visions for the future couldn’t be more different. But a surprise kiss under the mistletoe has turned everything upside-down. Suddenly, ...

Incomplete sections of the book of dead found in Ramesses’ tomb and the murder of a prominent tomb scribe sparks fears of the curse of Anubis in Deir el-Medina. While the lack of witnesses and a close-knit worker community hampers, Neti-Kerty and Shabaka’s investigation at a time when the whole of Thebes awaits the arrival of the pharaoh for the beautiful festival of the valley. When Neti starts to experience strange sensations and the pharaoh’s life is endangered it becomes evident that there is a larger, more sinister scheme to the events...

Ragnar Lothbrok is a story of a mighty Viking warrior from the Early Middle Ages. There is no doubt that Ragnar Lothbrok was a legendary Norse hero whose name is often mentioned in the several Old Norse poems and Icelandic sagas. Many historians have debated the very existence of Ragnar Lothbrok. Ragnar Lothbrok was a renowned chief of the Norsemen during the Viking Age, but some historians tend to credit him for the deed of other historical characters of his time.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Shabaka, the secretive Prefect, the Pharaoh’s special envoy charged with combating crime in the capital of the Pharaoh’s empire, also often makes use of Neti Kerty’s special talents. With her powers of deduction and knowledge of the dead, she has already helped solve many crimes.

James Stourton tells the story of the London art market from the immediate postwar period to the turn of the millennium in engaging and fast-paced style, populating his richly entertaining narrative with a glorious rogues’ gallery of clever amateurs, eccentric scholars, brilliant emigrés, cockney traders and grandees with a flair for the deal.

Herbert Hoover led one of the most fascinating lives of an America in the twentieth century. Orphaned as a young boy he would graduate from Stanford University, build a fortune as a mining engineer, and become the most accomplished humanitarian of his era. His complex personality led many to view him as aloof and uncaring, though ironically through his extreme generosity he helped feed millions of starving Europeans during two World Wars. After a brilliant career as Secretary of Commerce he became president of the United States in 1928 which was at the high point of America’s prosperity. ...

A sudden increase in attacks on caravans, along with the delay of the Nubian tillage, sees Shabaka and Neti travel to Shabaka's home, Sylene, where they are tasked with finding the royal shutty. On their arrival they find not only that an attempt has been made on Dagi's life but also that his death has been foretold by the most unlikeliest practitioner of divine arts.

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

The Battle of Arnhem was a major World War II battle at the vanguard of the Allied Operation Market Garden, the dramatic but unsuccessful campaign fought by the British Army in the Netherlands from 17 to 25 September 1944. This was the first-time airborne troops were used by the Allies on such a scale, and the objective was a series of nine bridges that might have provided an Allied invasion route into Germany. Airborne and Land Forces successfully liberated Eindhoven and Nijmegen but were thwarted by the Nazis at the Battle of Arnhem, in their efforts to secure the last bridge over the ...

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.