Market Intelligence

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered.

What happens when the art of storytelling meets the speed of machines? In The AI Effect: How Artificial Intelligence Is Rewriting the Rules of Public Relations, Nick Leighton – communications strategist, agency founder, and global advisor, delivers a playbook for the future of public relations in a world powered by artificial intelligence. With wit, clarity, and a sense of urgency, Leighton challenges PR professionals to stop reacting to disruption and start designing within it. AI isn’t coming, it’s already here. It can write press releases, analyze sentiment, even mimic tone. But ...

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Discover the future of social media marketing with "AI for Social Media Marketing in 2024: An In-Depth Guide". This groundbreaking book dives deep into the transformative power of Artificial Intelligence and its anticipated impact on the landscape of social media marketing. Explore how AI is set to supercharge your marketing efforts, offering unmatched precision, personalization, and performance. From content creation and curation to predictive analytics and performance measurement, AI is revolutionizing the way businesses connect with their audience. This comprehensive guide will introduce...

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Artificial intelligence is changing our world faster than we can imagine, and it will impact every area of our lives. And this is happening whether we like it or not. You might have heard that many jobs will be replaced by automation and robots, but did you also know that at the same time a huge number of new jobs will be created by AI? This book covers many fascinating and timely topics related to artificial intelligence, including: self-driving cars, robots, chatbots, and how AI will impact the job market, business processes, and entire industries, just to name a few.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

Algo trading and strategy development is hard, no question. But, does it really have to be so hard? The answer is "NO!" - if you follow the right approach, and get the right advice. Enter Champion Algo Trader Kevin Davey, and his book "Algo Trading Cheat Codes." In this groundbreaking book, Kevin reveals results of his research over millions of strategy backtests. He provides 57 "cheat codes" - tips you can use to build algo strategies faster and with more confidence. Some of the questions answered in this book: Is algo trading getting harder, and if so, what specific things can you do to ...

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

If you aren’t using AI daily for your product marketing, you’re falling behind. The old ways of product marketing like manually choosing target customers are obsolete. AI is going to crush everyone who doesn’t learn to work with it. It isn’t just about cute copywriting with ChatGPT.

In "The AI-Powered Street MBA: Master Business, Marketing & Wealth in the AI Era," renowned entrepreneur and AI expert Dr. Harvey Castro provides actionable strategies to harness artificial intelligence for unprecedented business growth, marketing effectiveness, and wealth creation. This definitive guide covers: AI-enhanced business strategies and mental models that drive superior performance. Practical frameworks for rapid implementation of AI solutions at beginner, intermediate, and advanced levels. Real-world case studies illustrating tangible business outcomes and financial gains from ...

AI for Sales: How Artificial Intelligence Is Changing Sales exposes what is actually happening in the world of AI for sales. As Joël Le Bon, PhD, says in the foreword, "In sales, time kills deals, in modern sales AI kills time!"

Transform Your Business with AI—No Technical Skills Required Are you spending hours every week on repetitive tasks that could be automated? Struggling to respond to customer inquiries fast enough? Watching competitors who seem to operate more efficiently while you're stuck doing everything manually? The solution isn't hiring more staff or working longer hours—it's using artificial intelligence to work smarter. The AI Revolution Is Here, and Your Business Can't Afford to Wait While you're debating whether AI is right for your business, smart entrepreneurs are already using tools like ...

In an era where AI is redefining industries, businesses are presented with unprecedented opportunities for growth and innovation. ChatGPT for Business unveils a comprehensive guide for harnessing the power of AI, specifically ChatGPT, to drive revenue, enhance customer engagement, and revolutionize operations.

Closing Intelligence is for salespeople, decision-makers, and anyone who wants to successfully persuade people.

"Mini-book Profit$: How to Use AI to Write & Publish Mini-Books to Amazon" is a comprehensive guide to using artificial intelligence tools to write and publish mini-books on Amazon. The book provides step-by-step instructions and valuable insights on how to maximize your profits when writing and publishing mini-books on Amazon. The book begins by introducing the concept of mini-books, which are short, focused, and easy-to-read books that provide valuable information on a specific topic. It explains why mini-books are an ideal format for busy readers and provides tips for defining your ...

Are you fed up with toxic and ineffective work cultures? Now is the time to be the leader who transforms teams to reach successful outcomes. Picture a world where leaders don't just manage—they inspire. Every interaction becomes an opportunity for growth, and every challenge transforms into a stepping stone for development. This isn't just a vision; it's the reality that coaching leadership creates. This book provides a comprehensive framework for developing coaching leadership skills, backed by real-world examples, practical tools, and actionable strategies. Whether you're managing ...