Market Research

Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

Introducing Starting and Scaling Your Fencing Business - the ultimate roadmap for entrepreneurs looking to start their own successful fencing business. This comprehensive eBook is designed to guide you through the entire process of starting, growing, and maintaining a thriving fencing business. In Starting and Scaling Your Fencing Business, you will discover everything you need to know about the fencing industry, from the basics of fencing to identifying your target market and conducting market research to crafting a business plan and acquiring the necessary equipment and tools. The book ...

INTERNATIONAL BEST SELLER OF "AMAZON FBA MASTERY" A-Z OF AMAZON PRODUCT RESEARCH Prepare to immerse yourself in the dynamic realm of Amazon FBA and product research with this comprehensive guide. Whether you're a newcomer venturing into Amazon selling or a seasoned seller seeking innovative strategies, this book is your ultimate resource. Understanding Amazon Selling: Before delving into product research, grasp the fundamentals. Explore diverse Amazon business models, navigate product restrictions, and identify categories to avoid. This knowledge lays the foundation for your journey ...

Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.

"Start And Grow Rich: The Ultimate Guide To Small Business Success" provides a comprehensive guide for those looking to start and grow a small business. It covers various topics, including understanding your target market, conducting market research, writing a business plan, securing funding, choosing the right business structure, building your brand, marketing strategies, managing finances and accounting, operating and growing your business, legal considerations, navigating challenges and risks, staying competitive, strategies for success and expansion, and next steps for your business ...

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

In this audiobook, you will discover: the connection between money, values, and priorities; the top nine regrets of patients who are at the end of their life; the power of reframing - a skill that will serve you a lifetime; the one thing you have to focus on if you want to be happy; and more.

Is your workplace riven by tribal conflict? Are your meetings governed by dozens of unspoken rituals? Is there something faintly religious about the way your colleagues worship the CEO? If so, then you might need a lesson in business anthropology. For a century, anthropologists have had an unusual method: immersing themselves deep inside 'alien' tribes and uncovering, from the inside, how they tick. Today, a new generation of anthropologists are using this approach to explain modern businesses - revealing the hidden rituals that define what we buy, who we sell to and how we work.

Unlock the Secrets of Niche Dominance with "Niche Mastery" – Your Ultimate Guide to Conquering Targeted Markets! Are you ready to dive deep into the world of niche markets and emerge as a master of targeted business strategies? "Niche Mastery" is the eBook you've been waiting for — an unparalleled guide that distills the essence of conquering and thriving in niche segments. Crafted with a blend of comprehensive analysis, insightful case studies, and practical advice, this game-changing resource will steer your journey from the very conception of an idea to the commanding heights of ...

Step into the future of entrepreneurship where the heart of every transaction and innovation beats in sync with the customer's desires. "The Heart of the Deal" is not just an eBook; it's your secret dossier to unlocking the full potential of customer-centric business strategies that are revolutionizing industries across the globe. Imagine possessing the knowledge to understand your customers deeper than they understand themselves. This treasure trove of insights begins by dissecting the essence of customer-centric entrepreneurship, guiding you through the journey of why centering your ...

Are you ready to optimize your retail business? Brace yourself and dive into the world of operational mechanics! "Mastering Operational Mechanics" is a comprehensive guide that delves deep into the intricate distribution systems and trends of the retail industry, emphasizing specifically on role-playing games and hobby stores. This eBook begins with a grand tour of the retail landscape and swiftly transitions to the identification of your target audience, helping you get a grip on the mechanisms to drive your business toward success. Expect to be handheld through crucial challenges, such as...

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

Surveys Can Skyrocket Your Sales, Your Marketing, Your Customer Satisfaction, And more! Did you know that by conducting your own surveys that you can increase your sales, create more winning products and services, and make your customers happy too? Download Our Exclusive Report Now And Discover: Uncover the secrets to using surveys in ways you never thought possible! Higher income, higher conversions, happier customers and more! Find out innovative ways to use surveys to skyrocket your income! Discover how surveys can help you improve your sales funnel, leading to higher income and higher ...

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.