Marketing Communications

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsize company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants.

Stop Shouting. Start Connecting. "Finally, a great marketing book for charitable organizations. Brian Sooy brings clarity and structure to the challenge of branding a cause." —Marty Neumeier, The Brand Gap Tired of yelling into the void, hoping donors notice your mission? Raise Your Voice: A Cause Manifesto is your playbook to ditch the noise and craft a message that turns supporters into champions. StoryBrand Certified Guide and Brand Strategist Brian Sooy distills decades of expertise into bold, actionable strategies that help mission-driven leaders—like you—cut through the clutter....

Have you ever wondered why it’s so easy to talk with some people and not with others? It’s simple - you speak the same language! This doesn’t mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill!

Increase Your Market Value... Master the Science Behind Buyer Behavior To Create Messaging That Resonates, Engages, And ConvertsHave you ever wondered why some sales copy works so effortlessly, while other messages seem to fall flat? The difference isn't just about the words... it's about understanding the psychology behind those words. Buyer Psychology is the secret weapon that top-paid copywriters use to create messaging that connects deeply with their audience and inspires action. If you're serious about elevating your copywriting skills and standing out in a crowded marketplace, this is...

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

Would you like to exponentially increase your sales? Would you like to have the ability to persuade many people at the same time? If the answer is yes, then our book is just what you need. 💪📚💡💰 In "The Mass Persuasion Method", you will discover the most effective techniques and strategies for success in sales and taking your persuasive abilities to the next level. Through this book, you will learn how to identify the needs and desires of your potential customers, how to present your products or services persuasively, how to handle objections, and how to successfully close sales....

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

“When I pick up the phone, I just freeze.” “I don’t know what to say, I get all nervous and just throw up all over them.” “I am afraid of calling my friends, what if they get upset at me? What if they say no? What if they get upset at me for trying to sell them something?” “I am not a salesperson.” “I am terrified of them saying no.” “I can’t handle rejection.” Any of the above “Ring a bell?” (Forgive the pun!) Not to worry, you have exactly what you need in your hands right here, right now. Paul G Walmsley helps network marketing professionals who are ...

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

BUILD YOUR BUSINESS WITH THIS PROVEN INFLUENCER MARKETING STRATEGY Leverage your time, make a difference, and monetize your message! Experts, entrepreneurs, and leaders market through books, videos, and media. You can, too! Successful serial entrepreneur, TV writer-producer, and bestselling author Aurora Winter, MBA, reveals how you can use this Thought Leader Launch™ marketing and branding strategy to reach, raise, and make millions. Your book is the ultimate marketing asset and referral tool. It can create a tipping point for your business, startup, nonprofit, church, or organization. A...

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...

Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.