Marketing Communications

Master the Art of Public Speaking to your professional audiences Public speaking need not be a daunting task. This skill is crucial for self-employed heads of new companies shaping their branding and identity to potential customers. You are the product and if you cannot engage your audience, your are reducing your chances of the success of your new business. Research from leading communication experts has shown that structured practices and mindful strategies can drastically enhance speaking abilities. Here's a sneak peek at what you'll uncover inside this transformative guide: 10 Effective...

What's Wrong with China is the widely anticipated follow-up to Paul Midler's Poorly Made in China, an expose of China manufacturing practices. Applying a wider lens in this account, he reveals many of the deep problems affecting Chinese society as a whole. Once again, Midler delivers the goods by rejecting commonly held notions, breaking down old myths, and providing fresh explanations of lesser-understood cultural phenomena.

Persuasive Marketing an introduction to the use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these ‘fixed action patterns’ are well known in ...

It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it. Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are.

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Immerse yourself in the exciting world of "Quest for Raving Fans", an all-encompassing guide to turning your passion for Role-Playing Games into a thriving and loyal hobby store community. This eBook takes you on an enlightening journey that begins with understanding your market and identifying your unique selling propositions. "Quest for Raving Fans" is a comprehensive catalog on community building, effortlessly weaving through the intricacies of communication, goal setting, and the vitality of a loyal community. It further delves into role-playing games, detailing their basics, popular ...

Email Writing Skills helps you write quick, effective emails for fast money-making, using simple steps and smart AI tools. My book shows you how to write money-making emails that get results in just 10 minutes. Using both your skills and AI tools, this system is meant to help you quickly write emails that have a big effect. Quick and useful You’ll learn how to write persuasive emails quickly and easily. You’ll learn how to quickly make money with emails, skipping common problems like writer’s block and long drafts. AI Improves Efficiency AI tools can help you come up with catchy ...

Te ha pasado que alguien te cuenta algo y que lo único que te viene a la cabeza es: “¿Y A MÍ QUÉ?”. Bueno, no permitas que le suceda así a tu audiencia cuando comuniques tus ideas o contenidos. Lo que tú quieres es conectar a nivel emocional, que lo que digasles importe y que mantenga su atención. ¿Cuál es el secreto? Entender qué es ESO que responderá al “¿Y A MÍ QUÉ?” de la gente que te escucha. Los principios que encierra esta poderosa frase son la clave para no solo contar historias, sino enamorar a tu audiencia con ellas.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you're born with - anyone can learn these skills, habits, and traits.

Too many times, people rush into building and they don’t focus enough energy on the most important step for sustained success in the non-profit field. What’s that secret? We’ll tell you...It’s a business plan. We know, we know, it sounds boring, right? Well, guess what? It is the lifeblood of a true, long-lasting and impactful non-profit org. This audiobook will show you how a business plan can lead to more investors which means a greater chance to make an impact.

The most successful leaders are storytellers. By mastering business storytelling, they achieve extraordinary business results. As a modern-day leader, you know you should develop this skill, but you don't have the time to do this in an ad-hoc way. What you need is a practical, reliable method to follow, one that will allow your business to reap the benefits of storytelling as soon as possible. In Putting Stories to Work, Shawn Callahan gives you a clear process for mastering business storytelling. He demolishes the thinking that storytelling has no place at work.

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.

How to Turbocharge Your Confidence, Achieve Your Goals and Beat Your Money Blocks For Massage Therapists and Wellness Professionals Learn how to sell yourself and your services with confidence, set goals and achieve them and earn more money by beating your money blocks for good. “By using a few of the strategies outlined in Success Strategies for Wellness Professionals I have already seen an increase of wealth in my massage business in as little as seven days! The contributors share great knowledge that can help any therapists succeed!” Ms. Donna Kerfoot Certified Wellness and Massage ...

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.