Marketing Communications

With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.

Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service, and it also explains thе main rеаѕоn whу mаnу ѕuссеѕѕful соmраniеѕ make excellent customer service аn imроrtаnt еlеmеnt in thеir agenda. What you’ll learn in this book will work great for business owners, entrepreneurs, and training of customer service specialists.

With the right advice you can learn how to become a 100% Leader and build a high performance team independently within a larger Network System. The individuals within their team produce the highest performance and become independent as fast as possible.

Join the exhilarating journey through the life of one of the most influential and enigmatic figures in modern technology in "Steve Jobs: The Visionary Innovator of Silicon Valley." This book offers a comprehensive exploration of Jobs' life, from his early days to the monumental legacy that continues to shape our world today. Discover how Jobs' unconventional path led to the creation of Apple, a company that revolutionized personal computing, mobile technology, and digital media. Uncover the pivotal moments where Jobs' vision and relentless pursuit of perfection transformed industries and ...

In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome. Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.

Es geht vor allem um Authentizität und dass man KEIN Schauspieler sein soll, wenn man etwas verkaufen will. Vorgefertigte Sätze und irgendwelche Spielchen sind fehl am Platz. Man baut eine Verbindung zum Käufer auf, die zu einer Geschäftsbeziehung führt.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

Remember your first business card? It was such a novelty item. But did you know that these six square inches are the best and most handy marketing devices that ever fit right in your pocket? In this program, you'll learn how to network using your business card to actually create more business. Now that's a novel concept.

People buy on price when they have nothing else to differentiate you from your competitors. The Dominant Brand will give you the power to stand out from your competitors, with a brand to be proud of, that speaks to your ideal customer in a way that emotionally engages them. Becoming the dominant brand in your niche will give you more time and more profit, so you can spend it on what you enjoy, with the people you love.

Warum Twitter benutzen? Twitter bietet Ihnen eine einfache Möglichkeit, in Kontakt mit Menschen aus derselben Branche zu treten. Aber wie funktioniert Twitter für Unternehmen? Dieses Hörbuch gibt Ihnen einen Überblick über die Funktionen von Twitter und zeigt Ihnen, wie Sie einen vollständigen, ausgefüllten Account erstellen. Hier lernen Sie, wie Sie mehr Kunden erreichen und so Ihren Online-Erfolg steigern.

Umiejętność budowania dobrych, zdrowych relacji to fundament sukcesu w biznesie i codziennym życiu. W network marketingu, gdzie relacje są kluczowe, ważne jest nastawienie na potrzeby ludzi–klientów i współpracowników. Dzięki temu audiobookowi nauczysz się słuchać, usłyszeć i dać zrozumienie, zdobywać zaufanie, budować zdrowe relacje i osiągać sukcesy bez narzucania czegokolwiek klientom.

Work ethic, faith, self confidence, outstanding communication skills, the ability to transfer information.

Within this essential volume, leading social media expert Michael Malone explains the key approaches and philosophy that form the backbone of virtually every effective social media implementation regardless of platforms used, whether Facebook, Instagram, Pinterest, Twitter or other combined options. Citing real-world strategies adopted by such diverse brands as WoodenBoat magazine and the Grateful Dead, Malone lays out fundamental guidelines without which no attempt at social media outreach will succeed.

Nutzen Sie die Kraft einer guten Story bereits vor dem ersten Kundenkontakt: in Ihrer Telefonwarteschleife. Lassen Sie Ihre Kund:innen nicht einfach warten - unterhalten Sie sie! So sorgen Sie für gute Laune und eine größere Zufriedenheit. Gleichzeitig kurbeln Sie die Kaufbereitschaft an, revolutionieren Ihr Beschwerdemanagement und sorgen für einen sinkenden Krankenstand.

Molti clienti mi hanno chiesto di realizzare un corso rapido e intuitivo per coloro che vogliono avere una panoramica chiara e esaustiva sulle azioni chiave da mettere in pratica per migliorare la loro presenza online.

Bad talks are bad for business. In this one-of-a-kind “Learn & Affirm” audio you will not only learn eight powerful strategies that will give you the ability to speak with poise, power, and pizazz in front of any audience, but by using Stan Munslow’s proven “Learn & Affirm” process, you will learn these strategies faster and more effectively than you ever thought possible.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

If your sales prospects are not hanging on your every word; if they mostly tell you they need "time to think about it", or "to speak to the accountant (or wife, cat, or dog), and that they'll "get back to you", then walk away, never to return, then this audiobook is a must have.

This book covers every conceivable aspect of business and personal networking, and considers networking as a way of life. The author has extensive training in both psychology and business development, and brings to bear both areas of expertise as the foremost expert in the psychology of networking. There are over 100 immediately useful networking tips, as well as numerous networking exercises that can be used by listeners and leaders of networking groups to increase personal awareness and build relationships.