Marketing Communications

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

Discover a groundbreaking approach to sales prospecting that has transformed the lives and careers of countless sales professionals! Drawing from his extensive experience in the trenches of outbound sales, Justin Michael presents a methodology that not only revolutionizes prospecting but also builds a thriving community of like-minded individuals seeking personal and professional growth.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

"The Eloquent Mindset" is a culmination of proven methodologies, timeless wisdom, and contemporary insights, amalgamating the teachings of renowned experts such as Leil Lowndes and her seminal work on communication.

Sellers, you had asked and now we have delivered the audiobook that will put you in the driver’s seat for your next customer negotiation. Our old ways of selling won’t work any longer. The buying center is growing exponentially, and procurement tactics are being utilized across the customer organization. We must understand the true buying criteria for our opportunities and take charge of the games we know will be played.

Mark Hillary has worked on words for astronauts, ambassadors, politicians and business leaders. In particular, his expertise in blogging has been utilized by several Chief Executives across the world. They want to be seen on the social networks, blogging and creating great content for their business, but they don’t have the time. In this book, Mark recounts the failures and successes of working with many of these senior executives on what has now become known as ‘content marketing’ – or ghost-blogging for CEOs. Mark isn’t a university-trained marketer or a self-declared social ...

In the world of sales, YOUR WORDS MATTER. The way you communicate can either make or break a deal. It's not just about what you say, but how you say it. That's where "101 Things You Should Never Say in Sales (and What to Say Instead)" comes into play. This enlightening guide offers insights into the art and science of effective communication in sales. This is not just another sales book; it's a comprehensive manual that will help you refine your sales narrative, enhance your positioning, build positive engagement, and promote a customer-centric approach - all through the power of words. The...

"The Email Marketing Blueprint: Strategies for Engagement and Conversion" is an essential guide for any marketer or business owner looking to master the art of email communication. This comprehensive book covers every aspect of email marketing, from its historical evolution to futuristic trends. Readers will begin by understanding the fundamentals, including how to build and maintain a robust email list and the key components that make an email campaign successful. The book delves into advanced strategies such as segmenting audiences for targeted campaigns, crafting compelling content, and ...

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

In What's Your Story? Using Stories to Ignite Performance and Be More Successful, author, entrepreneur, professor and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges: leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication, it's also the one form that rises above the din of our information-saturated environment.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Workplaces are filled with all types of people, and some of them can be very difficult to get along with. By understanding difficult people and their behaviors, a savvy individual can resolve the awkward and problematic situations they create. Dealing with Difficult People looks at difficult behavior - what drives it and how to cope with it by managing aggression, avoiding awkward situations, and keeping calm. This third edition provides tools and techniques for dealing with difficult customers, difficult people in the digital sphere, and difficult bosses.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

David Cay Johnston has made a name for himself as the defender of the common man, calling out the rich and powerful for cheating the system at the expense of everyone else. Whether he's exposing unjust loopholes in the tax code that help the rich get richer or pointing out how powerful corporations pocket government subsidies at excessive taxpayer expense, Johnston is an eloquent town crier for justice and equality.

Introducing the ultimate guide to building a successful virtual assistant business - Virtual Assistant 101! Whether you're looking to earn some extra income or start a full-fledged home-based business, this eBook has got you covered. Chapter by chapter, Virtual Assistant 101 breaks down everything you need to know to start and run a thriving virtual assistant business. From understanding the role of a virtual assistant to identifying your ideal client and niche, this eBook gives you the tools to get started. Plus, with expert advice on building your online presence and creating a powerful ...

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

Sound interesting? The author thinks so too! Listen to Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication and experience the compelling world of customer service and communication in dentistry and orthodontics.

Social media is here to stay. This book will help you navigate through digital sites and platforms. In ranking order, you will be introduced to eleven of the most popular social media apps. For each site, you will learn what the application is and will be provided a quick user’s guide. By the time you are finished reading this reference guide, you will be more familiar with how to navigate your way around the various platforms and apps. What is Social Media? Social Media is any digital application platform that allows people to share content and interact with each other, in real-time, ...