Marketing Communications

Throughout the 10 years experience in coaching and employment counseling, I noticed that introverts feel more challenged when it comes to job hunting. Being an introvert myself, I want to help them become more successful in a professional world that seems more impressed with the extroverted behavior.

Wall Street Journal and BusinessWeek best-selling author and leader of one of America's top sales training companies, Todd Duncan reveals the 10 most deadly mistakes salespeople make, and offers insight on how to avoid them. Duncan addresses the catastrophic mistakes that are commonly made, such as selling your product before knowing your customer or making unplanned calls on unknown customers, with clarity and directness.

At the root of all creative expression is a deep, inborn, and very human desire to be heard and understood. Ask yourself this simple question: why write at all? Once you've managed to answer this question for yourself, you'll have found something that will be incredibly valuable to your writing career, wherever it takes you: your purpose. Tapping into the deep roots of why you are compelled to write at all is a brilliant way to unlock your true motivations and your ultimate reason for writing.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results!

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Every successful salon owner understands that top-notch service is critical to business profitability and longevity. In this new edition of Ready, Set, Go! Beauty Book series, we show you how to differentiate your business by providing 5-star service. We help you understand the fundamentals and true meaning of customer service – what customers want, deserve and expect – and how to win customer loyalty by delivering the ultimate customer experience. Branding your Salon Contacting Your Customers Marketing Your Salon Online VIP Service Only Starts with Their Name Keeping Clients for Life ...

Unlock the secrets of sales mastery with "Mastering the Market"—the ultimate guide that caters to anyone eager to rise above the noise and clinch success in the competitive world of sales. Whether you're starting out or looking to refine your sales strategy, this comprehensive eBook is designed to craft a path that leads you to achieving unmatched sales performance. Embark on a journey of discovery in the intricate realm of buyer psychology, where you'll gain insight into the emotional drives and cognitive biases that influence consumer decisions. The opening chapter sets the stage for ...

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

Both persuasion and manipulation are methods of convincing people to do something, to get them to react favorably to your ideas, or to change their thinking to match yours. These techniques are based on principles of human action and interaction. Although the two are similar to some extent, they follow different styles, and their results are usually different. Both forms of manipulative psychology use the art of interpreting body language and communication to make your personality more appealing to others.

How to Talk to Anyone in the Corporate World: Mastering Effective Communication is a comprehensive guide that provides practical strategies and techniques for effective communication in professional settings.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

People have been talking about selling the same way for years. They might use different phrasing, but they’ve been saying the same things. “Don’t take no for an answer”! “Always be closing"! “You’re either born to sell, or you’re not". Well, guess what, times have changed. You don’t have to sell like that anymore! And no, you don’t have to be born with “the sales gene”. Anybody can succeed in sales, and better yet, everybody will find more success by being themselves.