Marketing Communications

So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: Define your service and understand the unique value you bring Craft a strategy to...

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.

Discover how to get rid of negative energies, protect yourself from emotional vampires, and use your empath gift to heal yourself and others emotionally with this definitive guide to empathic healing! Are you having a difficult time keeping out the emotions of others out of your mental space? Do you often find it difficult to concentrate on your own life and tasks because you're bothered by the energies put out by your other people in your life? If you answered yes to any of the questions above, then this guide may just be what you need.

You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

Whether you are struggling with romantic relationships, work colleagues, family, or friendships, this books outlines three fundamental principles for authentic connections and fulfilling relationships. Using exercises that focus on authenticity and compassion, you can start building a web of connections around you that supports your truest self. This is the house that love can build, and this book will show you how.

The health products industry has boomed from the humble Vitamin C tablet to a $75 billion global phenomenon. Products are sold everywhere from supermarkets to medical clinics to TV shops. This industry is predicted to double in sales again to $150 billion, crating an enormous financial opportunity for the successful companies. The challenge is that the new boom in functional foods is driving rapid change, creating opportunities for some companies and nightmares for others.

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.

As an entrepreneur, your success depends on business communication skills. Whenever you make a powerful business presentation, deliver a winning pitch, or ace your business meeting, you have the potential to deliver a shot of financial adrenaline to your passion project. You can get the money you need to launch a startup, develop a business idea, or put investment capital to work and make investors happy. But what do you do when the rules of the game change?

Techniken für die richtige Gesprächsführung, die Einwandbehandlung oder den Abschluss können Verkäufer erlernen und auch verbessern...

Pourquoi cette série? Tout simplement parce que votre succès en dépend! Chaque jour, quel que soit le poste que vous occupez, vous devez persuader, convaincre et vendre. Votre succès en dépend! Le but de cet ouvrage est de faire de vous un meilleur communicateur, un négocia-teur plus influent, un vendeur plus efficace. Vous ne pouvez assurer la croissance de votre entreprise—et la vôtre—sans ces habiletés. Il est temps de tirer le meilleur de vos vies personnelle et professionnelle.

Are you ready to take on a leadership role? Are you gaining more responsibility in life? Do you know how to make the connections you need to succeed? This amazing book bundle walks you through the steps you need to get the ball rolling and master the delicate art of conversation. Whatever your natural leadership ability, you can become the leader you want to be. You can learn the skills of leadership, no matter your qualifications, life experiences, or personality traits.

Changing Minds provides what you need to know about psychology, psychographics, linguistic programming, absence of information, modalities, accessing and representational preferences, typology, conditioning, behavioral attitudes, controlling eye movements, and advertising strategies.

PR Maven® Nancy Marshall describes in step-by-step language how to grow your network in order to grow a brand that people know, like, and trust. She talks about how people need to know, like, and trust you in order to do business with you. She describes methods for using content marketing, social media, personal networking, and organizing your business to have a brand that people want to be part of.

With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.

Quality service impacts sales and returns positively. This book teaches how to be successful and profitable in your business by offering exceptional customer service, and it also explains thе main rеаѕоn whу mаnу ѕuссеѕѕful соmраniеѕ make excellent customer service аn imроrtаnt еlеmеnt in thеir agenda. What you’ll learn in this book will work great for business owners, entrepreneurs, and training of customer service specialists.

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past - the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

With the right advice you can learn how to become a 100% Leader and build a high performance team independently within a larger Network System. The individuals within their team produce the highest performance and become independent as fast as possible.

In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome. Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.

Es geht vor allem um Authentizität und dass man KEIN Schauspieler sein soll, wenn man etwas verkaufen will. Vorgefertigte Sätze und irgendwelche Spielchen sind fehl am Platz. Man baut eine Verbindung zum Käufer auf, die zu einer Geschäftsbeziehung führt.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.