Marketing Communications

There is no life in mechanics. The Spirit is in the principles. This book contains a timeless message for anyone and everyone who endeavors to sell well and live free. Selling is an art, and there are universal, timeless laws that govern successful selling.

The goal of The Samurai of Sales: The Path To True Sales Mastery is to give the listener an arsenal of real life selling skills and philosophy that he can use to generate massive sales and consistently outperform the competition, while cultivating the realization that when done properly, being in professional sales is one of the most amazing privileges on the planet. While this program is designed for the contemporary sales professional and what is needed to thrive in today's sales climate, it related these ideas and tools through the philosophy of the ancient samurai.

So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: Define your service and understand the unique value you bring Craft a strategy to...

Der Niedergang von Opel und KarstadtQuelle, die Stagnation der Credit-Suisse-Gruppe und der Deutschen Bank haben eine gemeinsame Erklärung: falsches Marketing. Diese Unternehmen wenden fast ausschließlich US-amerikanische Formen des Marketings an. Das Ergebnis sind Pleiten und Unternehmenszusammenschlüsse. Diese Denkschule der Kommunikation wird Europas Unternehmen ruinieren, wenn sie nicht eigene Modelle verwenden. Klaus J. Stöhlkers Konzept der Euro-Kommunikation basiert auf bewährten und modernen, zielgruppenorientierten Instrumenten der Information und Kommunikation.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

Critical thinking to solve problems and communication, especially writing, are the two most important skills managers look for in all hires. They are also two of the top skills of the most effective leaders. Get Your Ducks in a Rowe: Book 2 - Learn the A-D-A-P-T-E-R Method is a practical training tool and reference guide to help everyone think, write, present, sell, and execute in a simple, fun, and memorable time-tested approach.

内容紹介

「交渉を制するものが人生を制する――」

世界の著名人が絶賛の一冊!

世界一のサクセスコーチと呼ばれるアンソニー・ロビンズ、
不動産投資のロバート・キヨサキ、マーケティングの天才ジェイ・エイブラハム、
販売心理学のブライアン・トレーシーなど、各分野で「世界一」と呼ばれるトップたちと一緒の舞台に立つ唯一の日本人、大森健巳。

著者の提唱する「バリュークリエイト交渉術」は、従来の交渉の概念を覆す、まったく新しいコミュニケーション法。

目次

"Chapter1 無敵の交渉人"
"Chapter2 なぜコミュニケーションがうまくいかないのか？"
"Chapter3 あなたの言う通りに相手が動く仕組み"
"Chapter4 「YES」を生み出す7つの道具"
> "Chapter5 どこでも使えるバリュークリエイト交渉術"
"Chapter6 「バリュークリエイト交渉術フレーム」
Epilogue コミュニケーションこそ最優先の課題
オーディオ版特典対談音声

オーディオブック特典として、「売れるまでの時間―39秒」
著者 遠藤K....

Do you want to build your business? Get more customers or clients? Have better relationships in the workplace? The Dog Type system can help you have more success in your business or the workplace, since it helps you adapt your approach to the style of whoever you are dealing or working with. There are four basic Dog Types in a system that builds on other personality type systems - Myers-Briggs, DISC, and the red-yellow-blue-green color profile.

Beginning your career in Tech sales can be overwhelming and challenging. Here is a guide to help you navigate the start of your selling career and set the foundation for long term success.

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

It takes more than good social skills to get what you want from your child's teacher, your hairdresser, mechanic, hotel reservation agent, and more. Encounters that were once simple are now like mini-excursions to a foreign land. Say the Magic Words is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need, and know what not to say and do.

The most important yet least understood skill in network marketing is coaching. This audio program will explain exactly how to coach anyone. The dream of network marketing is to create an increasing residual income. It is the promise why most people join the business. Unfortunately most people do not know how to create a residual income because they do not know how to coach someone until they are competent and confident and thus independent.

This book is a short yet deep dive into the art of finding and closing freelance marketing clients. Using a simple four-step system, you can design your business to run smoothly and remove key bottlenecks in your client pipeline.

Making money online is not magic or secret nowadays. You just need to know some techniques. Suppose you have writing skills; then why can’t you earn from the power of your mind? The world wide web is a huge space that is filled with ways wherein you can earn money by simply just having your own computer and Internet connection. Everyone is talking about it, but only a few know exactly how to earn money online the proper way.

Learn how networking can help you build your business. You'll discover types of networking opportunities to consider, how to give and get better referrals, using business cards, measuring your networking success, and much more.

Leading a Network Team is the highest paid and most rewarding role in Direct Sales/Network Marketing. The Challenge is that this leadership is different than any other form of leadership. It is much more than the basic individual skills such as Sponsoring, Motivation or Personal Development. You must master the three areas of Personal Leadership, Individual Leadership and Team Leadership.

With an enlightening combination of real-world advice and relatable examples, this guide introduces communication skills that can facilitate the development of long-lasting business relationships and, in turn, increase sales results exponentially. Following an examination of the three critical elements of the entrepreneurial conversation, the narrative details how to think, speak, and listen like a successful entrepreneur.

Los influencers realizan un doble intercambio: por un lado, ofrecen contenidos de calidad a una audiencia digital a cambio de su atención; por otro lado, una vez que consiguen un nivel muy alto de visibilidad, ofrecen esa atención a empresas a cambio de dinero, productos o servicios. Si quieres ser un influencer, tanto para el primer intercambio como para el segundo, deberás desarrollar conocimientos en torno a las plataformas, las audiencias y los contenidos que te permitirán llegar a un máximo punto de visibilidad, para luego poder monetizar tu actividad.

In her frank, friendly style, sprinkled with personal success stories, Andrea's latest book is a daily reminder of why networking must be a vital part of your business plan. She breaks all of the universal rules down into daily, easy-to-follow tips for effective networking for any type of business.