Marketing Genius

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

A unique tour around the world in search of the great thinkers of our time and their next big ideas. With the world at the threshold of profound changes, the questions become: Where are the philosophers? Where are the great thinkers of today? Where is the next Jefferson, Curie, or Mandela? Which technologies and changes in the nature of life will they harness, embrace, or be inspired by?

Genius can be found in the most unexpected of places, in the most unexpected of minds. But when it emerges, it shines so brightly that it cannot be ignored. In the world of marketing, there exists an unsung hero, an individual who possesses an innate understanding of human desires and the art of persuasion. This person, whom many overlook and dismiss, is called by many names-a prostitute, a commercial sex worker, an escort, a woman of the night. I know what you must be thinking - how can a prostitute, someone whose profession is enveloped in societal stigma, possess the brilliance and ...

You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.

This book is a conversational style how-to book that teaches you from personal stories and real life examples from the creative genius, Tommy Swanhaus. The digital marketing, social media, and branded content expert uses his own marketing and entrepreneurial career triumphs and defeats to give the listener a plan and strategy to grow their career and company. This is an action-oriented book that will allow you to walk away from it with “know how” to apply right away to either your new business, grow your existing business, or become a better employee at your company.

There are two types of trend traders - those who follow the trend and make profits, and those who follow the trend, make profits, and then lose it in the end. Which of these traders do you want to be? Trend trading is certainly a good thing - people like John. W. Henry earned millions of dollars from trend trading. From the proceeds of his investments, he bought the Boston Red Sox and the Liverpool Football Club and today, he is worth over $2.2 billion.

Akbar was one of the most admired and also one of the most feared emperors of India. He patronized art and promoted religious harmony due to which he is called "Akbar the Great". In his court was present one of the wisest men of his time - Birbal. The interactions between Akbar and Birbal are the stuff of legend and folklore due to the interesting problems and situations that Akbar posed and the witty solutions and answers that Birbal gave.

Ride the Horses, Feed the Lions is a book for those who want to be, hire, or manage stylistic salespeople. Get to know them personally; they’re the thoroughbreds of your sales team. Don’t rein them in right out of the gate. Let them set their own pace. Be on their team so that they’re on yours.

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

Join the exhilarating journey through the life of one of the most influential and enigmatic figures in modern technology in "Steve Jobs: The Visionary Innovator of Silicon Valley." This book offers a comprehensive exploration of Jobs' life, from his early days to the monumental legacy that continues to shape our world today. Discover how Jobs' unconventional path led to the creation of Apple, a company that revolutionized personal computing, mobile technology, and digital media. Uncover the pivotal moments where Jobs' vision and relentless pursuit of perfection transformed industries and ...

With all eyes focused on his every move, will Fed Chairman Alan Greenspan have a moment to celebrate his birthday? Certainly, you could take an hour-long crash course on Wall Street. This program includes: what a share of stock is, how the different exchanges work, why the stock market started in the first place, what it means to short a stock, and much more.

Nicht jeder kann das von sich behaupten, denn dazu benötigt man ein hohes Maß an Selbstbewusstsein, was nicht jeder automatisch besitzt. Gott hat Dich so geschaffen, wie er es für richtig empfunden hat. Es liegt allein an Dir, herauszufinden, wie Du Dich selbst lieben kannst und was Du dafür tun kannst, Dein Selbstwertempfinden zu erhöhen. Wenn Du Dir dieses vor Augen hältst, kannst Du viel mehr erreichen, als Dir bewusst ist.