Marketing Memoir

Want to crack the code of commodity futures markets? Back to the Futures provides a unique and educational perspective on the world of commodity futures markets, shaped by the personal experiences and professional insights of Dr. Scott Irwin, a leading expert in the field.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

A great American voice narrates a poignant tribute to our most outstanding monument. One of Charles Kuralt's last projects, Our Lady of the Freedoms is a full-scale production of writer-director Norman Corwin's account of how the Statue of Liberty came to New York harbor.

James Cordier, a renowned figure in the commodity trading world, offers a captivating and honest account of his remarkable journey in Reflections of an Option Seller. From his humble beginnings in a small Wisconsin town to his rise as a prominent portfolio manager, Cordier's story is one of resilience, determination, and the relentless pursuit of mastering the art of commodity trading. In this memoir, Cordier takes listeners behind the scenes of his life and career, sharing invaluable insights and hard-won wisdom gained from nearly four decades of experience.

Paul John Knowles, nicknamed the Casanova Killer, went on a four-month killing spree in 1974. He still remains one of the lesser known serial killers of his generation. Learn all about this psychopath who wanted fame before his life ended.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

This riveting account reveals the secret corners of our supposedly flat world: black markets where governments are never seen but still spend outrageous amounts of money. Journalist Matt Potter tells the story of Yuri and his crew, a gang of Russian military men who, after the collapse of the Soviet Union, found themselves without work or prospects. So they bought a decommissioned Soviet plane - at liquidation prices, straight from the Russian government - and started a shipping business.

Thieves of Baghdad immerses the listener into the rich culture, the colorful characters, the double-dealing, and the derring-do, to sort out once and for all what actually happened during the chaos of the Baghdad invasion, exactly how the thefts took place, and how the most notable objects were retrieved. We hear Bogdanos and his team going on raids and negotiating recoveries, blowing open safes, and mingling in the marketplaces, often encountering an assortment of rogues and villains.

Gallo Be Thy Name is the portrait of an American dynasty that rose from hardscrabble poverty in the early 1900s to become the most successful wine company in the world through toil, cunning, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with such plonk as Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the 60s and 70s, the Gallos rode the turbulent currents of history to triumph, with iconic brothers Ernest and Julio steering the ship.

In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

Vividly reminiscent of the goings-on at Sterling Cooper - the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products - this is the story of what Madison Avenue was really like in the 1960s. A worldwide best seller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

During Wall Street's last big bull market, there were brokers in $3,000 suits, billion-dollar IPO's, and 30-year-olds making $100,000 a month. And then there was Louis Pasciuto, who came from Staten Island at the age of 19 and discovered one indelible truth about himself: He was born to steal. This is the astounding, true story of the rise and fall of this fast-talking, street-smart wiseguy, as well as the insidious ways the Mob infiltrates, then controls, Wall Street.

This book will follow a step-by-step process to help you start your career and further your career in the sales engineering world. You will find that you can enter this career at various technical skill levels to almost no technical skills, provided you have the charisma, drive, and interpersonal capability to tell great stories. The one goal is to become that trusted advisor for your customer and identify the critical business and technical issues you can solve.

On May 6, 2010, financial markets around the world tumbled simultaneously and without warning. In the span of five minutes, a trillion dollars of valuation was lost. The Flash Crash, as it became known, represented the fastest drop in market history. When share values rebounded less than half an hour later, experts around the globe were left perplexed. What had they just witnessed? Navinder Singh Sarao hardly seemed like a man who would shake the world's financial markets to their core.

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....

Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead, succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom, and lifestyles of 12 highly successful private investors. Each of them has accumulated £1 million or more - in most cases, considerably more - mainly from stock market investment.

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.

Den of Thieves tells, in masterfully reported detail, the full story of the insider-trading scandal that nearly destroyed Wall Street, the men who pulled it off, and the chase that finally brought them to justice. Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions.

For those who are in any way interested in the depths of human morality, the Wests represent some of the most depraved and sadistic murderers ever to have lived. Not only did they prey on unsuspecting young girls, but their attentions were even turned toward their own daughters. In a case involving kidnap, rape, and murder, Fred and Rose went beyond the realms of what many of us consider possible as people.