Marketing Psychology

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

Have you ever wondered why there are some people to whom you take an instant dislike and others to whom you gravitate? Obviously, there's something else happening besides their verbal communications that is attracting or repelling you, right? You might just discover what that is by listening to this book. Within this book, you'll learn about the four main personality types and even determine what personality type fits you. You'll also learn how to adjust and monitor your behaviors, gestures, and body language to enhance your communication skills.

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories. Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage.

Why do managers usually fail when it comes to motivating employees, in particular salespeople? What should they do instead? In answering those questions, author Mike Crandall recommends many innovative strategies inspired by the work of David Sandler, creator of the Sandler Selling System. To get the most from your organization, you need to understand why people show up for work and tie that reason to your company's mission. Crandall's book is about motivating yourself, your team, and your company at optimum levels.

A middle-aged woman enters a supermarket with a list of five items. However, she leaves with twenty products in her shopping cart, including an ice cream she hadn’t planned on taking home. What happened here? The bright colors of the packaging, the store's music, the strategic placement on a shelf near the checkout, and María’s mood (she was feeling a bit down that day, to be honest) all influenced her decision—or rather, decisions—without her even realizing it. This example clearly demonstrates how multiple psychological factors play a role in a purchasing decision. Consumer ...

Are you tired of being stuck in the same negative habits, but don't know how to change? Do you feel like old fears and unnecessary limitations and are holding you back from getting extraordinary results in your life, but you don't know how to break free? If you answered 'yes' to any of these questions, Neuro Linguistic Programming may be just what you need to create drastic positive change in your life.

In this audiobook, I will show you some strategies and indicators that could help you to start you business plan and the way most books on the topic approach trading. It will seem as if all you need to do is show up and smile. Well, of course, it's more complicated than that! There are people out there who have tuned a small investment into large capital gains, and almost all of them have a single thing in common: Successful traders almost always operate in the forex market.

This book will help you gain comprehensive insights into the world of manipulation, negative persuasion, and NLP. It will blow the lid off the clever and sneaky manipulation tactics people use to have their way over you. It will also help you recognize situations where you have been manipulated. In addition, you’ll also learn how to fight back against manipulation and be in control of certain situations.

Attention Deficit/Hyperactivity Disorder (ADHD) is not the "insignificant" disorder some imagine it to be. The "Cost of illness" associated with ADHD in the US is estimated to be over $74 billion. ADHD is the most common mental health disorder among children worldwide. While there is no cure for ADHD, effective management is achievable with the right resources.

This book presents you with systematic strategies of how to start day trading as a business. Giving you the how and why each strategy works. In this single book, I discussed the psychology and proper mindset all traders must have to be successful while trading. Everything you need to know about Forex trading and the risk management skills involved has been packed inside this book, just for your consumption.

Every sale you make is a negotiation. If you’re not negotiating price, you’re negotiating with the customer on if they will … or will not … buy from you. This book is not about theory. These techniques have generated billions of dollars in sales. This book is also not about how to manipulate people into doing something they don’t want to do. It is not hardcore. It is a professional soft-sell, using human nature, psychology, and the power of the right words to move people where you want them to go.

What you can expect from this challenge is a no-nonsense, common-sense approach to shaking off some of the dieting industry's BS and trying to remember what our bodies know. We'll look at common-sense ways to gradually and safely lose weight that honor our instincts, not go against them.

The stock market is an attractive investment opportunity for everyone with some extra cash. But when it comes to investing in the stock market, many people have a lot of doubts and questions. We will first familiarize you with the strategies of the stock market, explain the various benefits and the risks that come with it, and tell you 10 secrets you need to follow while investing into the markets.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

Narcissistic personality disorder is surprisingly common, affecting up to six percent of the population. People with this disorder can seem charming and self-confident, but their excessive need for admiration from others masks deeper insecurity and self-loathing that drive them to manipulate and abuse the people who care about them.

With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing is the world’s most untapped source for generating passive income. It’s sort of like earning a reward for sending a new customer to a company, without all the customer service nonsense. The beauty of affiliate marketing is that you don't have to invest the time and effort to create a product to sell.

Millions of people around the world suffer from the debilitating effects of codependency. It is more common than our society realizes, temporarily rearing its ugly head at some point in peoples' lives and completely encapsulating the lives of others. Codependency transcends cultures; it tears up otherwise perfectly healthy relationships; it can drag you into a vicious cycle; it can trap you in a snare of misery. Codependency encourages and inspires us to change.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Cluttered, neurotic thoughts invade our mind more often than we realize, and we end up living our life in anxiety, triggered by thoughts that are unfounded and are easily avoidable. Mindset Makeover will highlight the main cognitive mistakes we make and how to change them for peace of mind. Stop reacting based on your old mind-set. Your mind-set becomes so internalized that it makes decisions without you being aware of it. But do you have more bad habits than good? This audiobook will help you discover how your mind-set is working against you.