Marketing Psychology

Attention Deficit/Hyperactivity Disorder (ADHD) is not the "insignificant" disorder some imagine it to be. The "Cost of illness" associated with ADHD in the US is estimated to be over $74 billion. ADHD is the most common mental health disorder among children worldwide. While there is no cure for ADHD, effective management is achievable with the right resources.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

This audiobook is dedicated to making sure that you understand the industry and so that you know how to navigate through it successfully and easily. Many people can misinterpret what this saying means, and it can get them into trouble because they spend so much more than they need to. This audiobook goes into detail about the importance of needing a strategy, move through mistakes, understanding the limits that you have as well, and make sure that you are able to navigate yourself successfully.

Embark on a transformative journey through the dynamic world of niche branding with "Branding Brilliance," your essential guide to constructing a magnetic and memorable brand identity. This unparalleled eBook offers in-depth explorations into the multifaceted approach required to excel in today's competitive landscape. Each chapter meticulously unveils the secrets behind forging a deep connection with your niche audience, leveraging the art of storytelling, and implementing the psychological nuances of color and typography—all woven into an overarching theme of creating an unforgettable ...

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

The marketing technology may have changed but human hopes and desires do not! All the latest high-tech web design gadgets won't help make you any money unless you learn to use words and sales strategies that have been proven to get attention, generate interest and desire, and motivate people to take buying action now. It doesn't matter how pretty and professional looking your ad, sales letter, or website is, the only way you're going to make money is by using words that communicate clearly the benefits of your offer and the reasons why your prospect should buy from you.

In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.

This book presents you with systematic strategies of how to start day trading as a business. Giving you the how and why each strategy works. In this single book, I discussed the psychology and proper mindset all traders must have to be successful while trading. Everything you need to know about Forex trading and the risk management skills involved has been packed inside this book, just for your consumption.

Color matters more than you think. It affects our mood, our behavior and our actions. In this accessible introductory guide, Catherine will take you on a journey from understanding to applying the magic of color. What you will learn What color psychology is and why it matters Developing your Color Sense Applying color psychology to interior design, graphic design and personal branding Five individual Color Codes (new content for ten year edition) You need to know about color if you: Are responsible for interior design in environments such as hotels, doctor surgeries or schools Make ...

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.

Outsmart Your Brain challenges everyday wisdom with the help of psychology and economics, commonly known as behavioral economics. Here, you’ll find offers counter-intuitive answer to emotion-driven questions. This book is for those who don’t fear reality, have an inquisitive nature, enjoy challenges, like to know the real motivations of human nature, and like to outsmart their brains intentionally!

What if you could turn every market crash into your greatest financial opportunity? In today’s volatile economic environment, understanding how to navigate financial crises isn't optional—it’s essential. Navigating Financial Turbulence with Confidence is the ultimate investment guide for building resilience, mastering financial psychology, and uncovering opportunity amid global uncertainty. Whether you're a novice investor, intermediate trader, or seasoned financial advisor, this book equips you with the proven strategies and mindset necessary to thrive through stock market crashes, ...

For trading success, not only do you have to master your strategy, you must, crucially, master yourself. You need to know yourself inside and out if you are to succeed in this endeavor. You need to put in a lot of work in examining your beliefs about money, success, and what it is you want in life. Remember, if there’s a block in any of this, you will not be successful in trading, no matter how good your technical skill is.

For years, people have thought day trading was impossible. Or, they started trading and totally lost their shirt. But while beginners might read a book or take a course and it leads to a few big wins, they can never keep these profits consistent. The secret behind day trading is that it can be life-changing if you have a system in place to minimize your risks and maximize your profits. Once you finally get it (aka how to build your profit system), turning a massive profit in day trading is incredibly easy!

In this audiobook, I will show you some strategies and indicators that could help you to start you business plan and the way most books on the topic approach trading. It will seem as if all you need to do is show up and smile. Well, of course, it's more complicated than that! There are people out there who have tuned a small investment into large capital gains, and almost all of them have a single thing in common: Successful traders almost always operate in the forex market.

Why do managers usually fail when it comes to motivating employees, in particular salespeople? What should they do instead? In answering those questions, author Mike Crandall recommends many innovative strategies inspired by the work of David Sandler, creator of the Sandler Selling System. To get the most from your organization, you need to understand why people show up for work and tie that reason to your company's mission. Crandall's book is about motivating yourself, your team, and your company at optimum levels.

If you're not getting what you desire in life, perhaps it's time to practice some positive manipulation, mind control, and NLP. If you consider manipulation to be contrary, you'll find out differently when learning and applying our step-by-step guide to getting what you want. Reaching success doesn't have to be at the expense of others. Instead, you can get others to help you achieve success, and they can enjoy all the benefits of your success as well.

With the increasingly unreliable nature of even the most stalwart corporate job, more and more people are looking for a reliable way to ensure they can support themselves and their families come what may. Affiliate marketing is the world’s most untapped source for generating passive income. It’s sort of like earning a reward for sending a new customer to a company, without all the customer service nonsense. The beauty of affiliate marketing is that you don't have to invest the time and effort to create a product to sell.

Every sale you make is a negotiation. If you’re not negotiating price, you’re negotiating with the customer on if they will … or will not … buy from you. This book is not about theory. These techniques have generated billions of dollars in sales. This book is also not about how to manipulate people into doing something they don’t want to do. It is not hardcore. It is a professional soft-sell, using human nature, psychology, and the power of the right words to move people where you want them to go.

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.