Marketing Psychology

Fundraising is in crisis. Most new fundraisers quit in less than 24 months. Most new donors never give to the nonprofit again. The problem isn’t just tactics or techniques. The problem, at its core, is story – deeply rooted, primal, archetypal story. The solution? Also, story – deeply rooted, primal, archetypal story. This book takes a deep dive into Joseph Campbell, Carl Jung, and the universal hero story (monomyth). It shows how ancient archetypal patterns hold the secret to fundraising success and failure. It provides solutions to practical issues from making the most compelling ...

Ever get the feeling, when you hear about all the "classic" categories of submissive, that there must be one missing? You know which one we're talking about. The missing submissive is the one that is the wicked-smart, strong-willed, uber-competent, ultra-competitive, synergistic, switchy, crusader. She's no one's doormat, never a victim. She is a kick-ass submissive for the 21st century. Think: Xena, the Warrior Princess, kneeling at the feet of Hercules.

The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.

The brilliant, amoral, and spectacularly bold Bessie Tyler and Edward Young Clarke - together, the Southern Publicity Association - met the fervent William Joseph Simmons (founder of the second KKK), saw an opportunity, and played on his many weaknesses. Tyler and Clarke took Simmons' dying and broken KKK, with its 2,000-3,000 associates in Georgia and Alabama, and in a few short years swelled its membership to nearly five million.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.

If you're not getting what you desire in life, perhaps it's time to practice some positive manipulation, mind control, and NLP. If you consider manipulation to be contrary, you'll find out differently when learning and applying our step-by-step guide to getting what you want. Reaching success doesn't have to be at the expense of others. Instead, you can get others to help you achieve success, and they can enjoy all the benefits of your success as well.

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?

From how to deal with cyberbullying to the strange, true stories behind Barbie and G.I. Joe, media insider Bill Ratner takes an inside look at our wired-up world in a fascinating book - part memoir, part parenting guide - for the digital age. Landing his first job in advertising at age fourteen, Ratner learned early that the media doesn't necessarily have our best interests at heart.

Do you want to become a day trader, but you're just not sure what kind of steps you should take to get started? Then, look no further. That's exactly what this book is here for. This book is broken down into a 21-day guide that will help you take those steps to beginning a new lifelong career. The great thing is that you can take as long as you want on each step before moving onto the next. Even though the book was written to help you become a good day trader in only 21 days, if you feel you need to take a few extra days on any particular step, that is perfectly okay.

Forex trading can come with some level of risks, but once you become knowledgeable and skilled at it, it has the potential for an amazing gains and profit. Following the guidance in this book, you will feel much more comfortable and safer. The book is designed to help you recognize what forex is, how to go about day trading, where to trade it, as well as just how to prevent the challenges that waste the financial investment of lots of newbies.

Build a day-trading strategy that stands the test of time. So, you want to make money from stocks.... It isn’t as hard as many believe...but choose your instructor wisely - namely, choose instructor Leigh Vernon! The complete Day Trading for a Living Series will equip you with all you need for swift success: Expert trading systems, the psychology inherent to killer trading, and keys to mastering Forex.

Nachdem sich die moderne Hirnforschung in den letzten zwanzig Jahren rasant entwickelte, hat auch das Interesse an ihren Resultaten zugenommen. Was will der Mensch? Entscheidet er selbst? Oder ist er nur das Opfer chemischer und neuronaler Affekte? Das sind spannende Fragen, besonders für Werbung und Kommunikation. Wie nimmt der Mensch wahr? Und vor allem: Was nimmt er auf? Werner T. Fuchs beschäftigt sich seit Jahren mit der Umsetzung moderner Hirnforschung ins Marketing. Seine These - inzwischen von der Hirnforschung untermauert - lautet: Der Mensch lernt durch Geschichten. Wer diese Erkenntnis in die Praxis einfließen lässt, wird sein Gegenüber besser erreichen. Fuchs hat zwölf leicht zu verstehende, unterhaltsame "Werkzeuge" kreiert, die helfen, Kommunikation grundsätzlich neu zu verstehen und auf die Arbeitsweise des Gehirns abzustimmen.

In a noisy world of free templates and copycat marketing, looking and sounding like everyone else can literally destroy your business. What you need is a paradigm shift that positions you with not only what to do, but also why it works. If you want high-value clients, you need to build high-value, authentic relationships. The Big-Ticket Clients framework will give you the clarity and tools you need for that task.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

Neuromarketing is a way for companies to sell you on their product by going straight to your brain. They do this by studying the human brain as it reacts to various marketing stimuli. The value behind this research is huge. Many studies are happening around the world. Mental, or psychological, imagery is a mental technique used to help achieve certain goals through psychological imagery.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us? With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny.

Viele angehende und sogar bereits erfahrene Trader unterschätzen die wichtige Rolle der Psychologie beziehungsweise der Psyche auf die Entscheidungen beim Daytrading. Dabei nimmt die Trading Psychologie einen überaus wichtigen Stellenwert ein und ist in vielen Fällen für Gewinn oder Verlust beim Aktienhandel, dem CFD Handel und FOREX Trading verantwortlich. Dieses Hörbuch zeigt unter wissenschaftlichem, verhaltenspsychologischem Ansatz, wie Trader die störenden und gleichzeitig typischen Denk - und Verhaltensmuster eliminieren, die für Fehlentscheidungen verantwortlich sind.

Random House presents the audiobook edition of Truth by Hector Macdonald, read by Simon Ludders. For fans of Nudge, Black Box Thinking and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs. True or false? It’s rarely that simple. There is more than one truth about most things. Eating meat is nutritious, but it’s also damaging to the environment. The Internet disseminates knowledge, but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.