Marketing Psychology

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

If you’re interested in making money with stocks, you’re not alone. A recent Gallup poll showed that nearly 6 in 10 American adults have money in the stock market. But unless you’ve previously worked as an investment banker, you might have better odds of making money at the casino than with stocks. In fact, researchers from the University of California found that 90 percent of retail investors and day traders lose money. Which is why most people think winning in the stock market is simply a game of chance.

If you have always wanted to learn how to invest in the stock market but never knew how, then read on because this book has been written for you. Investing in the stock markets is not easy, but you can learn even if you have no prior knowledge. All you need is the right resource: TRADING AND INVESTING FOR BEGINNERS. Ruben Villahermosa, Amazon bestseller and independent trader, has created this revolutionary book with which you can learn from scratch everything you need with a simple language away from technicalities. In this book you will learn... How to improve your personal economy with ...

Access Denied for Reasons of National Security details how Mark and Cathy survived to globally release pertinent facts on mind control and healing from it. This testament to the strength of the human spirit and power of love details the otherwise suppressed healing methods Mark taught Cathy to reclaim control over her own mind and life. Now, people all over the world are applying this healing information to themselves, and are reportedly healing from varying levels of trauma, abuse, PTSD, torture, and control.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Options Trading for Beginners is a comprehensive guide to understanding and utilizing options trading. It explains the basics of options trading, discussing topics such as the types of options and how to use them, when to take profits or cut losses, and how to minimize risk. This book also includes a range of helpful tools and strategies, making it an ideal resource for those new to the world of options trading.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

What if artificial intelligence isn’t just shaping the future—but rewiring your mind right now? In Domesticated Minds, Obadiah Switzer delivers a clear and unsettling exploration of how modern AI systems—particularly emotionally optimized, language-generating models—are quietly transforming human cognition, language, and thought. This isn’t a warning about robots taking jobs or runaway superintelligence. This is about how subtle, system-trained behaviors are becoming the new default in how we think, speak, and relate. From autocomplete to chatbots, from algorithmic feeds to ...

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Unlock the secrets to becoming a smarter investor with "Mastering the Markets." This comprehensive guide covers essential strategies for diversifying your portfolio, exploring alternative investments, and managing risk with confidence. Whether you're a beginner or seasoned investor, this eBook provides practical insights on market psychology, alternative assets like real estate and commodities, and advanced hedging techniques to protect your investments and achieve long-term success.

Strategies to Avoid Losing: Technical Analysis, Trading Tactics, and Risk Management for Profitable Trading is an essential guide for traders of all levels who seek to improve their trading results and protect their capital in the financial markets. This comprehensive book provides readers with a solid foundation in technical analysis, actionable trading strategies, and effective risk management techniques. Beginning with the fundamentals, the book introduces readers to key principles of technical analysis, including trend analysis, chart patterns, and technical indicators, all explained in...

#1 US Sales & Selling Management #1 UK Occupational & Organizational Psychology The first book written on hiring salespeople based upon 85 years of organizational psychology research, data analytics on 2.1 million salespeople and the best practices of top performing sales organizations. The purpose of this book is to help companies hire stronger salespeople. Research shows there is the huge gap between what science knows and what businesses do! The research is not something you can easily find on the internet or in any of the human resources or sales management journals. During our two ...

Sex is cheap. Coupled sexual activity has become more widely available than ever. Cheap sex has been made possible by two technologies that have little to do with each other - the Pill and high-quality pornography - and its distribution made more efficient by a third technological innovation, online dating. Together, they drive down the cost of real sex, and in turn slow the development of love, make fidelity more challenging, sexual malleability more common, and have even taken a toll on men's marriageability. Cheap Sex takes listeners on an extended tour inside the American mating market.

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

Uncover the secrets of market cycles and protect your investments with "Identifying Bubbles Before They Burst." Dive into the intricate world of economic bubbles, where fortunes are made and lost in the blink of an eye. This comprehensive guide takes you on a journey through the fascinating history of notable bubbles, from the wild exuberance of the dot-com craze to the global shockwaves of the housing collapse and the whirlwind ups and downs of cryptocurrency. Explore the psychology that drives bubbles – the powerful forces of greed and fear, herd behavior, and cognitive biases that can ...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.