Marketing Psychology

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.

Create Sales Letters With AI That Sell Anything... To Anyone!Are you ready to transform your sales game? With The Perfect Sales Letter by Jim Edwards, you'll learn how to harness the incredible power of AI to craft compelling sales letters that not only capture attention but also convert lookers into loyal customers! Craft Compelling Sales Letters with AI: Master the art of writing persuasive sales copy that speaks to your audience and drives results. Discover AI Techniques for High-Converting Sales Copy: Uncover innovative strategies that take your sales letters from good to great so your ...

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.

A Wharton professor and tech entrepreneur examines how algorithms and artificial intelligence are starting to run every aspect of our lives and how we can shape the way they impact us.

Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His best-selling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of Internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever

The entire process of selling goods, personally, or by means of advertising or display, is essentially a mental process depending upon the state of mind induced in the purchaser, and that these states of mind are induced solely by reason of certain established principles of psychology.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...

How do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.

Do you want to start investing in the financial markets? Do you think you can be a successful trader? Do you want to make great profits and exponentially increase your longevity in the market? If so, swing trading may be the opportunity you are looking for. With a little bit of risk tolerance, along with a strong desire to hold on to your money, then swing trading is a great opportunity to enter into financial trading and start generating healthy profits, and this is the audiobook you have been looking for.

Unlock the secrets of sales mastery with "Mastering the Market"—the ultimate guide that caters to anyone eager to rise above the noise and clinch success in the competitive world of sales. Whether you're starting out or looking to refine your sales strategy, this comprehensive eBook is designed to craft a path that leads you to achieving unmatched sales performance. Embark on a journey of discovery in the intricate realm of buyer psychology, where you'll gain insight into the emotional drives and cognitive biases that influence consumer decisions. The opening chapter sets the stage for ...

If you want to learn how to trade stocks like Warren Buffet to make consistent long-term profit, then keep reading. Do you finally want to quit your boring nine to five job and make a living out of the most exciting stock market disciplines? Day trading can be as easy as trading candy on the playground...if you know what you’re doing. It is one of the hottest and most rewarding business models if you know how to handle the ups and downs. Many people aren’t able to make day trading their career because they are missing one underestimated but key aspect.

Unlock the secrets to successful stock trading with “The 1% Trading Blueprint.” This comprehensive guide offers proven strategies to help traders consistently achieve 1% returns on each trade. Learn essential techniques, including effective technical analysis, precise entry and exit strategies, robust risk management practices, and the importance of continuous improvement. Whether you’re a beginner or an experienced trader, this ebook will provide you with the tools and insights necessary to enhance your trading skills and build a sustainable path to financial growth. Transform your ...

Explore the unseen forces shaping investment outcomes. From managing market risks to understanding the intricacies of investor psychology, this guide empowers you to navigate the volatile world of finance with confidence. Learn effective risk management techniques, uncover behavioral biases, and unlock the keys to disciplined investing for long-term success.

Neste livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas—e equivocadas—premissas das finanças pessoais.

Embark on a captivating culinary journey with "Hypnotic Gastronomy: Tailoring the Sensory Expression for Every Bite." This groundbreaking book explores the intersection of food, hypnotic suggestion, and sensory immersion, transforming the way you experience dining at every level. From street food vendors to Michelin-starred chefs, discover the power of evocative storytelling, multisensory experiences, and immersive ambiance to create unforgettable moments around the table. Hypnotic Gastronomy, a novel concept established by Joseph Crown, seamlessly blends the finesse of culinary art with ...

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?