Marketing Psychology

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why, instead of blaming others, we can look inside ourselves and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders and employees how improving emotional communication increases profits and enhances lives.

EASILY MASTER THE SKILL OF PERSUASIVE COPYWRITING WHILE DOING AS LITTLE AS HUMANLY POSSIBLE.This is your unofficial, (and pretty damn unconventional) guide to crafting effective direct response copy creatives without needing much experience at all. Actually, in this case, the less experience you have the better! The majority of consumers make decisions based on some kind of external influence, and copywriters are no different. They take inspiration from their own external influences to make creative decisions. Combining market research and personal experiences to develop unique, and often ...

This audiobook is dedicated to making sure that you understand the industry and so that you know how to navigate through it successfully and easily. Many people can misinterpret what this saying means, and it can get them into trouble because they spend so much more than they need to. This audiobook goes into detail about the importance of needing a strategy, move through mistakes, understanding the limits that you have as well, and make sure that you are able to navigate yourself successfully.

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

This book will help you shape your game plan and increase your ability to positively influence and persuade others. Whether you are selling products, services, or ideas, the detailed explanations and exercises in this book will teach you how to maximize your persuasive power. Some of the key points in the book include: - The 10 most common misdemeanors of business communication. - A simplified step-by-step process of achieving superior communication and influence. - 19 exercises that you can use to develop an elevator speech, sales page, pitch letter, and marketing campaign for your product...

Ever feel like the market's just out to get you? Like you're one step behind, missing out on those big moves you see everyone else catching? It's not just you. The 25 Laws of Day Trading is your guide out of that rut, offering a blend of new and age-old wisdom from those who’ve walked the path before you. Jean-Michel Bell has laid out a blueprint for success that goes beyond just strategies. This book is about transforming YOU, turning you into a disciplined, insightful trader who understands how to profit from what many perceive as “randomness” in the market. Study the laws that have...

This book will help you gain comprehensive insights into the world of manipulation, negative persuasion, and NLP. It will blow the lid off the clever and sneaky manipulation tactics people use to have their way over you. It will also help you recognize situations where you have been manipulated. In addition, you’ll also learn how to fight back against manipulation and be in control of certain situations.

Are you ready to take control of your financial future and dive into the world of investing? In Trading Plan for Beginners, Leigh Vernon guides you step-by-step through the essentials of stock market investing, offering actionable advice and strategies tailored to beginners. This comprehensive guide takes the confusion out of investing, helping you develop a personalized trading plan that fits your style, risk tolerance, and financial goals. From understanding market fundamentals to mastering the psychology of trading, this book equips you with the knowledge you need to make informed ...

For years, people have thought day trading was impossible. Or, they started trading and totally lost their shirt. But while beginners might read a book or take a course and it leads to a few big wins, they can never keep these profits consistent. The secret behind day trading is that it can be life-changing if you have a system in place to minimize your risks and maximize your profits. Once you finally get it (aka how to build your profit system), turning a massive profit in day trading is incredibly easy!

In this new book from the best-selling author of Drive, Dan Pink explores the ways in which we can all improve our sales skills in every area of our lives and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, Dan builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.

If your product or service just doesn’t seem to sell, then it might not be the product that’s the problem, it could be you. It’s no secret that the best salespeople have secrets that the rest don’t know, and Persuasion: Psychology of Selling - Secret Techniques Only the World’s Top Sales People Know to Close the Deal Every Time is the audiobook you need to start putting these secrets to work for you. The human brain is the most advanced computer ever created, able to process complex mental equations that would leave any man-made computer crying in a corner.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

If you are interested in day trading, you might have heard about the fantastic and fascinating stories of some significant monetary benefits that day trading brought for some investors, or you might want to change your daily routine by switching it from an active job to work from home. Many courses and seminars have been held regularly on the importance and techniques of day trading. The key to mastering the art of day trading is maintaining knowledge and discipline.

People aren’t starved for content. They’re starved for connection. In Conversations That Connect, Brooke Sellas explains how she’s helped billion-dollar brands in consumer goods, finance, retail, and other industries connect with the online communities that discuss, influence, and buy their brands. Like all meaningful connections, it starts with genuine conversations – knowing how to listen, share feelings, and offer opinions (yes, even as a company!) – and that builds relationships and leads to effective social media management. Think Conversation, Not Campaign™. If you’re ...

It’s true that the very nature of business has changed drastically over the last few decades. Going into business with the same model as you those used as recently as the year 2010 is a completely different ball game when compared to 2022. So, how can you set up your business to make you the most money possible, whilst also losing the least money possible on inventory and brick-and-mortar warehouse spaces?

Explore the unseen forces shaping investment outcomes. From managing market risks to understanding the intricacies of investor psychology, this guide empowers you to navigate the volatile world of finance with confidence. Learn effective risk management techniques, uncover behavioral biases, and unlock the keys to disciplined investing for long-term success.

Outsmart Your Brain challenges everyday wisdom with the help of psychology and economics, commonly known as behavioral economics. Here, you’ll find offers counter-intuitive answer to emotion-driven questions. This book is for those who don’t fear reality, have an inquisitive nature, enjoy challenges, like to know the real motivations of human nature, and like to outsmart their brains intentionally!

Regain focus. Select relevant information. Make quick and clear decisions. We are dealing with too many options, too much information, conflicting advice on general choices like what diet to choose, or who to choose as a mate. It’s hard to maintain focus and be confident in our decisions under such conditions. The Systems Thinker - Mental Models helps you make decisions based on your relevant thought patterns and true values. Finding the most relevant information to you, the best decision to you is a matter of exploring your thoughts and wants.

This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing.