Marketing Small

The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.

It's a rainy day in Seattle, and on the third floor of First Guarantee Financial, people have stopped believing they can make a difference. To new manager Mary Jane Ramirez, the challenge of bringing life back to her unenthusiastic and unmotivated team seems impossible, until she discovers an incredibly successful workplace down the street where the employees are so alive and passionate that people stop just to watch them work!

TESTIMONIALS FROM READERS Colin Brown (Freelance Programmer) - I'm just starting out after leaving behind the corporate world. I know I'm really good at what I do but I had no idea where to start with marketing my skills or who to approach. I found this book by accident and took a risk that it wasn't the average business book full of theory and jargon. Right from the outset I learned some really powerful ideas which have already won me two corporate clients. With the niching ideas in the book I've also branched into running training courses to the public which are filling up nicely. If you ...

Ready to turn your dream into a real business—without the guesswork? The Essential Guide to Small Business by Trevor Sheehan is your all-in-one roadmap to planning, launching, and growing a business that aligns with your passion, purpose, and lifestyle goals. Whether you're just starting out or finally ready to take your side hustle full-time, this guide cuts through the overwhelm with clear steps and practical advice from an entrepreneur who's been there—and helped build a $40M company from a garage startup. Inside you'll discover how to: ✅ Clarify Your Vision: Uncover your passions ...

Inside this book, you will uncover simplified, cutting-edge strategies specifically designed to fuel small business growth across SEO, AI, influencer, and social media marketing. Imagine transforming your digital presence without breaking the bank or getting lost in technical jargon. Now, it’s possible.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

An indispensable guide for individuals seeking to gain a comprehensive understanding of the core concepts of marketing. The goal of this book is to provide a clear and concise overview of key frameworks and models that are essential for developing effective marketing strategies, making it an ideal resource for students, entrepreneurs, managers, and educators. Written in a crisp and easy-to-read format, the book covers a wide range of topics, including branding, product development, pricing strategies, and more. Besides covering the core marketing concepts, we show you how to leverage the ...

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesn't, with scores of tips, hints, insider information, and secrets of success, but it's also a reliable, valuable, and insightful resource for established business owners who want to help their businesses to grow and succeed.

Turn your Ideas into Profit by Starting a Thriving Business in South Africa Do you have a brilliant idea and the drive to succeed—but feel stuck on where to begin? Whether you're dreaming of launching a shop, starting a home-based business, building an online store, or developing something completely new, this book is your step-by-step guide to turning your vision into reality. Starting a business in South Africa can feel overwhelming. From navigating confusing regulations and registering your business to finding funding and attracting customers—it’s easy to feel lost. That’s ...

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Every year, the Federal Government purchases approximately $100 billion in goods and services, all from small businesses. If you are a small business owner, this book can educate you on what is required to sell your company products and services to the Federal Government. Only a small percentage of businesses successfully succeed at government contracting. The information in this book will put your business ahead of the competition. This book provides the small business owner a solid foundation to learn how their company can get completely set-up to work with the Federal Government. It ...

The last Instagram marketing guide you will ever buy. Every single growth hack you need to know in order to get 20,000-plus relevant followers fast - and then convert them into loyal customers.

This book is on a mission to save the planet. According to Yale Environment 360, "Human activities are causing an alarming decline in biodiversity that is endangering food security, clean water, energy supplies, economies, and livelihoods." Raising and marketing heirloom vegetables provides a viable solution to that problem. This book makes the case that heirlooms are vital to the planet and that heirlooms can increase a small farm's profitability. This book details 15 reasons why heirlooms are superior to modern scientifically engineered vegetables, how to brand heirloom produce, and 22 ...

🔥 Engage and Thrive: Build a Raving Online Community That Loves Your Brand! 🌟💬 Are you ready to transform your audience into a loyal, engaged community that doesn’t just follow—you, but believes in you? 🚀 Engage and Thrive is your ultimate guide to creating a vibrant online presence that resonates, inspires, and builds a tribe of raving fans. 💡 Inside this transformative guide, you’ll discover: ✅ The Blueprint for True Engagement: Go beyond “likes” and spark meaningful conversations that build trust and loyalty. ✅ Content That Inspires: Learn how to create posts...

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.

In a world where the federal government is constantly looking for contractors, it’s possible for you to start your own government contracting business and actually become profitable. If you’re interested in learning about how you can become a profitable prime federal contractor who scores government contract after contract, then it’s time for you to listen to this comprehensive guidebook from best-selling author Martin Saenz.