Marketing Small

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

Worried that you’re not creating enough content for the ever-growing number of online platforms? Does the process of content creation make you feel like you’re on a hamster wheel, but you’re still not having the impact that you desire? The fact is, most content never achieves its full potential because it only reaches a small proportion of its intended audience. The good news is that it does not need to be this way! Content 10x: More Content, Less Time, Maximum Results is the ultimate guide to reaching your audience via the power of content repurposing.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

This is a true story of persistence, prayer, and a huge desire for independence and freedom; how one man took a $200 investment and turned it into a six-figure income in 18 months. The order of events that took place are duplicatable and can be scaled to just about anyone's situation. Told from the perspective of a firsthand observer and friend, this book shares in detail how "Charlie" did it, and how you can, too.

In a world where traditional marketing methods are quickly fading, Marketing That Matters is your roadmap to crafting campaigns that resonate, spread like wildfire, and—most importantly—build trust. Today’s consumers are more discerning than ever. They crave authenticity, emotional connection, and stories that speak to their hearts. This book teaches you exactly how to meet those expectations. Drawing inspiration from some of the most influential thinkers in marketing—Robert Cialdini, Seth Godin, Donald Miller, and more—this book is packed with practical, actionable strategies for...

This audiobook, more so than the first volume, focuses on mind-set and thought processes and how things are not always as they seem on the surface or as people expect for them to be. Inside, you’ll discover 22 money-making (or saving) lessons that will leave you with more customers, sales, and money in your pocket from tax savings.

Book 1: Turning Thrift Store Finds Into Cash: How To Dominate Thrift Stores And Garage Sales To Make Huge Money Selling On eBay, Amazon And Craigslist Here Is A Preview Of What You'll Learn... Another Person's Trash Becomes Your Treasure It Might Not Be Perfect, But Can Be Cleaned Up! Resources for Finding Bargains Learn to Look at Thrift Stores and Garage Sales as an Opportunity Learn How To Set Up Your Personal Shops on the Internet The Difference Between a True Buyer and a Scam Artist Making Your Resale Business Work Much, much more! Book 2: Turning Thrift Store Oddities And Rarities ...

"The Ultimate Guide to Homebuying" is a comprehensive audiobook designed to provide listeners with a thorough understanding of the homebuying process. It covers everything from the initial considerations of buying a home to the final steps of closing the deal. The audiobook is structured to assist both first-time homebuyers and those who want to refresh their knowledge about the process.

A step-by-step customer acquisition guide that will teach you to grow your B2B startup from 0 to 1,000+ customers by discussing when to wing it and when to start building processes, what roles to hire for at which point and which metrics to monitor, finding the right customer acquisition channels for the current stage of your business, and much more!

Discover the “big picture” overview of a reputable digital info product business. Learn how to get paid behind the scenes by busy entrepreneurs who are trained to pay you for task completion.

The SOHO Solution: 21 Selling Strategies For Growing Your Small Business is the success manual that home based businesses, small business owners and home office entrepreneurs have been looking for. This is an easy-to-read, highly practical book, where in 21 weekly lessons, you'll learn sales and marketing strategies and techniques to help you stop struggling and start selling! The strategies introduced in weeks 1 through 6 cover customer fundamentals. These strategies teach you how to save time and money by better understanding your customers and finding more effective ways of reaching them...

If you want to be successful at anything, you must master the art of marketing. Marketing is not rocket science, but it does require some skill. In fact, if you are serious about building a profitable business, then you will need to invest time and effort into learning how to market your product effectively. The good news is that marketing doesn't have to be complicated. You do not need to hire expensive consultants or spend thousands of dollars on advertising campaigns. All you really need is a plan and a little bit of patience. You can find all kinds of information on the Internet, but ...

Did you know that 81 percent of Americans don’t believe that they earn enough, but still cannot leave their jobs because their situations will go from bad to worse? You could be an employee who is finally ready to bid farewell to one tiny salary that you worked tirelessly for or an entrepreneur who believes that it’s about time they invested their time, efforts, and resources into a business idea that will finally produce unbelievable profit numbers! Your business is waiting for you - are you ready to run it?

With Facebook there is a lot of information floating around the net about how essential it is for businesses to be on their website. Yet many businesses have an innate fear of social networking as such because of their concerns with data security. This is the dilemma that most SMB, or Small to Medium Businesses, face, whether to be on Facebook or not. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined.

If you are looking to make massive profits online without the added stress of having to create a product or stock inventory then this audiobook is for you. The Complete Guide to Affiliate Marketing (How to Make Money Online Selling Other People's Products) is the ultimate guide that will teach you everything you need to know to be a profitable affiliate marketer and make serious money online. This book provides the ultimate blueprint on how to start a profitable online business selling other people's products. If you want to start making serious money today, listen to this book now!

When Beatrice "Bea" Thistle, proprietor of Goat House Goodness, attends the lively Goat House Market with her granddaughter Lily and her beloved, blue-ribbon-winning Nubian, Buttercup, it promises to be a day of community and cheer. But the idyllic charm of Dogwood Dale is shattered when Buttercup's coveted county fair rosette mysteriously vanishes right off her collar! As Bea, with her sharp mind and keen observations, delves into the perplexing theft, she uncovers a subtle undercurrent of tension beneath the market's friendly facade. Was it mischievous market day jitters, a simmering ...

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

If Treyan Ackerman wants to keep seeing his daughter on weekends, he needs to stay put, keep his nose clean, and not make waves. Thankfully, he has a decent, if somewhat tedious, job in his small town’s municipal office. If the mayor would let him tackle some of the graphics for the farmers market, it would help. But, no. Instead, she hires a vivacious city girl who turns Trey’s head. Unfortunately.

Want to know how to market the impossible twice effectively? Stephen Covey (seven habits of highly effective people) communicates with a simple, but effective model to change how people operate. I have revealed this powerful secret of the process and where the model fits.

Shine Online, Ring Up the Register is Tom Brooks’s irreverent playbook for turning an anemic web presence into a relentless profit machine. In twenty-four punchy chapters he walks owners from “unknown on Google” to “every-channel rockstar” without mortgaging the office coffee fund. First comes house-cleaning: claim and polish your Google Business Profile, tighten SEO screws, and ditch 1999 websites for mobile-first speed. Then Tom fires up growth engines—smart social-media focus, ROI-dense email campaigns, magnetic content clusters, and review harvesting that makes five-stars ...