Marketing Small

Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they're also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.

Authoring a book to differentiate oneself and one’s business has been an effective strategy for decades. However, in a time of ultra-short attention spans and time-strapped schedules, most people never finish reading a book they started. Specifically designed for the local business owner, Main Street Author presents a simple and effective alternative which aligns the power and prestige of being an author with today’s consumer reality.

Ogni grande relazione inizia con una brillante presentazione: ho creato il "Digital Workout" per aiutare la tua azienda a realizzare un efficace piano di digital marketing nei prossimi 12 mesi. Quello che troverai in queste pagine è un vero e proprio "programma di allenamento" che potrai applicare da subito in azienda ottenendo immediati benefici in termini di visibilità online, attrattività agli occhi di clienti e fornitori e, soprattutto, nuove opportunità di business.

This book will give you all of the information you require to create an online reputation for your company and a sales funnel that will produce pre-qualified and pre-sold leads and bring them through the pre-sales process until they become your client! You will be able to create your niche and eliminate your competition. Last year's book received international attention from contractors all over the world.

この本のテーマはずばり、「あなたの商品を購入してくれる熱狂的なファンの集め方」です。―無料客ばかりを集めるのは終わりにしてください― YouTubeであなたの無料で公開した動画を視聴

Why Your Business Needs to Be in a Directory: The Digital Age’s Yellow Pages is the ultimate guide for small‑business owners and marketers who want to boost online visibility and growth through directory listings. This handbook explains how modern directories like Google Business Profile, Yelp, AprofitableDay.com and industry‑specific platforms have replaced print Yellow Pages, offering real‑time updates, user reviews, and SEO power. Inside, you’ll discover how consistent, keyword‑rich listings improve local search rankings, attract targeted traffic, and earn backlinks that ...

DRMが通用する時代は終わった。新たなマーケティング概念、FBMとは？弱者のための新時代のマーケティング戦略、それがコンテンツマーケティング。

Discover the Proven Strategies to Make Your First $1K in Sales Using Social Media! Are you tired of posting endlessly on social media without seeing real results? Do you want to turn your followers into paying customers but don’t know where to start? How to Use Social Media to Make Your First $1K in Sales is your step-by-step guide to transforming your social media presence into a powerful sales machine. In this book, you’ll learn: The best social media platforms to start selling on today How to build a brand that attracts buyers (not just likes!) Proven content strategies that drive ...

Viele Unternehmerinnen und Unternehmer entwickeln geniale Produkte und sind herausragende Führungspersönlichkeiten - doch leider in der Öffentlichkeit kaum bekannt. Während sie im Verborgenen Werte schaffen, stehen andere mit ihren Unternehmen im Rampenlicht, profilieren sich als Expertinnen und Visionäre und greifen das beste Personal ab. Gerd Kulhavy zeigt, wie Sie sich in einem zunehmend komplexen Umfeld sichtbar positionieren und geschickt von der globalen Konkurrenz absetzen.

Shine Online, Ring Up the Register is Tom Brooks’s irreverent playbook for turning an anemic web presence into a relentless profit machine. In twenty-four punchy chapters he walks owners from “unknown on Google” to “every-channel rockstar” without mortgaging the office coffee fund. First comes house-cleaning: claim and polish your Google Business Profile, tighten SEO screws, and ditch 1999 websites for mobile-first speed. Then Tom fires up growth engines—smart social-media focus, ROI-dense email campaigns, magnetic content clusters, and review harvesting that makes five-stars ...

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

This guide teaches the fundamental building blocks of successful social media campaigns in today's noisy marketplace. Some topics include: How to create compelling social media content. How to increase your popularity on social platforms. Ways to effectively measure your social success. Made for entrepreneurs, freelancers and budding social media managers - this audiobook explains how to create powerful and competitive social media campaigns.

EASILY MASTER THE SKILL OF PERSUASIVE COPYWRITING WHILE DOING AS LITTLE AS HUMANLY POSSIBLE.This is your unofficial, (and pretty damn unconventional) guide to crafting effective direct response copy creatives without needing much experience at all. Actually, in this case, the less experience you have the better! The majority of consumers make decisions based on some kind of external influence, and copywriters are no different. They take inspiration from their own external influences to make creative decisions. Combining market research and personal experiences to develop unique, and often ...

Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.

What happens when you put cream or sugar in awesome specialty coffee? The title of the book answers that question. The question and answer will teach you how to grow your business or house of worship and therefore grow your life. Frank will teach you how to build upon your relationships with customers and congregants by educating and interviewing them and with great customer service.

Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn’t always enough. Odd Ways to Say Thanks to Customers explores creative, unexpected, and memorable ways to express gratitude that will leave a lasting impact. Inside, you’ll discover: Unique and unconventional ways to show appreciation How to use surprise and delight strategies to strengthen customer relationships Budget-friendly thank-you ideas that make an impression The psychology behind customer loyalty and ...

Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same.

Seasoned publicist Bob Bradley offers his insight into the world of public relations and explains how any business or entrepreneur can secure online and print media coverage. Drawing inspiration from his hundreds of campaigns over nearly 15 years, Bob takes the listener through a step-by-step process that helps direct an easy to implement PR campaign that gets results.

¿Alguna vez ha querido invertir en una propiedad para alquilar en vacaciones, pero no sabía por dónde empezar? Este audio libro resume todos los requisitos y normativas de una inversión inmobiliaria y le da consejos sobre cómo montarla y gestionarla. Además, tendrá una buena idea de los riesgos que debe evitar. Aprenda de expertos en la materia, como propietarios, especialistas en casas de vacaciones e inversores inmobiliarios. Encontrará todo lo que necesita saber sobre la inversión y la gestión de una propiedad en alquiler.