Marketing Small

Uncover the common myths and learn the truths to exponentially elevate your small business brand and bottom line. Your brand is your business, and understanding the fundamentals of brand strategy will help you leverage your competitive advantage. Learn the powerful differences between marketing and branding. You will learn how to decrease customer price sensitivity, increase customer loyalty and advocacy, and increase customer referrals, while creating powerful brand distinction and competitive advantage. Suzanne Tulien is also co-author of Brand DNA; Uncover Your Organization's Genetic ...

Are you a business owner struggling to get leads and grow your business? Imagine transforming your entire marketing strategy with a powerful tool that showcases your expertise and attracts new clients. A simple book, or even a book you already have, can become the linchpin of your marketing system. Imagine your ideal client holding your book that shows you understand their problem completely and what their life will look like after you solve that problem for them. Discover how to craft a compelling narrative that speaks directly to your target audience. Learn to identify the key pain points...

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

In The Digital Advantage: Small Business Rising, readers are invited to witness how ordinary entrepreneurs become extraordinary by embracing modern business technology. The journey begins with a small business owner facing overwhelming change but determined to thrive. As the story unfolds, readers discover how mapping the ever shifting tech landscape reveals surprising opportunities. The owner learns to choose only the tools that matter, avoiding costly distractions. With a digital brand voice, the business stands out in a crowded marketplace. Social media becomes a powerful ally, ...

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

The Ultimate Marketing Guide for Medical Practices is an indispensable audiobook for medical professionals to market their businesses. Dr. Ali Asadi presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategy. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys; and analyzing your competition.

Digital Marketing: Your Digital Presence with Panyim and Nyakor Feeling lost launching your business online? Panyim, a passionate entrepreneur with a killer fashion line, faces the same challenge. But with the help of Nyakor, a digital marketing guru, he's about to unlock the secrets to building a powerful online presence. This engaging guide, told through the story of Panyim and Nyakor, will equip you with the tools to: Craft a stunning website: Learn how to showcase your brand identity, target audience, and mission with a website that converts. Master Search Engine Optimization (SEO): ...

From the visionary who brought you the Amazon bestselling book MINDING YOUR BUSINESS, comes the companion to set you up for success. For 22 years, Entrepreneur/Bestselling Author/Brand Strategist Cyrus Webb has not just built his own media company. He has helped other entrepreneurs and creators do the same. Now with the MINDING YOUR BUSINESS ACCOUNTABILITY JOURNAL, Webb shares his trusted success formula for achieving your goals and dreams while also helping you identify the areas that you have to work on and monitor along the way. If you are ready to go to the next level in your business ...

Stop running around in circles! These extremely powerful marketing insights will bring you the success of your dreams. Whether this is your first big business venture or you’ve already been around this block many times before, the truth is that marketing your product or service is no easy task. Knowing who you need to serve, how to serve them best, and how to connect with them in the first place, is a complex ordeal of ever-changing variables. All you need is to be let into the secrets that every successful entrepreneur knows.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

Unlock Your Potential: Transform Passion Projects into Profitable Ventures and Achieve Financial Independence! Are you ready to take control of your financial future and turn your hobbies into lucrative side hustles? Side Hustles for Financial Independence: Turning Passion Projects into Profitable Ventures is your ultimate startup guide, packed with actionable strategies to help you achieve financial freedom through entrepreneurship. Discover how the rising trend of side hustles can be your gateway to financial independence. This comprehensive guide dives deep into why now is the perfect ...

What if artificial intelligence isn’t just shaping the future—but rewiring your mind right now? In Domesticated Minds, Obadiah Switzer delivers a clear and unsettling exploration of how modern AI systems—particularly emotionally optimized, language-generating models—are quietly transforming human cognition, language, and thought. This isn’t a warning about robots taking jobs or runaway superintelligence. This is about how subtle, system-trained behaviors are becoming the new default in how we think, speak, and relate. From autocomplete to chatbots, from algorithmic feeds to ...

You could spend years and tens of thousands of dollars trying out every marketing channel that screams for your attention. But if you know where to look there is a client "vending machine" that some of the top practices have been using in the most competitive markets in the country. It even works for small and solo practices with a few hundred dollars to spend!

Are you tired of struggling to make ends meet in your business? Are you ready to take your income to the next level and achieve the financial success you deserve? In "Triple Your Income: The Power of Three Systems for a 6-Figure Business," author and business coach Sharlrita Deloatch reveals the three critical systems that are essential for creating a profitable and sustainable enterprise. The first system, the Discovery System, helps entrepreneurs identify their target market, uncover their unique selling proposition, and develop a message that resonates with their ideal customers. This ...

With the enabling power of technology, turning a great idea into a successful business does not have to be merely a dream. It can be a reality. The Lemonade Stand presents a new perspective on entrepreneurship that anyone who is considering starting a business or already running one, should read. The Lemonade Stand principles are thirteen guidelines that empower anyone to welcome adversity and transform problems into innovations.

In this book you will learn the five-step marketing optimization system to scale and grow your bottom line. This proven method is used to increase the percentage of visitors to your site that convert into customers. You will learn to gather intelligence through qualitative insight and quantitative data and then execute successful split testing to increase sales and leads. Small Business Big Money Online will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way.

Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and ...

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

With AI we now realize that you can easily create any type of book that we wish, so where do we start? What if we start with proven winners? What if we create a book that's similar to a bestseller? I am going to show how to create a book lightning fast with my secret method. This method isn't for just creating romance books, it can be applied to any kind of book you want to create I use the the power of ChatGpt plus my method to create books that have the ability to become bestsellers fast. Check it out, you will be blown away by this method.