Marketing Small

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

I thought our fiery night was just a quick fling until the day Jacob Richardson came walking through my office door as my newest client. I rocked his world and then left him. I used him that night to soothe my heart after my fiancé flew off without me, and then I ghosted him the next morning thinking I’d never see him again. Yet here I am, spearheading the marketing makeover of his Coastal Crest Properties. He watches me with those intense blue eyes, challenging every move I make with a smirk that says he remembers everything he did to me that night. He’s demanding, infuriating, and ...

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Step into the realm of possibilities where passion meets practicality, where creativity is fueled by constraint, and where your entrepreneurial vision transforms into a thriving, lean business that defies the drag of hefty investments. Welcome to "Bootstrap Journeys," your personal guide through the exhilarating world of starting up smart, with resources cleverly woven into strategies that stand the test of time and competition. Chapter by fascinating chapter, this eBook will take you on an absorbing adventure through the initial spark of "The Seed of Innovation," helping you uncover that ...

Regardless of the physical location of your business, it is the desire of every firm to develop their firms to international status. For this reason, the owners of these businesses turn to an online platform to display their products to attract the global customers. Amazon, the most preferred online marketing medium, operates about 11 online marketplaces globally. This development helps a profit-oriented business person to meet his or her goal.

Could you use a little extra cash? Would you like to make some money to get a little ahead, pay a few bills, go on a little vacation or just get some breathing room in your finances? Does the idea of working from home in your pajamas sound like the ideal situation? Would you like to avoid that long commute to work or just be closer to your family? Build a second income, or even work full time, selling products and services on the Internet!

When COVID-19 became a global pandemic, somebody hit a reset button on the economy. Literally. Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy, including this one, with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.

Si quiere descubrir cómo dominar su nicho usando marketing en Instagram, siga leyendo...Instagram es una de las redes sociales más grandes del mundo y está convirtiéndose rápidamente en una de las herramientas de marketing online más poderosas para las pequeñas empresas y marcas personales.

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This 10-lesson guide is for beginners who want to manufacture messages and professional identities as well as create a consistent vision for any branded media project.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

When a powerful corporation moves in on Dogwood Dale, they're not just after the land beneath the Goat House Market. They're after something buried deep within the town's history—a secret that could unravel the very fabric of Dogwood Dale. As the vendors fight to save their market, they become entangled in a mystery that spans generations, leading them to question everything they thought they knew about their home. Will the Goat House Market vendors prevail?

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Sales is the bane of the freelancing life. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this audiobook: Anti-Sell. And in this audiobook, I'll tell you how and why it works and how to do it.