Marketing Small

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master - all on a tighter budget than before. Don't get discouraged. Get scrappy!

A summary and translation of the popular book "Scientific Advertising" by Claude Hopkins, published in 1928. Coming from a different era and before the digital age, Hopkins used words, which may be unfamiliar or have slightly different meaning than commonly used today. Hopkins "Scientific Advertising " (public domain) was and still is a recommend read by many advertising geniuses than any other advertisement book.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Every year, the Federal Government purchases approximately $100 billion in goods and services, all from small businesses. If you are a small business owner, this book can educate you on what is required to sell your company products and services to the Federal Government. Only a small percentage of businesses successfully succeed at government contracting. The information in this book will put your business ahead of the competition. This book provides the small business owner a solid foundation to learn how their company can get completely set-up to work with the Federal Government. It ...

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

Escape the 9-5. Build Your Own Business. Take Control of Your Future. After years in a draining job, feeling overworked, underpaid, and stuck in the same paycheck-to-paycheck cycle, it’s impossible not to wonder: "Is this all there is?" Every day, you watch others start businesses, make money online, and finally quit their jobs. If they can do it, why can’t you? If you’re tired of wasting time in a job that doesn’t value you and you’re looking for a proven, step-by-step plan to start a business—without quitting your job, going into debt, or wasting months on trial and error—...

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

Collin is big, burly, and rides a Harley. He's the last person anyone would expect to have a passion for yarn. He crochets and sells his wares at the Heartcraft Market. Harper is new to town. He wants to plant roots and find someone to share a life with. He has only dated women since that unforgettable night with a biker who took his V-card. Harper compares every man he meets to the one he can't get out of his head. Finding him at the Heartcraft Market seems too good to be true.

About the Book Viral Blueprints for Small Business Success reveals the technical strategies behind social media marketing that actually work for small businesses. The journey begins by uncovering core secrets that set successful campaigns apart from the noise. Readers learn how to build a compelling brand presence from the ground up, even with limited resources. The book dives into creating content that not only attracts attention but also forges real connections with audiences. It demystifies each major platform, showing how to tailor efforts for maximum reach and engagement. Proven growth...

How to Get Your Credit Score Back with Proven Methods to Fix Debt in No Time You're probably feeling overwhelmed right now wondering how in the world you're going to get out of debt, never mind start repairing your credit score. It's easy to feel like giving up when you're struggling with debt and your credit score is in the dumps. It's not your fault. Maybe the economy tanked, you got sick, or maybe you just made some mistakes. But that doesn't mean you have to suffer forever. That's where this book comes in. Credit Repair Secrets was written for people just like you who are determined to ...

What could you do with more demand for your services than you can possibly handle? Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business is the small business owner and solo entrepreneur’s guide to growing sales without losing focus on every other aspect of their work. Author Tom Stimson distills the essence of digital marketing into easy-to-understand terms and manageable steps with no wasted effort. You will learn how to methodically engage the most desirable buyers, put them in the correct frame of mind to work with you, and then trigger their pent-up demand ...

What does your name attract? How much fortune, fame, and career advancement have you achieved? No matter how well you may have done in the past, until you develop your own unique personal brand, you will only be skimming the surface of the true potential that lies within you.Welcome to a brand-crazed planet.

In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business.

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

The Goat House Market in charming Dogwood Dale, NC, is usually a haven of homespun delights and neighborly cheer. But when Lily Thistle’s beloved goat, Buttercup, vanishes from her pen, a ripple of unease disturbs the market’s peaceful rhythm. For Bea Thistle, Lily’s sharp-witted grandmother and purveyor of artisanal goat milk soaps, a broken gate and strange footprints are more than just a runaway animal. As Bea delves into the mystery, she unearths whispers of local folklore—tales of a hidden spring beneath the market and ancient rituals demanding a pure offering. A quiet, intense...

Attention all farmers, hobbyists or aspiring agricultural enthusiasts! Are you looking to turn your small farm into a thriving and sustainable business? Look no further! Introducing "The Small Farm Handbook", your ultimate guide to sustainable farming, written by experts in the field to help you achieve your farming goals. From the ground up, this handbook will take you through every step of the process, starting with an introduction to sustainable farming practices. You'll learn about the importance of determining your goals and objectives for your farm and how to create a comprehensive ...