Marketing Small

In today's digital age, online reviews can make or break your business. According to recent studies, 91% of consumers regularly read online reviews before making a purchase, and 84% of people trust online reviews as much as a personal recommendation. This is why it's crucial to have a system in place to generate positive reviews and manage your online reputation. With this comprehensive guide, you will have all the tools you need to turn your business into a raging success.

Based on the success story of a small Seattle coffee shop, this little book is a tasty brew of sound principles and instructive anecdotes. As the coffee shop owner looks for ways to retain his customer base, a consultant helps him focus on what really matters. Authors Yerkes and Decker, renowned for their consulting and business savvy, have done their homework and turned Beans into "a business fable taken from real life".

This book reveals how small business entrepreneurs can harness the power of AI to revolutionize their work and unlock new possibilities. From the first chapter, readers are invited to explore the untapped potential of artificial intelligence in everyday business. They will discover how automating repetitive tasks can free up precious hours for creativity and leadership. The book dives into the world of AI chatbots and their ability to transform customer service, making every interaction faster and more personal. Entrepreneurs will learn how sales and marketing can be supercharged by AI ...

FREE BONUS READ ALONG VIDEO ACCESS AT THE END OF THE BOOK Dive into the heartwarming and inspiring world of Carl, a young and enthusiastic salesman who dreams big and aims high. "Carl's Competition: The Youngest Salesman Survived" is a beautifully illustrated children's book that brings to life the virtues of positivity, perseverance, hard work, and the joy of pursuing what you love. What Readers Will Learn: The Power of Positivity: Understand how maintaining a positive outlook can transform challenges into opportunities and foster a resilient mindset. Perseverance Pays Off: Discover the ...

Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and ...

Does the thought of creating, maintaining, and promoting a social media presence for your business or non-profit make you feel completely and utterly overwhelmed? Then this book is for you! It’s no secret that social media marketing is here to stay but learning how to create, maintain, and promote a powerful online presence can feel like a never-ending search for answers. In this easy to follow, step-by-step guide, Making Your Business A Social Media Superstar you will learn: • About the most common social media sites and platforms and which ones you need to be on. • Step-by-step ...

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Simple Strategies, Remarkable Results Mastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively. Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level. Whether you’re new to sales ...

The audiobook is designed to give the foundation on more than 100 strategies anyone can implement that can make an almost-immediate impact on a business. Many of the strategies cost nothing other than time.

Are you feeling bogged down with the day-to-day activities in your business? Businesses fail and become miserable enterprises when business owners start losing clarity, focus and direction - when the business owner gets bogged down with the day-to-day activities - and working ON the business instead of IN the business becomes a ‘should’ instead of a MUST. Like a too-cluttered closet, the business can become overwhelming - presenting multiple options but none that leap out as a clear choice. What typically happens at that point is either the business owner sits on the fence and takes no ...

This book invites readers to reimagine what is possible for small businesses in a rapidly changing world. It begins by challenging entrepreneurs to dream bigger than ever before, laying the groundwork for bold ambition. The book then reveals how profits can grow as costs shrink, showing practical strategies for financial health. Readers learn why cash flow is the business’s lifeline and how to manage it for stability and growth. The focus shifts to customers, emphasizing that exceptional service is the secret to lasting loyalty. Next, the power of brand storytelling is explored, ...

It’s time to turn automation into income. AI Profit Masterclass gives you the exact steps to drive more revenue using smart, affordable AI tools. You’ll learn how to maximize every lead, increase conversions, and slash operational costs with automation—all without hiring a team. If you're an online entrepreneur, coach, or service provider, this book is your blueprint to scaling profitably. How to use AI for sales copy, offers, pricing, and funnel optimization Revenue-focused tools like Jasper, Copy.ai, and Surfer SEO Ways to plug profit leaks and use AI for client onboarding and ...

"Centralized AI Platforms for Small Business: CRM, Marketing, and Sales Efficiency" is the ultimate guide for small and medium-sized businesses looking to streamline operations, boost efficiency, and scale their customer management, marketing, and sales efforts. This book dives deep into the world of centralized AI platforms offering insights into how all-in-one CRM tools can transform the way businesses operate.

This guide will walk you step by step through all the essential phases of developing a results driven marketing plan. The marketing plan is a problem-solving document. Skilled problem solvers recognize that a big problem is usually the combination of several smaller problems. The best approach is to solve each of the smaller problems first, thereby dividing the big problem into manageable pieces. Your marketing plan should take the same approach. It should be a guide on which to base decisions and should ensure that everyone in your organization is working together to achieve the same goals...

Every day, a new silver bullet comes out, promising to grow your business, increase your profit margins, and make your life as a business owner easier. Unfortunately, most of them don't work, wasting your time and money. Plus, they take your attention away from other more worthwhile opportunities. The ones that do work for others just never seem to work for you. Blanket prescriptions are like that - never quite hitting the mark for all but the few with the exact symptoms.

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

You have the passion to serve, but turning that into a flourishing business takes more than just a love for what you do. Maybe you’ve already secured your holistic certification, registered your LLC, and attracted a few clients. But despite your best efforts, your business isn’t generating the steady income you need. Like many holistic practitioners, you might have assumed that dedication to your practice would naturally lead to financial success. The reality is, passion alone won’t fill your calendar with paying clients. Butts in Seats 2: Turn Your Holistic Side Hustle into a ...

In today's competitive landscape, digital marketing has emerged as an essential component for small businesses aiming to thrive and expand. Unlike traditional marketing methods, which often require substantial financial investments, digital marketing provides cost-effective strategies that can yield significant returns. Small businesses can utilize various online platforms to reach their target audiences, engage with customers, and build brand loyalty. By harnessing the power of digital marketing, small business owners can level the playing field against larger competitors, ensuring their ...

Residential home caterer Connie has had one online-dating disaster too many. Hurt in the past, and with her son to consider, now she's feeling hesitant. Then one of Connie's residents sets her up on a date at a beautiful German Christmas market - with the promise she'll take a mini-bus full of pensioners with her.