Marketing Small

Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

I thought our fiery night was just a quick fling until the day Jacob Richardson came walking through my office door as my newest client. I rocked his world and then left him. I used him that night to soothe my heart after my fiancé flew off without me, and then I ghosted him the next morning thinking I’d never see him again. Yet here I am, spearheading the marketing makeover of his Coastal Crest Properties. He watches me with those intense blue eyes, challenging every move I make with a smirk that says he remembers everything he did to me that night. He’s demanding, infuriating, and ...

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

To even the best business owners, marketing often feels like a big bet - the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses that waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth.

Step into the realm of possibilities where passion meets practicality, where creativity is fueled by constraint, and where your entrepreneurial vision transforms into a thriving, lean business that defies the drag of hefty investments. Welcome to "Bootstrap Journeys," your personal guide through the exhilarating world of starting up smart, with resources cleverly woven into strategies that stand the test of time and competition. Chapter by fascinating chapter, this eBook will take you on an absorbing adventure through the initial spark of "The Seed of Innovation," helping you uncover that ...

Could you use a little extra cash? Would you like to make some money to get a little ahead, pay a few bills, go on a little vacation or just get some breathing room in your finances? Does the idea of working from home in your pajamas sound like the ideal situation? Would you like to avoid that long commute to work or just be closer to your family? Build a second income, or even work full time, selling products and services on the Internet!

When COVID-19 became a global pandemic, somebody hit a reset button on the economy. Literally. Survive and Thrive paves the path for any entrepreneur to start from scratch and build a profitable business in any economy, including this one, with a series of marketing, sales, and finance strategies that integrate together to help business owners survive and create a thriving business with lasting, long-term success.

The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world’s most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought.

Why Should Someone Choose You Over Everyone Else? When customers look at you and your competitors, why are you the obvious choice to do business with? You know your company is better, but your customers can’t tell the difference. There should be no question in your customer’s mind that you are their best choice. By far. Not a good option—the only option. Your company doesn’t have a marketing problem. You have a marketing differentiation problem. In medieval times, alchemy was the search for how to turn (boring) lead into (valuable) gold. While that was a useless effort, Eric Keiles ...

Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos.

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.

Si quiere descubrir cómo dominar su nicho usando marketing en Instagram, siga leyendo...Instagram es una de las redes sociales más grandes del mundo y está convirtiéndose rápidamente en una de las herramientas de marketing online más poderosas para las pequeñas empresas y marcas personales.

Stop Competing Alone and Start Collaborating to Win Are you tired of fighting for every customer while your competitors seem to get referrals effortlessly? Struggling to grow your business despite working harder than ever? The secret isn't better marketing or lower prices—it's building the right partnerships with other local businesses that serve your same customers. "Partner Up and Profit" reveals the proven strategies that successful home service providers and professional service businesses use to generate consistent customer referrals without spending more on advertising. Why Smart ...

Regardless of the physical location of your business, it is the desire of every firm to develop their firms to international status. For this reason, the owners of these businesses turn to an online platform to display their products to attract the global customers. Amazon, the most preferred online marketing medium, operates about 11 online marketplaces globally. This development helps a profit-oriented business person to meet his or her goal.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

Here's the Only Way Left for the Little Guy to Succeed in an Internet Business and Make a Killing Online You may be wondering who am I and what qualify me to teach you how to succeed in an Internet business. Well, my name is Meir Liraz. You may have stumble on my name on the internet, probably in relation to my activities as a writer and publisher of business guides. This is just one side of me, the visible one. There has been another side to my online presence, a concealed one, as a leading player in the internet marketing arena. I've been an active internet marketer since the first days ...

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This 10-lesson guide is for beginners who want to manufacture messages and professional identities as well as create a consistent vision for any branded media project.

This book is a complete help for both new and experienced investors. It gives important information and useful tips on how to flip houses for profit. It talks about all the steps, from planning ahead and buying a house to fixing it up, advertising, and selling it. The book gives listeners the information and tools they need to succeed in the fast-paced world of real estate and house flipping.