Marketing Small

This book reveals the most innovative and successful tools for increasing your income, building your professional authority, creating and maintaining a community of customers, engaging in creative marketing, and maximizing your sales. Apply the skills and strategies you will gain here, and your business will soar! Learn all about getting high prices for your products, thinking creatively at all times, turning compliments into income and motivating people to act, marketing and selling more effectively, making as many people as possible talk about you as much as possible, and more.

How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Sales is the bane of the freelancing life. The best way to sell is not to sell. It sounds completely and utterly counterintuitive, but it's the truth. Hence the name of this audiobook: Anti-Sell. And in this audiobook, I'll tell you how and why it works and how to do it.

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

Learn how to work less and make more... In business, and in life, we spend a great amount of time doing activities that don't contribute to our goals. Quite often we do this because we have never identified those key elements that create huge results. In reality, it's not the 40 hours we spend working in our business that matters. Many times, as little as 5% of what we do contributes to our overall success. The hard part is identifying those small changes that create big results in our life and our business.

Showing appreciation to customers is one of the most effective ways to build loyalty, strengthen relationships, and encourage repeat business. But a simple "thank you" isn’t always enough. Odd Ways to Say Thanks to Customers explores creative, unexpected, and memorable ways to express gratitude that will leave a lasting impact. Inside, you’ll discover: Unique and unconventional ways to show appreciation How to use surprise and delight strategies to strengthen customer relationships Budget-friendly thank-you ideas that make an impression The psychology behind customer loyalty and ...

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? All Business Is Still Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. This is not about "fluff", comedy, or being flashy. It's a serious business book about a solid business philosophy that can make the difference for you and your organization.

Content marketing doesn't work – at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Unleash the Power of Video: Overcome Fear and Drive Business Growth 'How To Turn Videos Into Money Fast' by Jerome "Mr. Implementation" Lewis is your definitive guide to leveraging video for business growth. Do you freeze at the sight of a camera? Do the thoughts of exposure and possible embarrassment keep you up at night? Do you find yourself stuck, analyzing and overthinking, instead of acting? Or are you simply worried about the technicalities of creating a video? If so, know that you're not alone, and even more importantly, know that the solutions to your fears and worries lie within ...

Build your brand and say "Hello World!" on the hottest, fastest growing social media platform today. We have combined proven and highly effective branding, marketing, and sales techniques with up-to-the-minute information to create the ultimate guide for Instagram marketing in 2019. This Audiobook targets these changes and builds on proven techniques for businesses and individuals to grow their brands and income. In this audiobook, you will learn hundreds of vital, applicable skills to increase your success and grow your business.

In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures, while working less and playing more, utilizing his heralded "24-7 mentality". You will learn how to maximize efficiency, overcome procrastination and self-doubt, and earn significantly more money than you can make in your nine-to-five job, while putting your lifestyle at the top of the food chain.

Digital marketing expert Jen McFarland guides you through a 3-step process for identifying your business marketing needs and positioning you to make the best possible decisions. More of a course than a traditional audiobook, this is your detailed roadmap for improving your small business (including consultants, coaches, solopreneurs, and home-based businesses) from the inside out.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

Build your business toolkit—the smart way. Necessary Online Business Tools cuts through the noise to highlight the must-have software and services every entrepreneur needs to run lean, automate efficiently, and scale sustainably. Forget the fluff—this is the tech stack that works. Top tools for website building, email, e-commerce, marketing, and more Free vs paid options: when to invest and when to wait Stack comparisons (e.g. ConvertKit vs Mailchimp, Canva vs Adobe, SamCart vs Shopify) Time-saving browser extensions and mobile apps for business ownersDon’t waste money testing 50 ...

Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they're also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage.

Whether you write fiction or nonfiction, are multipublished or aspiring to publication, are independently published or contracted with a publishing house, you need Becoming an Author: Your Quick Start Guide to a Successful Book Launch. This easy-to-listen manual provides the tried, the true, and the new, most effective ways to launch your book successfully. From writing your author biography to post-launch strategies, this thorough, but simple, guide for authors covers every phase of publication from pre-release to postrelease!

Are you ready to find freedom with Instagram? Skyrocket your online entrepreneur path with the right Instagram mindset. Practical examples give you the big picture.