Marketing Small

The Blueprint for a Killer Home Service Brand. Now is the time to invest in your home service branding and build a brand that is unique and disruptive. This book gives you the blueprint for how to build a brand that stands out, attracts the right clients and employees, and wins the hearts and minds of your ideal customer. Covering the basics from naming and tagline to the logistics of building a disruptive wrap, you’ll learn how better branding yields a much-improved marketing ROI and a smaller marketing budget. This book features real case studies from home service business owners. ...

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Unlock the Power of Small-Cap Stocks and Build Your Path to Wealth! In a world where big returns often come from smaller investments, small-cap stocks stand out as a unique opportunity for substantial financial growth. Small-Cap Success: A Guide to Big Profits in Small Stocks is your comprehensive roadmap to navigating the dynamic world of small-cap investing. Whether you’re a seasoned investor or just beginning your financial journey, this guide provides the strategies, insights, and tools you need to succeed in the high-potential market of small-cap stocks. Why Small-Cap Stocks? Small-...

Looking to start your own small-scale farm? Want to ensure that your agriculture practices are sustainable and successful? Look no further than our brand new eBook! With 17 chapters covering everything from choosing the right plot of land to long-term planning and sustainability, this eBook is the ultimate guide to small-scale agriculture. Learn about the principles of sustainable farming and how to maintain soil health and fertility, conserve water, and select appropriate crops for your land. Discover the benefits of small livestock management and fruit and nut orchards. In addition to ...

It’s no secret that the right type of webinar can easily double or triple your business profits. In fact, many companies today would be bankrupt if it wasn’t for having a single, solid webinar. A strong webinar allows you to get more new customers into your business—and allows you to serve and make more profit from your existing customers and clients. Most of your so-called competitors don’t use webinars. Or, if they do, they use them poorly. A powerful webinar in an industry where none exists can catapult your company immediately to the top of that market. Jason Fladlien has helped...

Are you tired of competing on price while your competitors charge premium rates and stay booked solid? Every day, customers choose other businesses over yours—not because they're better skilled or more experienced, but because they've mastered something you haven't: positioning themselves as the obvious choice. While you're trapped in bidding wars and price comparisons, market-dominating businesses command premium prices, have waiting lists, and generate most of their customers through referrals alone. The brutal truth? If customers can't tell why they should choose you over everyone else...

Don't miss this race-against-the-clock story of suspense and intrigue from a USA Today bestselling author. One obscure Babylonian artifact in the hands of terrorists could bring down an entire city… When antiquities professor Bryan Wright is tasked with discovering why a band of terrorists might target a museum in Munich, he teams up with the museum’s attractive exhibit designer to study their ancient artifacts. Something in this collection holds special value to the terrorists, and Bryan must figure out which item and why—before enemies get their hands on it. An American living in ...

Embark on a journey into the rewarding world of Small-Scale Livestock Farming with this comprehensive eBook, tailored for aspiring and seasoned farmers alike. Discover the benefits of sustainable farming practices and learn how to raise a variety of animals for local markets. Dive into the essentials of poultry farming, from selecting the right breeds and setting up housing to managing egg production and ensuring health and disease control. Advance your poultry farming knowledge with in-depth strategies for broiler production and local market marketing techniques. Explore the fascinating ...

Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

The exact qualities that bring an individual to found a start-up company (their brilliance and expertise) are what prevent them from achieving the success they are looking for - this is the paradox that is entrepreneurship. What starts out as freedom and financial independence turns into grueling hours and added stress and bills. But successful five-time entrepreneur Curtis Morley is here to help. He shares that every entrepreneur is typically doing the same 15 things wrong or just not doing them at all - regardless of industry or business type.

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.

Ready to make money while you sleep? This groundbreaking guide reveals how to harness the power of artificial intelligence to create sustainable passive income streams. Whether you're new to AI or an experienced entrepreneur, this book provides step-by-step strategies for leveraging cutting-edge tools to automate your income and maximize your earning potential. Discover how to: Identify the most lucrative AI-driven opportunities. Build scalable income streams with minimal effort. Automate your business processes to save time and boost profits. Stay ahead in the evolving AI economy. Packed ...

From Barn to Cheese Plate is here to kick-start your journey into the world of dairy farming and artisanal cheese making! Ever wondered about the journey milk takes, transforming from being a farm-fresh product to delicious cheese resting on your plate? This eBook is your chance to follow that journey, and even better, to partake in it. Diving deep into the nuances of dairy farming and cheese making, From Barn to Cheese Plate is an interactive guide that helps you appreciate cheese right from its genesis. The book opens with an extensive discussion about the essentials of dairy farming, ...

So you started running your own small business but you quickly come to the realisation that you needed a bit more than just the ability to deliver your services to clients. One of the biggest challenges for us is getting leads into the business. We were trained as IT consultants, Accountants, Lawyers, Coaches and Artisans. We were not trained into how to sell and in the early part of our businesses life it can be difficult to find the cash to bring in professional help. This book helps bridge the gap, with two bonus sections on online lead management and search engines. Start Generating ...

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.

✨ Unleash your creativity and entrepreneurial spirit with "The Beginner's Guide to Interior Design Business"! ✨ This comprehensive eBook is a must-read for anyone seeking to establish their own small space interior design business. With 36 in-depth chapters, "The Beginner's Guide to Interior Design Business" covers everything from niche selection and business planning to client relations and industry trends, making it the ultimate resource for budding designers. Transform your passion for interior design into a successful and fulfilling career with this groundbreaking guide. Learn how ...

Amazon Book Description Are you tired of customers who shop around endlessly, negotiate every price, then hire your cheapest competitor? The problem isn't your skills, your experience, or even your pricing. Most local business owners who struggle to attract quality customers are actually excellent at what they do. They just don't know how to present their services in ways that customers immediately understand and value. Winning Offers for Local Business gives you the complete step-by-step system for packaging your services so customers stop shopping around and start trying to figure out how...

Jennings and Haughton traveled the globe and penetrated the world's fastest companies to witness the methods used by quick, dominant leaders in business ranging from retail sales to fast food, from financial services to communications. If you want to think faster, all the information you need is here. You'll find lessons from the speediest international companies on how to become faster than anyone else in today's ever-changing business world.

You don’t need a marketing degree, an office, or years of experience to launch a profitable online business. You just need the right tools, a step-by-step plan, and the confidence to take action. Launch Your Own Social Media Marketing Agency with AI is the complete beginner’s guide for anyone who wants to build a flexible, modern business from home—using powerful (and often free) AI tools like ChatGPT, Canva, Buffer, and more. This book takes you by the hand and shows you exactly how to: Choose a niche and create a brand—even with no prior experience Use AI to write captions, design...