Marketing Writing

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events. Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case...

Unlock Your Author Potential with SELF-PUBLISHING SIMPLIFIED: YOUR STEP-BY-STEP GUIDE TO SUCCESS! Are you a first-time writer or an experienced author looking to take charge of your publishing journey? Look no further—SELF-PUBLISHING SIMPLIFIED is your essential guide to navigating the thrilling world of self-publishing. Join bestselling and award-winning author Sallie Dawkins as she shares her invaluable wisdom and experience in this comprehensive roadmap designed to empower you. With clear, step-by-step directions and a treasure trove of resources, you’ll learn how to transform your ...

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections.

Based on the Writing for Publication classes taught by the author at Southern California colleges, this book takes you through the steps of writing with the intent of getting your work in print. The book covers newspaper writing, newspaper syndication, magazine writing, book writing, record keeping, and all the details that you should know to become a successful writer.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

In this book, with the help of real-trade positions and finance tools, I will show you how to determine the edge needed for a Short Strangle trade and also the manner in which you should plan your trade so that you can exit any position at the earliest sign of exponential losses. Also included are the important knowledge about option greeks, forecasting volatility, approximating stock price returns, overview of gamma hedging, analysis of real trade on a day-by-day basis, and analyzing the impact of trends in underlying on a short strangle position with the help of real data. My other eBooks...

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Are you a small business owner overwhelmed by AI hype—but secretly wondering if you’re falling behind? You’re not alone. And you’re not behind. Smarter Not Harder: How Small Business Owners Can Use AI to Work Less, Earn More, and Stay Human is the no-fluff, human-centered guide you’ve been waiting for. Forget the jargon, tech overwhelm, and cookie-cutter prompt packs. This book meets you where you are—with humor, heart, and step-by-step guidance to help you use tools like ChatGPT and other AI-powered systems to grow your business without losing your voice, values, or sanity. ...

How to Write a Book: A Step-by-Step Guide to Crafting Your Story, Finding Your Voice, and Sharing Your Message with the World Have you always dreamed of writing a book but didn’t know where to start? How to Write a Book is your ultimate companion on the journey from blank page to published masterpiece. Whether you're an aspiring novelist, a non-fiction storyteller, or someone with a personal journey worth sharing, this guide will walk you through every step—from finding your purpose and building a writing habit, to revising, marketing, and publishing your work. Packed with expert advice...

★ What If You Had a Proven Plan to Join Amazon's List of Best-Selling Authors? ★ Writing a Book? Or maybe you've already written one. Now don't you want to see it become one of the top-selling books in its category? Of course you do! That's why you need the tips and strategies revealed in Successful Book Launch Secrets: Discover the #1 key to selling books online. Simple book marketing secrets that every insider knows...but you probably don't (at least not yet!) Step-by-Step Plan to write a Book Description that really sells books Making the most of free book promotions How to prepare ...

HAVE YOU EVER WANTED TO WRITE A BESTSELLING CHILDREN’S BOOKS, BE ANOTHER J.K. ROWLING? Let this experienced children’s writer show you how You can attain Your Dream! Multi-Award-Winning Middle Grade Author Mariko Tatsumoto reveals the truth about why the highest-selling Adult Book authors like John Grisham, James Patterson, and Rick Riordan are writing Middle Grade Novels. These authors are selling their kids’ books like gang-busters. Many are being turned into movies. This book will teach you all the basics and the secrets to joining the Red Hot Kids’ Book Market. By the time you ...

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Are you a book writer looking for simple-to-use manual to successfully publish your manuscript online, convert and store in cloud and make massive sales? Search no more! In this book, you'll discover 6 simple steps to digitize your book plus 15 best platform to sell your eBooks both downloadable and non-downloadable in all digital format, payoneer for Amazon setup, marketing and advertising strategies to generate income and reach wider audience. In our world of information technology and electronic media, digitization has proven to be the best option and method for conservation of libraries...

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Look for Dr. Tamara Patzer's expanded 2025 edition based on what is happening now. This is the perfect tool for learning how to talking to AI. Proven Prompts is the ultimate guide for content creators (use your imagination and create CREATIVE content for any purpose including nonfiction marketing work) looking to unlock their full creative potential using the power of ChatGPT. This comprehensive guide, written by Dr. Tamara "Tami" Patzer, creator of AI Mastery Club and author of numerous books on business and marketing, is packed with valuable insights, tips, and tricks for using ChatGPT to...

Complete Handbook for Digital Marketing, Content Writing, Sales, Competitor Analysis, and Brand Building. "ChatGPT Prompts for Entrepreneurs" is a comprehensive guide for entrepreneurs looking to leverage the power of ChatGPT to improve their digital marketing, content writing, and sales strategies. The book provides step-by-step guidance and examples for setting up and customizing your ChatGPT experience, giving context to your brand, writing landing pages, creating intro and product videos, crafting blog articles, writing podcast episodes, and optimizing your content for SEO. Additionally...