Marketing Writing

Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events. Today, content is a critical part of most marketing strategies (content marketing, anyone?) but that doesn’t mean companies are adding writers to churn out case studies. Often, the job falls on product markers, PR people, even CEOs—in other words, people like you—to pick up the slack. But how do you write a case...

Now, learn the master key for writing great short stories, and the strategies for using them to advance your writing career As most writers will tell you, the hardest fiction form to master is the short story. To be successful, a short story needs to have "emotional wallop," and in under 7,000 words. Not easy to do. In this book, #1 bestselling writing teacher James Scott Bell explains the essential ingredient for a successful short story, no matter the genre. He shows how any writer—whether planner or "pantser"—can use this key to unlock infinite story possibilities. And turn readers ...

How to Write a Book: A Step-by-Step Guide to Crafting Your Story, Finding Your Voice, and Sharing Your Message with the World Have you always dreamed of writing a book but didn’t know where to start? How to Write a Book is your ultimate companion on the journey from blank page to published masterpiece. Whether you're an aspiring novelist, a non-fiction storyteller, or someone with a personal journey worth sharing, this guide will walk you through every step—from finding your purpose and building a writing habit, to revising, marketing, and publishing your work. Packed with expert advice...

Complete Handbook for Digital Marketing, Content Writing, Sales, Competitor Analysis, and Brand Building. "ChatGPT Prompts for Entrepreneurs" is a comprehensive guide for entrepreneurs looking to leverage the power of ChatGPT to improve their digital marketing, content writing, and sales strategies. The book provides step-by-step guidance and examples for setting up and customizing your ChatGPT experience, giving context to your brand, writing landing pages, creating intro and product videos, crafting blog articles, writing podcast episodes, and optimizing your content for SEO. Additionally...

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

A solid roadmap makes any marketing effort more successful. This course will help business professionals write and leverage great marketing plans. Learn how to assemble a team to create the plan, analyze an existing market, and break down the plan's components into focused sections.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

With more than four decades working in almost every aspect of Nashville's music scene—attorney, educator, and industry professional Vince Wilcox lays out the basics of the business in a way that’s engaging and inspiring. You’ll get an up-to-date overview of today’s marketplace as well as an insider’s view of how the money flows.The resource is organized into three modules: 1) Making & Marketing Records, 2) Writing & Publishing Songs, and 3) Managing & Booking Artists, with each module divided into subsections by topic. Each topic contains answers to dozens of practical questions, ...

In this book, with the help of real-trade positions and finance tools, I will show you how to determine the edge needed for a Short Strangle trade and also the manner in which you should plan your trade so that you can exit any position at the earliest sign of exponential losses. Also included are the important knowledge about option greeks, forecasting volatility, approximating stock price returns, overview of gamma hedging, analysis of real trade on a day-by-day basis, and analyzing the impact of trends in underlying on a short strangle position with the help of real data. My other eBooks...

Do you dream of becoming a male author in South Sudan, a country overflowing with stories but lacking a strong reading culture? Panyim and Nyakor, your guides on this journey, are here to show you the way. Panyim burns with a story, but the harsh reality is finding readers in a nation where oral traditions hold sway. Together with his business-savvy friend Nyakor, they embark on a groundbreaking adventure: self-publishing in South Sudan. Books Business equips you with the tools and inspiration to succeed, tackling challenges unique to aspiring South Sudanese authors: Craft a compelling ...

You don’t need permission to become a best-selling author. You just need a plan. Whether you’re a first-time writer with a message burning inside you or a seasoned entrepreneur ready to turn your expertise into a published book, Write to Sell is your step-by-step guide to writing a book that doesn’t just sit on shelves—it sells. In this refreshingly practical and deeply motivating blueprint, you’ll learn how to: Discover your true purpose as an author Identify a topic that lights you up and serves your audience Outline, write, and edit with clarity and confidence Create a standout...

This masterfully well-constructed bundle contains five books by four expert bloggers.

The SECRET to writing a book a month and making 6 figures in passive income is literally at your fingertips! If you’ve ever dreamed of making a living with your writing, this is the path that will get you there. In a survey done by Written Word Media, they discovered that “$100Kers” had an average of 28 books in their catalog. They also found that 80% of authors make less than $6,000 per year, which is not a livable income. Michelle Kulp, 10x bestselling author, has been writing a book a month since January 2020 and has created over $3,300 per month in passive income in just 12 short ...

Are you a book writer looking for simple-to-use manual to successfully publish your manuscript online, convert and store in cloud and make massive sales? Search no more! In this book, you'll discover 6 simple steps to digitize your book plus 15 best platform to sell your eBooks both downloadable and non-downloadable in all digital format, payoneer for Amazon setup, marketing and advertising strategies to generate income and reach wider audience. In our world of information technology and electronic media, digitization has proven to be the best option and method for conservation of libraries...

Reach your readers, grow your platform, and sell more books! Ready to turn your book into a bestseller? If you’re feeling overwhelmed by the idea of marketing your book or don’t know where to start, you’re not alone. But here's the truth: you can create an effective book marketing strategy without draining your time, energy, or budget. In fact, it can be exciting—and even fun—when you know the right steps to take. Inside The Author’s Field Guide to Book Marketing, you’ll discover everything you need to build a marketing plan that’s as unique as your book. We’ve packed this...

You've poured your heart into writing a book. Now learn how to get it into the hands of readers. You've written a great book. You know it has the potential to change lives. But how do you actually get people to read it? Traditional publishing seems impossible, and the advice for self-published authors feels overwhelming and ineffective. Bestselling author David Kadavy reveals the exact strategies he's used to sell over 100,000 copies of his self-published nonfiction books. Discover the four M's of a book idea that sells. Craft an irresistible sales blurb that converts browsers into buyers. ...

Unlock the power of PLR content and fast-track your way to consistent profits! "How to Make Money with PLR (Private Label Rights) Content - Faster product creation = faster profits" reveals the secrets to transforming pre-written materials into cash-generating assets. Why Use PLR Time-Saving: PLR content allows you to skip the content creation process, giving you ready-made material that you can quickly modify and use for your business. Cost-Effective: Hiring writers or creating content from scratch can be expensive. With PLR, you get affordable content that you can customize for multiple ...