Marketing Writing

If you Google "how to write nonfiction" you'll get a bunch of useless listicles and very few hard and fast rules to writing a great book. That's often because great books are stylistic and personal: they have a strong narrative voice and compelling stories. But if you don't already have a big platform, shooting for a smash hit can be perplexing and demotivating... as you wade through the mire of what you want to say and wrestle with ideas. Many brilliant leaders or visionaries struggle to finish their nonfiction book, memoir or even a simple "how-to" or "self-help" project because they have...

Creating your own merchandise can bring in income and engage your audience as well as giving you the creative edge at literary events and festivals.

PR Superstar is designed for everyone who wants to capture the power of press release writing swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision, and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales, and marketing.

Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

When I bounced the idea of an accidental life off Jim Browne, my financial manager with a keen understanding of the human condition, he said that all of us benefit from serendipity, from the accidental life (we, in fact, met by happy accident). He added that my life was and is typical or perhaps a tad off the norm. Surely he's correct in that we all benefit from fortuitous events, but I think he's incorrect in that such events in my life are typical or normal.

Honey Trap Marketing has the unconventional formula to rapidly magnetize your ideal audience of buyers. Honey Trap Marketing is for experts, coaches, speakers, and authors who want to build trust and rapport with their audiences through hyper-relevant content.

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it's easy for you to make critical mistakes that can set you off-course and significantly decrease your chances for success. How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make, you can greatly enhance your chances for success in the publishing world.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

In this action-oriented book you'll discover the secrets that an experienced SEO consultant routinely uses to bring his clients onto the front page of search results. The author provides basic and advanced SEO strategies that any local business owner can immediately put into practice either by themselves or by outsourcing to their marketing agency.

The top 2.5 percent of high performing authors earn 64 percent of the book profits. How do they do it? We are in the golden age for authors. The gatekeepers are gone. The books and novels that have been buried on your “bucket list” can be brought to life. Nobody can tell you, “No!” It’s not even that hard. Getting the readers, well, that’s where we all need help.

Subtitle: "Cautiously Marketing Your Intellectual Property" Within the chapters of this e-book, I offer suggestions for helping to remedy experiences one might have with dishonest online entities or ones who fail to see reasonable interests required by those who enter into business arrangements with them and how to also avoid such experiences. I will cite several personal examples of questionable activities, practiced by online businesses I have dealt with, that negatively affected me, in the area of online publishing. Certainly these same type practices occur in the area of retail sales as...

SECONDARY TITLE: "The Compiled Publishing-Subject Books of Jim Lowrance" This eBook, being approximately 31,735 words in length (a total of 24 chapters), is a compilation of titles (sections) I have previously published separately, on the subjects of book/eBook publishing, writing for revenue-sharing content websites and other subjects of interest for independent authors/publishers. This lengthier resource combines these titles, for readers who are interested in these subjects in more expanded detail. SECTION ONE CONTENTS: TITLE: "Are Revenue Sharing Article/Content Publishing Sites ...

THE TRADITIONAL JOB HUNT IS BROKEN. Submitting hundreds of résumés into a black hole doesn’t work. It’s frustrating, it’s exhausting, and it leads to dead ends. So forget your résumé and forget about applying to jobs. Instead, paint your store: Be the CEO of your career (yep, it’s full-time!). Create a vibrant storefront that tells the world who you are, what you offer, and why they should step inside. Stand out, build relationships, and become the subject matter expert of YOU. Whether you’re new to job hunting, looking for your next career move, or launching a business and ...

Rid the world of bad presentations with engaging content, memorable and simple design, and powerful delivery. Together, these create an unforgettable experience for the audience, The Big Fish Experience. Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it's a presentation about an idea, a product, a service, a business, or a cause, at its heart, it's a story. The Big Fish Experience will help you tell yours.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.

Learn how to successfully publish your book on Amazon-2021 Update Are you struggling to start your book? Or to finish your manuscript? Have you been wanting to write a book for a long time, but you just can’t find the time? Do you have a book inside you or a message to share with the world? Or maybe you even have the finished manuscript, but agents are ignoring you and publishers are rejecting you - except for the shady ones that want money from you to represent or publish you? If your answer to any of these questions is “Yes,” then this book is for you! From Jobless to Amazon ...

Most of us dream of writing the great American novel - not a book that only our friends and family will read. Far too often, brilliant books die a silent death because authors are not marketers. We are creative spirits who yearn to unleash our creative visions on the world - not spend our days mastering spreadsheets! Far too many independent authors have given up far too soon. They struggle to find an audience, get attention, and turn their books into a business. Why? Because, they aren't following a proven system.

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

Most people have thought about publishing a book, but the majority will never even begin writing one. Why? The process can seem daunting. Conceptualizing, writing, editing, formatting, copy-writing, publishing, and finally marketing - it can seem like an overwhelming amount of work when you aren’t sure what each step entails. In this audiobook, you’re going to learn all of my best practices so you can go from concept to published in two to six months.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.