Mental Process

Truth: A User's Guide explores how we can guard against the noise of competing truths, in business, in our personal relationships, and within ourselves, but also how we can use them to our advantage. Written with authority and humour, this is an accessible and illuminating narrative that will find a wide audience among listeners in search of understanding why the meaning of "truth" seems to have gone completely haywire.

In this work of daring and immersive contemporary anthropology, Carl Hoffman, who has written about the most dangerous and remote corners of the world, journeys deep inside Donald Trump’s rallies seeking to understand the strange and powerful tribe that forms the president’s base. This book proceeds from the premise that Donald J. Trump's rallies are a singular and defining force - a kind of Rosetta Stone to understanding the Age of Trump. Yet while much remarked upon, the rallies are, in fact, little examined, with the focus almost always on Trump’s latest outrageous statement.