Modern Business

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

"The Art of Digital Warfare" is a must-read for any marketer looking to win in the modern landscape. Drawing on the timeless strategies of Sun Tzu's "The Art of War," this book provides practical tips and case studies for navigating the fast-paced world of digital marketing. With chapters on planning and strategy, intelligence and information, adaptability, communication, leadership, timing, and unconventional thinking, this book covers all the essential elements of a successful marketing campaign. Filled with quotes from "The Art of War" and practical tips, this book is a comprehensive ...

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

Whether you are new to selling, a seasoned seller, a revenue leader, or considering getting into the selling profession, Infinite Selling will make you sit up and think differently. It addresses, head-on, the need for change in selling, away from just clever sales techniques and aggressive language, towards a true profession and one that anyone should be proud to be part of.

Dianetics has remained a best seller for more than 50 years. And with over 20 million copies in print, generating a movement that spans virtually every country on Earth, it’s indisputably the most widely read and influential book ever written about the human mind.

Harry Beckwith is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
Also available: Selling the Invisible

Health and wellness entrepreneur Peter Darrow thought he had life all figured out. A native of the posh and privileged Upper East Side, the young millennial lived large, attending elite schools, throwing lavish birthday parties, and spending summers in the Hamptons. Then one day, his seemingly perfect, polished life came crashing down. Over the course of three hellish years, his father died, he inherited and burned through a shit-ton of money, his girlfriend dumped him, and his first business floundered.

In 2015, after a decade of sales, John Wyatt took a sabbatical to Alaska to work as a wilderness guide and commercial fisherman. Using the time and distance from his professional career, he was able to reflect on the sales mindset of the successful sales mentors and colleagues he had worked with, from real estate and investments to medical devices. Finding the common thread of a successful professional sales career, the notes he wrote became this book. The Alaska Pages makes a timeless philosophy immediately applicable to a successful sales mindset.

Achieve success in the dynamic world of digital marketing with this comprehensive and practical book.

Exceeding Expectations: Mastering Customer Experience (CX) in the Modern Marketplace In today's competitive business environment, simply satisfying your customers isn't enough. "Exceeding Expectations: Mastering Customer Experience in the Modern Marketplace" offers a transformative approach to customer experience (CX), guiding businesses through the process of not just meeting but surpassing customer expectations. This comprehensive guide dives deep into the art and science of CX, offering practical insights, strategic advice, and the latest innovations that are reshaping how businesses ...

Instead of striving to have it all, it’s time to have just what we want.

La vérité est que la majorité des patrons ne parviennent pas à inciter leurs employés à s'engager et à être productifs au travail. Et ils sont souvent frustrés par leur incapacité à inciter leur équipe à l'action.

Stai per fare il grande salto in una posizione dirigenziale e vuoi assicurarti che tutto vada secondo i piani fin dal primo momento? Oppure sei già in una posizione manageriale e vorresti perfezionare il tuo stile di leader? Cerchi un modo per tenere traccia della giungla delle strategie di gestione e scoprire quale si adatta meglio alla tua personalità? Allora prendi questa guida e imposta semplicemente la bussola della carriera su "successo"!

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

This book offers a comprehensive and practical insight into how companies can stand out in highly competitive markets through market segmentation and message personalization.

The world of communication is changing, becoming less human, and it will not end well. We are responsible for turning this around. We can be the difference the world secretly craves. We can be the cure the world is yet to realize is indispensable. We can, and we must, defeat the rise of the Modern Zombie horde. Join me and explore the human strategies, techniques, and adventures that will enable you to rise up, wield your metaphorical machete, become a communication zombie slayer, and achieve incredible success at work, at home, and beyond.

So connected, yet so desperately alone - this is the new way that we are all alone together in a technological cocoon that covers our real pain. Our true essence is hidden behind screens that we show to the world, bringing us out of a natural state of healthy balance. Speaking our inner truth becomes a huge hurdle to overcome the fear of being judged, criticized, and rejected.

If you are a professional, researcher, or student seeking to understand and implement marketing practices that promote sustainability and corporate social responsibility, this work is essential for you. With a didactic approach, this book offers valuable insights and practical examples on how to integrate sustainability into marketing strategies.

This first-ever inside look at Dillon and his life will fill a void in how we view the wild excesses of the Roaring Twenties, and how we understand the increasingly complex nexus between Wall Street and political power in our own time. The Baron of Wall Street is a vivid, novelistic account of Wall Street’s most formative years and its transformation through one dynamic and influential player in the financial world, highlighting his significant role in shaping US foreign policy today.

Experienced sales professionals and those new to the game agree: selling can be tough. And today, it’s as challenging as ever. In recent years, there’s been an explosion in new products and services. Prospects and customers are inundated with offers, pitches, and proposals, and changes in the economy have made buyers more sophisticated, cautious, and deliberate in their purchases.