Modern Business

“The Psychology of a Website” delivers a step-by-step blueprint for a complete makeover of your online presence. This book offers timeless techniques for turning underperforming websites into massive success stories for businesses, marketers, and entrepreneurs who need to get results now and don’t have the time to wait months to start selling on Google. Combining dozens of practical examples from some of the world’s most successful brands with the application of the fundamental principles of modern psychology and data science, the six-step WebsitePSY Formula covered in this book ...

This 21st Century thriller may be just up your street if you are already a fan of Patterson, Clancy or Larsson and like a storyline with more twists and turns than a sun bathing rattlesnake. For example, did greed ridden Atlanta billionaire Levi Goldman really understand that once he made a contract with the ‘Yegg’ man … he was committed? A secret vault nearly 200 feet below London’s Bryanston Street, built by the controversial wartime British Special Operations Executive to protect the names of its spies, is now the resting place for other priceless WWII memorabilia … billions of...

Persuasion is not an art, it is a science. Anyone can learn how to create massive influence if they understand how to apply the right psychological principles. The key comes from learning how to bypass people's mental firewall of resistance, and implant ideas in their subconscious mind for the greatest possible impact.

Struggling coming up with marketing ideas to compete against billion-dollar direct writers? We are in an era of dramatic change and disruption in the insurance-services industry. If you're plan is to have a Yellow Pages ad and just hope people call...good luck. Hope is not a system. This audiobook is packed full of creative ideas and systems for marketing. Enjoy!

This isn't your average restaurant business book. Burns fearlessly dives headfirst into the brutal truth of what's been holding restaurants back from greatness. No more sugar-coating or industry double-speak–it's time for a savage wake-up call!

Cybersecurity involves people, policy, and technology. Yet most books and academic programs cover only technology. Hence the implementation of cybersecurity as a people powered perpetual innovation and productivity engine is not done. People think they can buy cybersecurity as a product when in fact the discipline is the modern practice of digital business strategy. People also equate cybersecurity with information security or security alone. However, security is a state, while cybersecurity is a process.

Each of us has experienced, at least once in his life, the feeling of awakening, as if he had been dreaming a moment before, like when we stop being lost in thought and return with our attention turned outward. The reality is that we live in a state of unconsciousness, but we believe we are awake; we believe we are the ones making decisions, but the truth is something else. This audiobook represents a modern key to personal awakening, full of simple, personal, and practical advice, with the hope that it will help the listener to approach a higher state of consciousness.

Unlock the blueprint for success in the age of distractions. Think and Grow YOU is a modern twist on timeless success principles, designed for ambitious individuals navigating the fast-paced, tech-driven world of 2025. Whether you're trying to build wealth, find purpose, or create a lasting impact, this book will help you transform your mindset, habits, and actions into tools for achieving extraordinary results. Inside, you’ll discover: How to align your identity with your goals so success becomes effortless. Strategies to break free from procrastination and overcome modern distractions. ...

Martial arts business owners! In Martial Arts School Staff and Leadership Team Training, I'm revealing my entire system for recruiting, selecting, and training staff and leadership teams for martial arts school owners. Any style! Any system! Any school! You can easily adapt and use this system for training and developing your own staff and leadership team. And not only will you find out how to train them—you'll learn how to train them right so you keep your program quality high!

In The Innovative Seller: Keeping Pace In an AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box and creative answers for the problems and questions that salespeople face every day. Fun and motivational, the book walks you through effective strategies for dealing with common challenges, like LinkedIn prospecting, sales transparency, cold calling, and others.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in over 30 years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopaedia. So that's what this book is. An advice encyclopaedia. A mentor in a box. Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Have you ever had an intense conversation where the questions asked led to new discoveries you could not have imagined? That is the enlightening power of Samandy. The rich and, at times, emotionally-charged conversations inside may challenge you, even irritate you; but when they reveal the powerful message that lies beneath, it will leave you wanting more. If you have ever thrown your hands up and said, "What's the point? I'll never get what I want!", felt that chasing dreams is a waste of time, or felt cheated in life, then this fable may ring true for you as well.

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

We spend most of our waking lives at work - in occupations often chosen by our unthinking younger selves. And yet we rarely ask ourselves how we got there or what our occupations mean to us. Characteristically lucid, clever, and inventive, de Botton's "song for occupations" is a celebration and exploration of an aspect of life that is all too often ignored and a book that shines a revealing light on the essential meaning of work in our lives.

In this, his final work, finished only weeks before his passing, Peres offers a long-awaited examination of the crucial turning points in Israeli history through the prism of having been a decision maker and eyewitness. Told with the frankness of someone aware this would likely be his final statement, No Room for Small Dreams spans decades and events, but as much as it is about what happened, it is about why it happened.

An urgently needed guide for managing the anxiety and ambiguity in our daily lives, this book will help listeners thrive in challenging situations. Through this memorable story, you'll learn: how to embrace uncertainty in all parts of life; why no single response to uncertainty works for every situation; how various personality types typically respond differently to uncertainty; why it's crucial to resist responding negatively to uncertainty; and why it's important to take action, no matter how uncertain you feel.

This great short story was originally written nearly 100 years ago. It has been modernized but the message still holds true. It tells the story of a young soldier and the old businessman he impresses. The result is a great message about the outcome of determination and hard work.

Technology - at least in theory - is improving our productivity, efficiency, and communication. The one thing it's not doing is making us happier. We are experiencing historically high levels of depression and dissatisfaction. But it doesn't have to be that way. Technology can drive - not diminish - human happiness.

Best-selling author Simon Winchester writes a magnificent history of the pioneering engineers who developed precision machinery to allow us to see as far as the moon and as close as the Higgs boson. Precision is the key to everything. It is an integral, unchallenged and essential component of our modern social, mercantile, scientific, mechanical and intellectual landscapes. The items we value in our daily lives - a camera, a phone, a computer, a bicycle, a car, a dishwasher perhaps - all sport components that fit together with precision and operate with near perfection....

Ever wonder why we refer to three so often? The Big Three. “Third time’s a charm.” “Bad news comes in threes.” Threes represent curious patterns in many cultures. Sometimes those patterns of threes are obvious and tangible. Consider the modern traffic signal. Green, yellow and red lenses, each with a different meaning to motorists, bicyclists and pedestrians, fire in a predictable and never-changing order to signal proceed, slow down and stop when lighted in sequence. Sometimes those patterns are intangible. Such as three laws. Three rules of thumb. Three principles. Three classes...