Modern Business

In an era where the complexity and fluidity of modern organizations surpass traditional frameworks, "Leading Beyond the Modern: Metamodern Strategies for Contemporary Business" offers a groundbreaking approach to leadership. Rooted in post-postmodernism, also known as Metamodernism or Digimodernism, this book transcends the skepticism of postmodernism while embracing its valuable insights.

Game of the Gods is an insightful guidebook for mindful living in the modern world. Most of us were not raised to be Buddhist monks nor do we have the luxury of stepping away from our responsibilities and going to an ashram to study meditation and spirituality. This book teaches “the rest of us” how to move towards a more mindful and enlightened way of living despite our daily stresses and obligations. Today’s world can appear rather confusing, uncertain, and sometimes very scary.

Emotional energy is, in many ways, our most precious resource. Emotions are the fuel for absolutely everything we say, do, and create, and emotions are directly responsible for the degree of personal and professional success that we enjoy in life. Imagine what you would be able to accomplish by freeing up our most powerful resource - our emotions - and using them to our advantage!

Gandhi, a CEO? Absolutely—and an incomparable example for our uncertain times, when we need leaders we can trust and admire. Not only was he a moral and intensely spiritual man, but also a supremely practical manager and a powerful agent for change, able to nurture the rebirth of an entire nation. To achieve this goal, he mastered the elements of personal leadership and institutional management.

In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the "invisible touch". With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients.

Achieve success in the dynamic world of digital marketing with this comprehensive and practical book.

Retardefined is a self help book for troubled individuals trying to navigate modern life. It is a guide for the lost and forgotten youth of the past, present, and future generation, living in the 21st century. What may seem like nothing but just “first world problems” is uncovered to be something much more, that is tied to the negative effects of female influence, from the feminine imperative, that has defined our world today, exposing the reality of human nature.

Ever wonder what it's like to work remotely from a tropical island? How about taking a plane across the world to places you only saw in movies? Taking control of your personal day-to-day activities add up! And it starts with a simple, proven-step strategy that can can elevate your life into financial freedom beyond your wildest dreams!

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

What if I told you that there was a social media platform where you could drive consistent, passive traffic to your website without spending a DIME on advertising? And that your posts on this platform can generate potential leads for YEARS to come, rather than just disappearing immediately in a news feed? You would probably think I was crazy! But Pinterest does all of these things, and many marketers aren’t even aware of the amazing benefits of using Pinterest to promote their website, product, or service.

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Innovation leads to change, sometimes subtle and sometimes drastic, but always impactful to the organization, its leaders, its followers, and its partners. The business landscape is always facing new challenges and responding to innovative ideas. The internet age has now given rise to the age of artificial intelligence which is forcing all businesses to rethink their strategies and to redesign their business models. This trigger may be new, but the process of change has been constant for decades or even centuries. Inspiration and insight for dealing with these challenges can be found in ...

Instead of striving to have it all, it’s time to have just what we want.

The Forecaster Method is the proven system to accurately evaluate, forecast, and scale your digital marketing. Learn the secret method used by digital masterminds to market (and grow) multi-million dollar businesses without wasting a penny. With The Forecaster Method, you'll be able to cut your marketing budget, while simultaneously improving results and reinvesting in the areas that matter.

Marketing leaders are suffocating under the weight of more data, more choices, and more to-dos. And there’s no technology or tool that will save us. The good news? We can save ourselves. The Monster That Ate Marketing details the principles, practices, and mindset that marketing leaders can use to bring focus and fun back to their work. Based on lessons learned over decades as a start-up founder and marketing consultant, Jeff Reynolds provides practical ways of thinking about—and designing—a high-impact, modern marketing department.

Entdecken Sie, wie Sie die Macht der Influencer mit diesem umfassenden und aktualisierten Leitfaden beherrschen können. Ideal für Fachleute, Unternehmen und Marketingbegeisterte bietet er wertvolle Einblicke, um Ihre Strategien zu optimieren. Erkunden Sie von den Grundlagen bis zu praktischen Strategien zur Identifizierung, Ansprache und Zusammenarbeit mit relevanten Influencern. Hervorzuheben sind eingehende Analysen der Rolle von Influencern beim Markenaufbau und der Publikumsbindung.

This book will teach you how to relearn how to focus your attention and re-evaluate how to use your mental energy both wisely and effectively; how to turn off distractions, and even say no to communications sometimes; how to prioritize and develop the mental acuity to follow through on goals. All of these things can be easily done if we simply relearn the skill of powerful focus!

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.

Unlock the secrets to mastering modern marketing with Strategic Influence. Dive into a practical exploration of the latest strategies that are transforming the business landscape. From the digital frontier to the analytics powerhouse, this book guides you through essential skills needed to captivate audiences and build lasting brand loyalty.

Health and wellness entrepreneur Peter Darrow thought he had life all figured out. A native of the posh and privileged Upper East Side, the young millennial lived large, attending elite schools, throwing lavish birthday parties, and spending summers in the Hamptons. Then one day, his seemingly perfect, polished life came crashing down. Over the course of three hellish years, his father died, he inherited and burned through a shit-ton of money, his girlfriend dumped him, and his first business floundered.