Neuroscience Brain

Sex, shopping, eating, social media, drugs and gambling are just some of the things that can trigger a release of dopamine, a neurotransmitter in the brain that is involved in the brain's reward system. The overindulgence of certain pursuits can disrupt the level of dopamine in our brain, which can steer us towards habits that do not align with our core values. Fortunately, The Dopamine Brain offers a clear and practical way to help people find balance and harmony in their lives.

In Idiot Brain, Dr. Dean Burnett celebrates blind spots, blackouts, insomnia, and all the other downright laughable things our minds do to us while also exposing the many mistakes we've made in our quest to understand how our brains actually work. This is the best kind of popular science - lucid, funny, and whip smart - from a debut author who will be tickling funny bones and firing neurons for a long time to come.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Aphasia is a language disorder often brought on after a stroke that causes a loss of ability to understand or express speech. There are a number of different types of Aphasia, including Broca's and Wernicke's. In this book, you will find explanations for these types of aphasia, among others. It will also tell you who is at risk for aphasia. Learn about the various medications and treatments, both medical and natural.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.

Eric R. Kandel, the winner of the Nobel Prize in Physiology or Medicine, is one of the pioneers of modern brain science. His work continues to shape our understanding of how learning and memory work and to break down age-old barriers between the sciences and the arts. In his seminal new audiobook, The Disordered Mind, Kandel draws on a lifetime of pathbreaking research and the work of many other leading neuroscientists to take us on an unusual tour of the brain. He confronts one of the most difficult questions we face: How does our mind, our individual sense of self, emerge from the physical matter of the brain?

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

Es posible cambiar, en cualquier momento de la vida, nuestras ideas más arraigadas, nuestra forma de pensar y también nuestra experiencia emocional. Para lograrlo es suficiente una herramienta sencilla y extremadamente efectiva en la transformación de nuestro cerebro: el buen uso de la conversación.

"Brain Science For The Soul - Time To Update Your Leadership Playbook" is a transformative guide that intertwines the principles of neuroscience, cognitive psychology, and leadership. Authored by Adriana Vela, a renowned thought leader in transformational human performance, this book masterfully blends scientific insight and what it means to the soul - a crucial tool for current and future leaders navigating the complexities of modern organizational environments.Traditional leadership models are becoming obsolete in a rapidly evolving world characterized by volatility, uncertainty, ...

In the mid-20th century, Michael S. Gazzaniga made one of the great discoveries in the history of neuroscience: split-brain theory, the notion that the right and left hemispheres of the brain can act independently from each other and have different strengths.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

El autor explora el uso de herramientas espirituales como la meditación, la respiración consciente, la compasión, el perdón y la gratitud, y demuestra, con fundamentos científicos, cómo estas prácticas impactan el cerebro y mejoran nuestro bienestar.

Two New York Times best-selling authors unveil new research showing what meditation can really do for the brain. In the last 20 years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. Unveiling here the kind of cutting-edge research that has made them giants in their fields, Daniel Goleman and Richard J Davidson show us the truth about what meditation can really do for us.

Maybe you’ve struggled for years with anxiety, depression, ADHD, migraines, PTSD, obsessive thinking, sleep issues or other unwanted conditions. You’ve tried medication, psychotherapy, breathing techniques, yoga, exercise or dietary changes—with no permanent relief. Neurofeedback is an emerging technology that’s helped thousands of people feel better—without medication. It allows you to gently nudge your brain along through training until it learns to operate in a healthier manner.

The electrical activity of your brain oscillates, fluctuating up and down like waves in the sea. Where do these oscillations comes from and what do they mean? This book explores the cutting-edge neuroscientific research showing that these brain rhythms affect how you see, hear, and understand the world around you, and how you move your fingers, eyes, and vocal chords to interact with the world. It is explained by a neuroscientist, and intended for a non-scientific audience.

Daniel J. Levitin's astounding debut best seller, This Is Your Brain on Music, enthralled and delighted audiences as it transformed our understanding of how music gets in our heads and stays there. Now in his second New York Times best seller, his genius for combining science and art reveals how music shaped humanity across cultures and throughout history.

Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international best seller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. The cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.