Neuroscience Brain

Conocer el cerebro, la forma en que se va construyendo y cómo funciona es una de las vías principales para poder cambiarlo, en nosotros mismos y también para ayudar a nuestros hijos y estudiantes. El cerebro es el órgano del pensamiento, donde se gestionan todos nuestros comportamientos. Nos permite adquirir conocimientos y experiencias nuevas y dotarlas de significado, especialmente emocional, que van modificando cómo percibimos y nos relacionamos con el entorno y con nosotros mismo.

For neuroscientist Dr. Rachel Barr, understanding our brains is not just a profession but an immensely personal endeavour. Having witnessed her own mother’s struggles with mental ill-health, Rachel embarked on studies that would help her understand and share the simple steps that we can all take to better our own mental well-being. In stark contrast to the relentless effort and productivity of the multi-step optimization movement, Rachel offers a refreshing alternative.

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

Narrated by the author, Diane Wilson shares her journey through random and sometimes humorous events of having an invisible illness, how her brain kept this injury even from herself, the loss of focus and sense of self, an obsession with day trading retirement funds, and the alternative therapies that helped heal her brain—a retreat with Thich Nhat Hanh, acupuncture, learning to sing, and, most centrally, neurofeedback.

The groundbreaking Dual-Brain Psychology theory revolutionizes our understanding of anxiety, depression, addiction, and PTSD. Based on over 30 years of research, this innovative approach reveals how childhood trauma affects brain hemispheres differently. Dr. Schiffer’s pioneering treatments, including infrared light therapy, have already transformed countless lives.

Have you ever wondered what separates geniuses from the rest of us? Is it their DNA, upbringing, or something else entirely? In this groundbreaking book, we delve deep into the mysterious world of genius and reveal the secrets behind their extraordinary minds. The Genius Code uncovers the patterns and habits of those who have achieved greatness. From Albert Einstein to Steve Jobs, we examine the traits that set them apart and reveal how you too can tap into your own genius potential. Discover the power of curiosity, persistence, and focus, and learn how to cultivate these qualities in your ...

This title consists of 3 separate titles, namely: Title 1 - Synesthesia (Learn what causes this condition, how to notice signs, as well as how to verify whether you have it or not.), title 2 - The Placebo Effect (what is it and does it truly work? What are its health advantages, its medical benefits?), and title 3 - NLP training, Narcolepsy, Acupuncture, and Alzheimer’s (learn now how to improve your health and help those people in your life that are suffering from Alzheimer’s and narcolepsy).

Everyone experiences trauma. Whether a specific harrowing event or a series of stressful moments that culminate over time, trauma can echo and etch itself into our brain as we remember it again and again throughout our lives. In Everyday Trauma, neuroscientist Dr. Tracey Shors examines trauma with a focus on its pervasive nature - how it can happen at any time, through big or small events, and how it often reappears in the form of encoded memory.

In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works.

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

The Newest Research in Neuroscience, Nutrition, and Psychology for Peak Intelligence and Radiant Brain Function “Learn how to feel good at every level by reading this book!” - Dave Asprey, founder of Bulletproof and NY Times bestselling author This book was first released in 2020 under a different title and now has this new title of Radiant Brain Health. It’s a more dangerous environment for the brain than ever before. A neurotoxic “perfect storm” that assaults the brain and self on all levels – physically, emotionally, mentally, and spiritually. No one escapes the weakening ...

The Well-Tuned Brain is a call to action. Swept along by the cascading advances of today's technology, most of us take for granted that progress brings improvement. Despite spectacular material advance, however, the evidence grows that we are failing to create a sustainable future for humanity. We are out of tune with the planet that nurtures us.

In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic and molecular processes taking place in the brain. He explains why youth is such a sensitive period, during which brain plasticity is maximal, but also assures us that our abilities continue into adulthood, and that we can enhance our learning and memory at any age.

Welcome to the new old age! There has never been a better time, in all of history, to grow old. But will your brain age as well as the rest of you? In her fourth engaging book about the brain, Judith Horstman presents a realistic and encouraging overview of the well-aged brain, a sobering look at what can go wrong, and the latest in what neuroscience is finding might help you - and your brain - stay healthy longer.

Questioning, skepticism, reasoning...all these things have one thing in common: They are the traits of a true critical thinker, someone who doesn't just accept something because everyone else is screaming the same claims. You're going to learn more about some of the following things: Inductive and deductive thinking, skeptical reasoning, rationalism and what it entails, how to make better decisions with logic and numbers, and so much more!

Relentless fear, chest pain, heart palpitations, and shortness of breath, among other things, are signs you’re having an anxiety or panic attack. Both may feel similar; this is because they share a lot of emotional and physical symptoms. However, an anxiety attack is a different condition from a panic attack. Anxiety can build gradually and is usually linked to an event, situation, or experience that’s perceived as threatening or stressful. Panic attacks, however, often occur out of the blue, and aren’t always cued by stressors.

El estudio de la anatomía y el funcionamiento del sistema nervioso y el cerebro se conoce como neurociencia. Para mapear el cerebro de manera mecánica, los neurocientíficos recurren a la biología celular y molecular, la anatomía y la fisiología, el comportamiento y la cognición humanos, y otros campos. Cada neurona, o célula cerebral, en un ser humano adulto tiene aproximadamente 100 mil millones de conexiones con otras neuronas. Todo aprendizaje se basa en la capacidad del cerebro para construir nuevos circuitos y conexiones neuronales, o neuroplasticidad.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

Women are far more likely than men to suffer from anxiety, depression, migraines, brain injuries, strokes and Alzheimer's disease. But, until recently, scientific research has focused on 'bikini medicine,' assuming that women are essentially men with different reproductive organs. The XX Brain presents groundbreaking research showing that women's brains age distinctly from men's, due mostly to the decline of a key brain-protective hormone: estrogen.