Neuroscience Brain

Whether you're a student of psychology or you're just interested in the workings of the brain, Mini Psychology offers a window onto the fascinating mysteries of the human psyche, covering everything from how our memories are formed to why some people are so resistant to change. Focusing on the curious stories behind the abstract theories, it explains the major ideas and names you need to know - and invites you to shine a light on your own inner life.

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Where do our thoughts come from? How do we make choices and trust our judgments? What is the role of the unconscious? Can we manipulate our dreams? In this mind-bending international best seller, award-winning neuroscientist Mariano Sigman explores the complex answers to these and many other age-old questions. The cutting-edge research presented in The Secret Life of the Mind revolutionizes how we understand the role that neuroscience plays in our lives.

What happens to our brain at night? Are we really fully asleep? And if so, how is it that some individuals end up doing what they do? Or can it be the case that perhaps the brain never fully goes to sleep and that in some individuals there is a disconnect between the sleeping part of their brain and the active part of their brain so that the two become confused? Does this happen to all of us in varying degrees, and can the reverse be the case, too - so that some individuals are actually asleep during the day while appearing to be awake?!

In the United States alone, one in five adults experiences chronic pain. For too long, when a doctor couldn’t find the source of frequent pain, the patient was dismissively told “it’s all in your head.” Today, we know that our somatic responses to trauma, anxiety, and depression create real suffering, and that physical pain can lead to trauma, anxiety, and depression. Dr. Daniel Amen calls this “the doom loop”—the dance between physical and emotional pain. These doom loops interfere with our ability to live our lives. But we can shift the doom loop into a healing loop.

In this groundbreaking new book, leading expert Professor James Goodwin explains how simple strategies concerning exercise, diet, social life, and sleep can transform your brain health paradigm, and shows how you can keep your brain youthful and stay sharp across your life. Combining the latest scientific research with insightful storytelling and practical advice, Supercharge Your Brain reveals everything you need to know about how your brain functions and what you can do to keep it in peak condition.

Recovering from a brain injury can be a challenging and prolonged process. Learn how to maximize your recovery from the effects of brain injuries with the guidance of Sandeep Vaishnavi, MD, PhD, and Vani Rao, MBBS, MD, two leading medical experts with extensive experience helping patients recover from concussion and other brain injuries. Healing the Traumatized Brain explains how the brain works, how injuries affect the brain, and how to use your brain's own power to recover.

Relentless fear, chest pain, heart palpitations, and shortness of breath, among other things, are signs you’re having an anxiety or panic attack. Both may feel similar - this is because they share a lot of emotional and physical symptoms. However, an anxiety attack is a different condition from a panic attack. Anxiety can build gradually and is usually linked to an event, situation, or experience that’s perceived as threatening or stressful. Panic attacks, however, often occur out of the blue, and aren’t always cued by stressors.

You don't have to be a scientist to make your brain work for you. Happy Brain, Happy Life is all about how to fine tune your brain to the finest condition possible. We start with what makes a happy and healthy brain, and then we go into how to get there. Once we get there, we talk about the specific actions and behaviors we can use in our daily lives to ensure that you are set for health, wealth, and love.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

This book will guide you as you come to learn about synesthesia, neurology, hypnotherapy, and the subconscious mind.

Welcome to the new old age! There has never been a better time, in all of history, to grow old. But will your brain age as well as the rest of you? In her fourth engaging book about the brain, Judith Horstman presents a realistic and encouraging overview of the well-aged brain, a sobering look at what can go wrong, and the latest in what neuroscience is finding might help you - and your brain - stay healthy longer.

The Well-Tuned Brain is a call to action. Swept along by the cascading advances of today's technology, most of us take for granted that progress brings improvement. Despite spectacular material advance, however, the evidence grows that we are failing to create a sustainable future for humanity. We are out of tune with the planet that nurtures us.

In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic and molecular processes taking place in the brain. He explains why youth is such a sensitive period, during which brain plasticity is maximal, but also assures us that our abilities continue into adulthood, and that we can enhance our learning and memory at any age.

This fascinating and highly accessible book presents fantastic but totally feasible projections of what your brain may be capable of in the near future. It shows how scientific breakthroughs and amazing research are turning science fiction into science fact. In this brave new book, you'll explore.

Conocer el cerebro, la forma en que se va construyendo y cómo funciona es una de las vías principales para poder cambiarlo, en nosotros mismos y también para ayudar a nuestros hijos y estudiantes. El cerebro es el órgano del pensamiento, donde se gestionan todos nuestros comportamientos. Nos permite adquirir conocimientos y experiencias nuevas y dotarlas de significado, especialmente emocional, que van modificando cómo percibimos y nos relacionamos con el entorno y con nosotros mismo.

El estudio de la anatomía y el funcionamiento del sistema nervioso y el cerebro se conoce como neurociencia. Para mapear el cerebro de manera mecánica, los neurocientíficos recurren a la biología celular y molecular, la anatomía y la fisiología, el comportamiento y la cognición humanos, y otros campos. Cada neurona, o célula cerebral, en un ser humano adulto tiene aproximadamente 100 mil millones de conexiones con otras neuronas. Todo aprendizaje se basa en la capacidad del cerebro para construir nuevos circuitos y conexiones neuronales, o neuroplasticidad.