Neuroscience Brain

A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter - and how technology can use them to read your mind.

Science confirms the distinction between the biological brain and the conscious mind. Each day, a game of mind versus matter plays out on a field defined by the problems we must solve. Most are routine, and don't demand a more mindful approach. It's when we're faced with more difficult challenges that our thinking becomes vulnerable to brain patterns that can lead us astray.

Conocer el cerebro, la forma en que se va construyendo y cómo funciona es una de las vías principales para poder cambiarlo, en nosotros mismos y también para ayudar a nuestros hijos y estudiantes. El cerebro es el órgano del pensamiento, donde se gestionan todos nuestros comportamientos. Nos permite adquirir conocimientos y experiencias nuevas y dotarlas de significado, especialmente emocional, que van modificando cómo percibimos y nos relacionamos con el entorno y con nosotros mismo.

For neuroscientist Dr. Rachel Barr, understanding our brains is not just a profession but an immensely personal endeavour. Having witnessed her own mother’s struggles with mental ill-health, Rachel embarked on studies that would help her understand and share the simple steps that we can all take to better our own mental well-being. In stark contrast to the relentless effort and productivity of the multi-step optimization movement, Rachel offers a refreshing alternative.

Alva Noë is one of a new breed - part philosopher, part cognitive scientist, part neuroscientist - who are radically altering the study of consciousness by asking difficult questions and pointing out obvious flaws in the current science. In Out of Our Heads, he restates and reexamines the problem of consciousness, and then proposes a startling solution: Do away with the 200-year-old paradigm that places consciousness within the confines of the brain.

ReCreativity is an inspirational guidebook for you to go down the less travelled paths in the creative process – whether you choose to take a two day trip into nature or just a journey for ideas hunting in your imagination, ReCreativity lays out six simple steps to take for finding insights and ideas and return with a renewed creative mind. The book is for marketing- and advertising professionals, creatives, designers, artists, educators and others, who in the modern day fast paced digital day and age are looking to find back to the original analogue ways to revitalize their brains ...

Most institutions unknowingly train employees, or teach students using an outdated approach that relies on a punishment-reward system that doesn’t work. (Hint: You’re probably using it right now). This faulty approach squanders of potential, creates negative feedback loops, and leaves many with the false assumption that they aren’t “smart”. The good news? We don’t have to make that mistake anymore. Scientists have found that people are chemically and structurally hardwired to enjoy learning. It’s in our DNA.

Narrated by the author, Diane Wilson shares her journey through random and sometimes humorous events of having an invisible illness, how her brain kept this injury even from herself, the loss of focus and sense of self, an obsession with day trading retirement funds, and the alternative therapies that helped heal her brain—a retreat with Thich Nhat Hanh, acupuncture, learning to sing, and, most centrally, neurofeedback.

The groundbreaking Dual-Brain Psychology theory revolutionizes our understanding of anxiety, depression, addiction, and PTSD. Based on over 30 years of research, this innovative approach reveals how childhood trauma affects brain hemispheres differently. Dr. Schiffer’s pioneering treatments, including infrared light therapy, have already transformed countless lives.

Have you ever wondered what separates geniuses from the rest of us? Is it their DNA, upbringing, or something else entirely? In this groundbreaking book, we delve deep into the mysterious world of genius and reveal the secrets behind their extraordinary minds. The Genius Code uncovers the patterns and habits of those who have achieved greatness. From Albert Einstein to Steve Jobs, we examine the traits that set them apart and reveal how you too can tap into your own genius potential. Discover the power of curiosity, persistence, and focus, and learn how to cultivate these qualities in your ...

This title consists of 3 separate titles, namely: Title 1 - Synesthesia (Learn what causes this condition, how to notice signs, as well as how to verify whether you have it or not.), title 2 - The Placebo Effect (what is it and does it truly work? What are its health advantages, its medical benefits?), and title 3 - NLP training, Narcolepsy, Acupuncture, and Alzheimer’s (learn now how to improve your health and help those people in your life that are suffering from Alzheimer’s and narcolepsy).

In the United States alone, one in five adults experiences chronic pain. For too long, when a doctor couldn’t find the source of frequent pain, the patient was dismissively told “it’s all in your head.” Today, we know that our somatic responses to trauma, anxiety, and depression create real suffering, and that physical pain can lead to trauma, anxiety, and depression. Dr. Daniel Amen calls this “the doom loop”—the dance between physical and emotional pain. These doom loops interfere with our ability to live our lives. But we can shift the doom loop into a healing loop.

In Do Zombies Dream of Undead Sheep?, neuroscientists and zombie enthusiasts Timothy Verstynen and Bradley Voytek apply their neuro-know-how to dissect the puzzle of what has happened to the zombie brain to make the undead act differently than their human prey. Combining tongue-in-cheek analysis with modern neuroscientific principles, Verstynen and Voytek show how zombism can be understood in terms of current knowledge regarding how the brain works.

Discover the hidden forces that drive consumer behavior and learn how to harness them to elevate your marketing strategy. Unlock the Secrets of the Consumer Mind: Understand how memory, emotion, and repetition influence purchasing decisions. Explore real-world case studies from leading brands like Nike, Coca-Cola, and Dove. Learn how to create marketing campaigns that resonate on a subconscious level. Why This Book Is Essential for Marketers: Written by a seasoned marketing professional with experience leading campaigns for top beverage companies, this book provides actionable insights ...

The Well-Tuned Brain is a call to action. Swept along by the cascading advances of today's technology, most of us take for granted that progress brings improvement. Despite spectacular material advance, however, the evidence grows that we are failing to create a sustainable future for humanity. We are out of tune with the planet that nurtures us.

Welcome to the new old age! There has never been a better time, in all of history, to grow old. But will your brain age as well as the rest of you? In her fourth engaging book about the brain, Judith Horstman presents a realistic and encouraging overview of the well-aged brain, a sobering look at what can go wrong, and the latest in what neuroscience is finding might help you - and your brain - stay healthy longer.

What makes you the way you are - and what makes each of us different from everyone else? In Innate, leading neuroscientist and popular science blogger Kevin Mitchell traces human diversity and individual differences to their deepest level: in the wiring of our brains.

Relentless fear, chest pain, heart palpitations, and shortness of breath, among other things, are signs you’re having an anxiety or panic attack. Both may feel similar; this is because they share a lot of emotional and physical symptoms. However, an anxiety attack is a different condition from a panic attack. Anxiety can build gradually and is usually linked to an event, situation, or experience that’s perceived as threatening or stressful. Panic attacks, however, often occur out of the blue, and aren’t always cued by stressors.

El estudio de la anatomía y el funcionamiento del sistema nervioso y el cerebro se conoce como neurociencia. Para mapear el cerebro de manera mecánica, los neurocientíficos recurren a la biología celular y molecular, la anatomía y la fisiología, el comportamiento y la cognición humanos, y otros campos. Cada neurona, o célula cerebral, en un ser humano adulto tiene aproximadamente 100 mil millones de conexiones con otras neuronas. Todo aprendizaje se basa en la capacidad del cerebro para construir nuevos circuitos y conexiones neuronales, o neuroplasticidad.

Lauren Marks was 27 when an aneurysm ruptured in her brain and left her fighting for her life. She woke up in a hospital soon after with serious deficiencies to her reading, speaking, and writing abilities, and an unfamiliar diagnosis: aphasia. This would be shocking news for anyone, but Lauren was a voracious reader, an actress, director, dramaturg, and pursuing her PhD. At any other period of her life, this diagnosis would have been a devastating blow. But she woke up...different.