Neuroscience Parenting

A peak-performance expert maps out a revolutionary new practice - hedonic engineering - that combines the best of neuroscience and optimal psychology. It’s an intensive program of breathing, movement, and sexuality that mends trauma, heightens inspiration, and tightens connections - helping us wake up, grow up, and show up for a world that needs us all.

It all starts with your brain: How you think, how you feel, how you interact with others, and how well you succeed in realizing your goals and dreams. When your brain works right, so do you. When it’s out of balance, you feel frustrated, or worse. Yet amid all the advice that bombards us daily about how to keep the rest of our body strong and healthy, we hear very little about how to keep the most complex and magnificent organ of all - the human brain - in top working order.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

In The Science of Social Intelligence, you'll have over 30 studies, new and old, broken down in a way that answers the question, "How can I use this science in my everyday life?" Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person's anecdotal advice of what works.

It's the hidden epidemic of small moments of anxiety that infiltrate both our work and personal lives. Because each individual microstress is so small, it doesn't trigger the normal stress response in our brains to help us deal with it. Instead, the microstress just embeds in our minds, accumulating along with scores of other microstresses, day-to-day and week-to-week. The long-term effect is devastating: microstress invisibly weighs us down, damages our health, and contributes to a decline in our overall well-being. The good news is that once you learn about microstress, you can fight back.

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Empathy is undergoing a new evolution. In a global and interconnected culture, we can no longer afford to identify only with people who seem to be a part of our “tribe.” As Dr. Helen Riess has learned, our capacity for empathy is not just an innate trait - it is also a skill that we can learn and expand. With The Empathy Effect, Dr. Riess presents a definitive resource on empathy: the science behind how it works, new research on how empathy develops from birth to adulthood, and tools for building your capacity to create authentic emotional connection with others.

Discover the original, instinctive, nonreligious form of meditation that has been lost to the world. Richard L. Haight, award-winning author of The Unbound Soul and master of four samurai arts, shares the best-kept secret in self-improvement, cognitive development, and stress relief, which he calls the "warrior's meditation".

Your rise in life is directly connected to doing things that you hate. It's the necessary evil in life. Skills are easy to learn. But the ability to get things done, no matter how you feel and no matter the circumstances? Now that's a personality trait that can take you anywhere you want to go. The goals that you want to achieve in life—they are all possible through discomfort.

La neurociencia y la psicología nos explican que, en la fase inicial del amor, nuestro cerebro se inunda de dopamina, llevándonos a una euforia similar a la de una droga. Sin embargo, diversos estudios demuestran que esta «fiebre romántica» es tan adictiva como efímera. Pero ese amor pasional puede transformarse, podemos encontrar esa «persona milagro» con quien compartir la vida de manera significativa y profunda, pero eso requiere de un enfoque consciente y renovado.

You can learn to play music, no matter what you've been told about your musical talent or aptitude. With the right instruction and methods, learning to play music can be an endless source of joy and fulfillment. And learning to play music isn't just fun, it's also the ideal brain fitness activity. Dr. Turknett, a neurologist, self-taught multi-instrumentalist, and the founder of Brainjo and the Brainjo Method of instruction, distills the principles of learning to play music down into a set of universal "laws" that can be applied to any instrument.

In Mind in Motion, psychologist Barbara Tversky shows that spatial cognition isn't just a peripheral aspect of thought, but its very foundation, enabling us to draw meaning from our bodies and their actions in the world. Our actions in real space get turned into mental actions on thought, often spouting spontaneously from our bodies as gestures. Spatial thinking underlies creating and using maps, assembling furniture, devising football strategies, designing airports, understanding the flow of people, traffic, water, and ideas.

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

The unabridged, downloadable audiobook edition of Moonwalking with Einstein: The Art and Science of Remembering Everything, Joshua Foer's part-memoir, part-guide on mastering your memory. Read by Mike Chamberlain. On average, people squander forty days annually trying to remember things they’ve forgotten. Joshua Foer used to be one of those people. But after a year of training, he found himself in the finals of the U.S.

Unbreakable Mind will help you understand your thoughts, organize them, and attach the appropriate action to them. Mental clarity equals peace and control of your mind. The goal of this book is simple: You'll actually have something real that works if you just follow the instructions along with an understanding of the mind in a way that just makes everything so simple to comprehend and apply!

As the personal development expert Brian Tracy says, you have two choices in life: you can either work on your own goals, or you can work for someone else and help them achieve their goals. Did you know that only a small percentage of the population has clearly written goals that they work on every day? These are the people who end up achieving the most in life. You've probably reached the point where you realize that setting goals might be beneficial and I'm here to tell you that you're entirely right.

In Sleepyhead, science writer Henry Nicholls uses his own experience with chronic narcolepsy as a gateway to better understanding the cryptic, curious, and relatively uncharted world of sleep disorders. Charming, eye-opening, and deeply humanizing, Sleepyhead will help us all uncover the secrets of a good night's sleep.

Understanding how our brains and bodies actually work is a powerful tool in mitigating the anxiety generated by unpleasant physical and emotional symptoms that we all may experience from time to time. Here, Robert Scaer unravels the complexities of the brain-body connection, equipping all those who are in distress with a plausible explanation for how they feel.

Ever wondered why your partner needs constant reassurance… or why they seem to have such demanding needs? Maybe it's your own mind you want to get under the hood of… Why is it that you need reassurance in love, no matter how much you tell yourself you shouldn’t? The patterns we see recurring in our relationships are formed early on, and many of us move through life without ever figuring out where they come from…But if you’re doing this, you’re doing yourself a disservice. Personal growth and fulfillment is only possible when you understand who you are and why you act how you do.

We all know how to nudge our brains to perform better. A strong cup of coffee helps us get through a dull meeting, and a brisk walk helps us think more clearly. But what if some nudges could optimise how we focus, create and process information even more effectively, to take mental performance to new heights?