New Business

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era.

Overwhelming new evidence that UFOs are real... This uncensored best seller smashes through the barrier of official silence, asking the difficult questions, like: What was the mysterious solid object that struck a jetliner in flight over India? Has modern science already communicated with intelligent beings from outer space? Why have UFOs undergone drastic design changes in the past 60 years? What was the thing - tracked by radar - that followed a NASA missile in 1961? Listen for more....

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

INTRODUCTION: MY EXPERIENCE WITH GOOGLE WORKSPACE APPS DISCOVER AND KNOW ALL YOU COULD DO WITH GOOGLE FOR SELF AND BUSINESS DEVELOPMENT AND ADVANCEMENT….. Yes! And truly, it has been said by the late legend, Dr. Myles Muroe that, “The abuse of thing or system is inevitable if the purpose is not known.” And no doubts, one word and technology term that has been under utilized and missed used is, GOOGLE. Google as a technological platform and system, to me, needed to be the first thing all secondary and university students needed to study and mastered for a smooth ride to academics and ...

This powerful bundle includes three beginner-friendly guides to launching profitable local and product-based businesses with low startup costs and high earning potential. Whether you're interested in building a hands-on cleaning service, flipping custom apparel, or earning passive vending machine income, this audiobook gives you the tools and strategies to get started fast.

Whether you want to start eating healthy, switch careers, or improve a relationship, Brett Blumenthal's A Whole New You will inspire you to take control of your life and to live at your very best. Drawing on her own experience with personal reinvention, her professional work as a change-management consultant, and her studies in the fields of psychology and human behavior, Blumenthal breaks down how to successfully reinvent your life in six steps. Each stage is comprehensively explained, with action items, tools, and resources to enable you to follow through and effect change in your life.

What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture markets? What if you could tap the creative genius driving Silicon Valley's success stories? The truth is you can! Analytical thinkers, numbers people, non-artists - everyone can generate imaginative ideas. All it takes is letting go of the "I'm not creative" mindset and employing a proven process.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. In The Innovation Blind Spot, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked.

Larry has been a landscaper for years, working at a small lawn care company. He becomes disgruntled with his boss and decides to start his own business when his wife gets pregnant. After an unexpected car accident, Larry faces the reality that he owns a job instead of a business. Join Larry as he experiences employee troubles, unhappy clients, and ultimately realizes the dream of owning a small business.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

The fact is, over 90 percent of all new start-ups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top. In Surviving a Startup, Hoffman brings listeners on a wild ride, sharing with them the tumultuous journey of launching a venture-funded start-up and revealing what it takes to make it.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Landscaping is a business that anyone can thrive in if they have the passion and determination to get into it. Once the ice starts thawing and spring begins, many individuals and families find that their gardens and lawns need tending, trimming, and care. Outdoor seasons are the time when landscaping businesses boom. If you have been considering starting a landscaping business, but a lack of proper preparation has held you back, it's time to move. Your landscaping business is just a few steps away. In this guide, we will be walking you through everything you need to know before, during, and...

Becoming an effective leader who lifts your organization to new heights may seem challenging, but it doesn’t need to be complicated. Strong leadership is rooted in basic principles. Although the specific nature of the organizations you may work for throughout your career will vary on a case-by-case basis, the essential steps you must take to lead with skill will remain constant. The Blueprint explains what those steps are. More importantly, it demonstrates how we can take them in our own careers and lives.

The NYU Stern School of Business is one of the top business schools in the world thanks to the leading academics, researchers, and provocative thinkers who call it home. In Regulating Wall Street: The New Architecture of Global Finance, an impressive group of the Stern school's top authorities on finance combine their expertise in capital markets, risk management, banking, and derivatives to assess the strengths and weaknesses of new regulations in response to the recent global financial crisis.

Luxury fashion mogul and social activist Rebecca Minkoff built a fashion empire through hard work and a relentless drive to live her dream. It wasn’t easy and took tremendous resolve to remain hungry and persevere. By never giving up, she has created a space for herself on the shelves of luxury department stores across the world.

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

"Virtual Reality Will Change The World!" -Palmer Luckey I have been following up trends on emerging technologies, and their impacts on how we live and do business. One of the new technologies that have caught my attention and that of my kids is IMMERSIVE EXPERIENCE. Palmer Luckey, the founder of Oculus, was once quoted for saying that "Virtual Reality will change the world." While we have seen glimpses of this notion over the years, I strongly believe that the situation created by the Coronavirus Pandemic may be the match that finally ignites the fire. I remember my kids asking constant ...