New Career

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

Do you dream of being your own boss? You can start a small business, or you can acquire one already underway. After going through this program, you will understand the particular risks and benefits of each method. We will explore what it really means to be successful in your own business beyond the surface-level statistics. You will learn how businesses are valued and how to use tools like debt to acquire one or buy the stuff you need to do a startup. Most importantly, we’ll explore the real risks of small business and manage those risks.

Dreaming of starting your own alterations and tailoring business, but unsure where to begin? 'Stitching Success' is your comprehensive guide to turning your passion for sewing and crafting clothes into a thriving enterprise. This book addresses the common challenges faced by aspiring tailors and provides step-by-step instructions to help you overcome them confidently. Learn from seasoned professionals as they share insider tips on navigating the world of garment alterations, building a loyal client base, and excelling in customer satisfaction.

Are you eager to start your own business and enjoy working outdoors? How to Start a Pressure Washing Business is the ultimate guide for aspiring entrepreneurs looking to enter the profitable world of pressure washing services.

Dreaming of spreading holiday cheer and earning money doing it? 'How to Start a Home-Based Christmas Light Installation Business' is your go-to guide. Whether you're an entrepreneur looking for a lucrative seasonal business or someone passionate about holiday decorations, this book covers you from the initial conception to scaling your operations. Learn how to set up a professional home base, market your business, manage clients, and create stunning displays that delight your customers.

Sometimes the future needs a little help from the past... They fell in love at Christmas. Time to take the next step. Eliza Jones and Tom Piper are destined to be together. Last year, thanks to fate, a snowed in train, and a little Christmas magic, they fell in love. A year has passed, long enough for their love and their careers to grow. Unfortunately, Pine Ridge is still no closer to LA than it was last year. Tom's tree farm in Pine Ridge isn't portable. Not to mention, he's getting used to being mayor, and has the opportunity to make lasting positive changes for Pine Ridge. Likewise, ...

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

Telling his story in "three chapters," Ram Dass explains how he moved from the structured academic world to wide-open experiences with psychedelics (and the Harvard experiments with Timothy Leary). Then in India, he met his guru, Neem Karoli Baba (Maharaji), who taught him to "just be here now." Ram Dass shares with us how we can all attain a state of well-being. The result is that we'll become more centered, and we'll learn to see the God in each other, which ultimately leads to an overwhelming sense of oneness with, and love for, our fellow humans.

Indiana Jones meets Lara Croft in a hot, desperate treasure hunt... Dr. Cat Livingstone works for the British Museum, and she’s frustrated as hell when the mysterious man she knows only as the Silver Fox snatches yet another artifact from under her nose. Determined to steal the priceless necklace back, she tracks him to the Swedish Ice Hotel, but she doesn’t bank on him being the most gorgeous guy she’s ever laid eyes on. Dr. Heath Roberts has no idea the hot blonde in the ice-cold Absolut Icebar is his nemesis, the Black Cat. In the mood for a one-night stand, he asks her back to his...

Esta sencilla máxima muestra elocuentemente la teoría básica de este libro: el problema esencial del desarrollo personal no está en las circunstancias, sino en nuestra actitud vital.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

If you're like most driven entrepreneurs and business leaders, you are either starting or running a company that is barely scratching the surface of its growth and profit potential. How do you find the hidden "cash in the walls" and make the leap from ordinary business outcomes to retire-tomorrow, profit-rich results?

In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to "going higher together". When external pressures are mounting, and employees are working from far-flung locations across the globe, says best-selling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies.

Today's entrepreneurs don't look like those of the past. They are increasingly Black, Brown, female, and older than you might expect them to be. But they're not getting the support they need to succeed in rebuilding America, because our business culture has become so consumed with celebrating size above all else. In this book, the distinguished authors explore the indelible value of small business in America and the future of sustainable business.

An indispensable guide to building a start-up and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and start-up champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product.

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

Albert-Laszlo Barabasi traces the fascinating history of connected systems. Understanding the structure and behavior of networks will forever alter our world, allowing us to design the "perfect" business or stop a disease outbreak before it goes global.

Conventional wisdom does not take into account the negativity that we feel. All it says is that we should focus more on working hard, getting that promotion, starting a family, and doing everything else to bring more positivity into our lives rather than dealing with the problem itself. But conventional wisdom has things backward. You see, it is not our success that fuels our positivity but positivity that fuels our success. In similar ways, it is positivity that makes us achieve more by changing our lifestyle, habits, and viewpoints.