New Career

Hay muchos indicios que invitan a pensar en la concentración y la atención como los nuevos superpoderes que se buscarían en los profesionales del siglo XXI. El continuo uso de las tecnologías en nuestra sociedad ha configurado un cerebro al que le cuesta poner el foco en un asunto concreto durante un tiempo continuado. La optimización del tiempo empleado en un número limitado de actividades digitales y el entrenamiento de la atención se hacen cada vez más necesarios para el bien común.

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

Albert-Laszlo Barabasi traces the fascinating history of connected systems. Understanding the structure and behavior of networks will forever alter our world, allowing us to design the "perfect" business or stop a disease outbreak before it goes global.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era.

As a woman in Silicon Valley who worked her way to the top of the corporate ladder—she's a former VP at Facebook and the current president and CEO of Ancestry—Deborah Liu knows firsthand the challenges and obstacles in the workplace that keep the deck stacked against women in the workplace...and the ways to overcome them. For every woman who grew up competing on the uneven playing field, who is told she is too aggressive, assertive, dramatic, or emotional, this book is the battle cry you need to learn to thrive within the system that exists today.

Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.

In The One Minute Entrepreneur, Ken Blanchard (coauthor of the number-one best selling business classic The One Minute Manager); Don Hutson, CEO of U.S. Learning; and Ethan Willis, CEO of Prosper Learning, tell the inspiring story of one man's challenges in creating his own business.

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Conventional wisdom does not take into account the negativity that we feel. All it says is that we should focus more on working hard, getting that promotion, starting a family, and doing everything else to bring more positivity into our lives rather than dealing with the problem itself. But conventional wisdom has things backward. You see, it is not our success that fuels our positivity but positivity that fuels our success. In similar ways, it is positivity that makes us achieve more by changing our lifestyle, habits, and viewpoints.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Are you passionate about bicycles and have a knack for fixing things? 'How to Start a Home-Based Bicycle Repair Business' is your ultimate guide to turning your hobby into a thriving home-based business. This comprehensive guide provides you with step-by-step instructions on establishing your repair business, attracting customers, and ensuring excellent service while operating from home. From mastering repair techniques to building a customer base and managing your finances, this book covers everything you need to get your bicycle repair business rolling.

For the first time in history, listeners have a definitive audiobook on what keeps them from succeeding. Chandler breaks new ground with his startling revelations and fresh interpretations about people as diverse as Elvis Presley, Van Gogh, Governor Bill Richardson, actor Tyrese Gibson, Dr. Andrew Weil, Hugh Hefner, Mark Twain, and the biblical character Lazarus.

As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the delivery of that message. In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership....

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.

You have the right to restore a culture of the can-do spirit and enjoy the financial security you and your family deserve. People are destroyed for lack of knowledge. Get the knowledge you need to start living your business dreams! Don't wait. You'll wait your life away...

Publisher Robert Collier taught millions of people how to achieve more, attain more, and live more-all by tapping the incredible faculties of the human mind. His leading book, The Secret of the Ages, is now available as an audio program.

This comprehensive guide provides step-by-step instructions to help you build and manage a profitable trucking company without the stress. With this book, you'll have everything you need to hit the road in no time, while making sure your trucking business starts off strong and finds success along the way.

A revolution is under way. Within a generation, more households will be supported by women than by men. In The Richer Sex, Liza Mundy shows how this reality will transform the sexual, dating, marriage, and work habits of men and women worldwide. This flip in the economic order is inevitable, and Mundy demonstrates why it will also be a good thing for individuals and families. Both sexes will be free for the first time to make purely romantic choices - ones that have nothing to do with marriage as an economic partnership.