New Career

The ultimate guide to naming your product or business has been updated throughout, with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace.

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

In times of stress, we have a choice: we can retreat further into our isolated silos, or we can commit to "going higher together". When external pressures are mounting, and employees are working from far-flung locations across the globe, says best-selling author Keith Ferrazzi, we can no longer afford to waste time navigating the complex chains of command or bureaucratic bottlenecks present in most companies.

With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.

In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich information", customized products and services tailored to a niche market, or reach out to a broad, general market with watered-down information.

How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.

This isn’t your typical business book. Soul Venture sets out to dismantle the myths of the startup culture, revealing a world where 97% of startups fail. Even Jensen Huang, cofounder of the $3 trillion tech giant Nvidia, confessed he would never go through it again. So why do entrepreneurs keep lining up? Why do venture capitalists continue to encourage them? What exactly isn’t working? Part memoir, part transformational guide, Soul Venture lays bare the myths, ambitions, and harsh realities of an irresistible culture with untenable odds.

Ten years ago the idea of getting into a stranger's car or walking into a stranger's home would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries.

If you write an email to a friend about a fantasy involving your gorgeous boss, don't send it to All Staff... Meg It’s not easy to reinvent yourself, but my thirteen-year-old son and I are ready for a new start. Old Maggie was a magnet for disaster, but New Meg is going to be elegant, sophisticated… and blonde. I’ve landed a dream job at the other end of New Zealand as PA to three rich directors who spoil me rotten, I’ve found a beautiful new apartment, and I feel reborn. Then I write an email to a friend describing in vivid detail what I want to do to the sexiest of the directors...

Do you love being around cars or do you want to make extra money from something that doesn’t require any hard skills? If so, then I have the perfect business for you. A mobile car detailing business doesn’t require a huge upfront investment or a ton of skills!

This gem of a guide is a clear roadmap towards true, authentic success in every area of your life. Disarmingly simple, yet filled with profound insights, The Seven Guaranteed Steps to Spiritual, Family and Financial Success is one publication that actually lives up to its title. Also makes an excellent gift.

We’re asking the wrong question. “What do you want to be when you grow up?” is no longer serving our students. This question perpetuates the myth that all students need to pick one job title—for life. The world has changed. The information age has created thousands of career possibilities. Artificial intelligence is causing major disruptions in almost every industry, and will bring about seismic shifts in the way we work. To prepare students for this new reality, we need a different approach.

WHY DO SOME CHANGES FAIL WHILE OTHERS SUCCEED? That question was the catalyst that drove Prosci founder Jeff Hiatt in the late 1990s to uncover the secret to successful change—and develop the popular change management model known as ADKAR. ADKAR is an acronym for Awareness, Desire, Knowledge, Ability, and Reinforcement. It’s a model and conceptual framework that makes change make sense.

The Property Developers BlueprintHave you ever wanted more time, freedom and money? Do you want to spend more time with the family, enjoy your hobbies, be in great health, travel the world and live life on your terms? Do you want to sack the boss, stop working for customers and not have to go through life worrying about paying the bills or what things cost ?

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

Sometimes the future needs a little help from the past... They fell in love at Christmas. Time to take the next step. Eliza Jones and Tom Piper are destined to be together. Last year, thanks to fate, a snowed in train, and a little Christmas magic, they fell in love. A year has passed, long enough for their love and their careers to grow. Unfortunately, Pine Ridge is still no closer to LA than it was last year. Tom's tree farm in Pine Ridge isn't portable. Not to mention, he's getting used to being mayor, and has the opportunity to make lasting positive changes for Pine Ridge. Likewise, ...

Never fall in love with a wounded hero… Since I turned thirty, all I can think about is having a baby. Someone of my own I can love. Someone who won’t break my heart. But I don’t want another relationship ever again. I thought about going to a clinic. But I like the idea of knowing the identity of the father of my child, even if we’re not an item. So I pick Marc. Or Fitz, as everyone else calls him. He’s tall, handsome, healthy – apart from his injured back – hardworking, kind, and loyal. I’d be happy if my child were to grow up like him. So I ask him if he’d agree to be a...

Over the next decade, all leaders will be augmented with some form of generative artificial intelligence, or GenAI. For the best leaders, this will mean dramatic improvement. For mediocre leaders, this will mean persistent confusion, distraction, and pretense. With futureback thinking—looking ten years ahead, then planning backward from future to next to now—this third edition of Leaders Make the Future shows how people can improve their leadership skills while expanding their human perspective.