New Market

Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real-world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You'll discover why "That's the way it's always been done" will leave you without any customers.

Welcome to the new sales economy: the ever-changing intersection of business trends, technology, and cultural dynamics. It's disruptive. It's transformational. It's also full of opportunity. Left-field competition. Commoditization. App-like mindsets. Less loyalty. More decision makers. Faster ROI expectations. All of this has shifted what our prospects and clients need to succeed, and how they want to interact with and buy from us.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

Do you have a passion for bookbinding and want to turn it into a profitable home-based business? How to Start a Home-Based Bookbinding Business is the perfect guide for aspiring bookbinders. This comprehensive book walks you through every stage of establishing a profitable and fulfilling business from your home. From choosing materials and honing your craft to acquiring clients and marketing your services, this guide covers everything you need to know.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

With increased technological disruption and competitive pressure straining even the most established client relationships, generating new business revenue is more important than ever. Unfortunately, many salespeople are ill-equipped to make the vital transition from a more reactive account management style to a mindset that puts acquiring new customers at the center of their sales success.

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.

How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, Launch in 5 way to do it. If you are launching a new business, this audiobook will improve your chance for success in the most economic, efficient and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine.

Tired of publishing limbo? Ditch the gatekeepers and publish your masterpiece with Discipleship Press Publisher's Guide! This comprehensive guidebook empowers aspiring indie authors like you to self-publish with confidence and ease using cutting-edge tools and proven strategies. Say goodbye to publishing hurdles, say hello to author freedom: Master the self-publishing game: Unravel the complexities of the independent book publishing industry, from manuscript formatting to global distribution. Unleash your inner marketer: Discover modern marketing techniques to captivate readers and build a ...

Thrift Store Success is a step-by-step resource for aspiring thrift store owners who want to enter the resale industry with confidence and clarity. This audiobook addresses the everyday struggles faced by new entrepreneurs in the thrift space.

Electric utilities in the United States spent almost $60 billion on grid modernization in 2019 and will spend trillions in the coming decades to keep the lights on. We’re facing a global challenge to make humanity’s presence on this planet sustainable. The electrical grid is undergoing an energy transition from fossil fuels to renewable energy, but it needs to become more flexible to supply and sustain our needs. Amazing work is being done with renewable energy to decarbonize the electrical grid, but the grid is not yet flexible enough to become carbon-neutral. Yet. Virtual Power ...

In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures, while working less and playing more, utilizing his heralded "24-7 mentality". You will learn how to maximize efficiency, overcome procrastination and self-doubt, and earn significantly more money than you can make in your nine-to-five job, while putting your lifestyle at the top of the food chain.

The way we do business in the US and across the world has changed. We now meet through Zoom, Skype, Meet, and Teams. Those who sell virtually are likely to suffer a longer sales process. Since 82 percent of communication is non-verbal, virtual communication is difficult.

PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock.

Where is your business headed? Have you toyed with a few marketing campaigns that didn’t result in increased sales? Are you looking to tap into new markets and grow your company? This program will give you the essential tools that you'll need to expand your markets. No fluff, only step-by-step tools for actionable results.

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

No! Not another audiobook on podcasting...It's not what you think. We get straight to the fun stuff here. Here's what this audiobook is: Five proven ways to grow your audience fast, a set of simple plug-n-play strategies and tactics you can use to grow any podcast big or small, new, or old, uncommon ways to gain influence, credibility, and build an audience with consistency, and collection of stories and accounts form real people I've worked with and helped and the results we've helped them achieve.

Digital marketer and entrepreneur Joshua Littlejohn provides entrepreneurs and small business owners with a proven road to establish their company's image, without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income, all while still in college.

You're about to discover 50 ways to get customers in your network marketing company. If you are out of ideas on how to get customers or want to increase your customer base this book will be your guide on to where to look to find customers.

In Effective Video Marketing, veteran video marketer Erika MacDonald offers business owners and digital entrepreneurs proven and powerful methods for harnessing the power of an effective video marketing campaign. You will learn how to improve ROI and conversion percentages by using viral HD videos to add "the human element" to your business websites, landing pages, email list blasts, and sales funnels.