New Market

A tactical, step-by-step guide to help today's frontline reps create valuable new business conversations. Whether you're an individual rep or leading a sales team, the simple processes outlined in TPG will have you talking to more valuable prospects in the shortest time possible.

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

In this book, business coach Bill Bishop explains how to succeed as a financial advisor in the new economy. He explains how to create a business that will take full advantage of new technology and provide a new level of value to your clients; value they cannot get from a robo-advisor or a fin-tech company. If you want to succeed in the coming years of disruption, this book is a must read.

You'll learn how to generate and test business ideas, and pick the one that's best for you... select the right entry strategy... name and locate your business... raise capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... handle pricing, distribution, and sales... manage your finances to specific objectives... prepare for growth... and even maintain your work/life balance as an entrepreneur.

Multilevel Marketing Success Manual is a complete step-by-step Guide for anyone who wants to leave the nine to five rat-race behind and work from the comfort of their own home, while achieving a level of financial success they would never derive from a job. This audiobook analyzes all key elements of successful monthly residual income that continues to grow even after you decide to retire or just take some time off.

Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.

People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners, he will help you discover how to effectively use social media, video and mobile marketing.

The Lean Entrepreneur moves us beyond this myth. It combines powerful customer insight, rapid experimentation, and easily actionable data from the Lean Startup methodology to empower individuals, companies, and entire teams to evolve their vision, solve problems, and create value at the speed of the Internet. Anyone can be visionary.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

If you've always wanted to become an influencer on Instagram, but don't know how to build your brand then keep on listening! Are you sick and tired of not having followers on Instagram? Have you tried endless tactics but nothing seems to work for more than a few weeks or days? Do you want to finally say goodbye to the lack of growth and discover something that works for you? If so, then you have landed in the right place you see growing your Instagram brand doesn't have to be that difficult.

Small changes can deliver big new product results. Are new products taking too long to develop and failing to deliver the bottom-line impact you need? Now you can accelerate your growth by identifying your innovation bottleneck - just one of the powerful new product development strategies revealed in Simplifying Innovation. As the story in this provocative business audiobook unfolds, you'll discover the first-ever approach to new product growth based on the Theory of Constraints.

The giant brands that once dominated the media landscape - Oprah, the New York Times, NPR, CNN - have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer.

In Business Basics Bootcamp, author, successful entrepreneur, and branding expert Mitche Graf draws on 35 years of experience launching cutting-edge new businesses and coaching budding entrepreneurs to offer you proven and powerful methods for quickly scaling business ventures, while working less and playing more, utilizing his heralded "24-7 mentality". You will learn how to maximize efficiency, overcome procrastination and self-doubt, and earn significantly more money than you can make in your nine-to-five job, while putting your lifestyle at the top of the food chain.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Are you tired of the daily grind and looking for a way to generate income effortlessly? Look no further! Digital Goldmine: Mastering Passive Income Online is your ultimate guide to building multiple streams of passive income that will help you achieve financial freedom and live life on your terms.

Job Seeker Jammy affirms the simple principle that job applicants perform well when they’re given the tools they need. The problem is that most job seekers don’t know how to present themselves in a way that allows prospective employers to clearly see their skills and experience. They’re also not prepared for their interviews and not well-versed in negotiating a salary.

In the modern economy, businesses must have heart. The marketing industry is broken. Consumers are tired of interruption, push, mass media, and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted radically.

You will learn how to make the time you need to acquire what you want out of life and what you want to achieve. There is no magic formula, just an explanation of how most people use and waste their time, and Bennett shows you another way of using time to your best advantage.

About 97 percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical. Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship.