New Market

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

China's growing role in the global economy is showing no sign of retreat. Indeed, recent events have only increased China's influence - to the point where China is poised to edge out the United States and take the lead. For investors like you, this tectonic shift poses difficult challenges - along with tremendous opportunities. In China's Rise and the New Age of Gold, one of the 21st century's top economic experts, Stephen Leeb, lays out his compelling argument that explosive gains in gold lie ahead.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Profitable winter market gardening – the complete practical guide to growing vegetables year-round in northern climates for local markets. Many small farms shut down during the dark winter months. Yet with the right techniques, equipment, and cultivars, year-round growing can produce the highest quality and tastiest fresh local vegetables, all while banking a profit.

The Great Recession, institutional dysfunction, a growing divide between urban and rural prospects, and failed efforts to effectively address immigration have paved the way for a populist backlash that disrupts the postwar bargain between political elites and citizens. Whether today's populism represents a corrective to unfair and obsolete policies or a threat to liberal democracy remains up for debate. To respond to today's crisis, good leaders must strive for inclusive economic growth while addressing social and cultural issues, including demographic anxiety, with frank attention.

The 7 Day Entrepreneur: Turn Your Side Hustle or Million Dollar Idea Into a Reality in 1 Week is your ultimate guide to starting a business from scratch in just one week—all from the comfort of your home. Whether you're chasing financial freedom, time freedom, or the dream of becoming a lifestyle entrepreneur, this book is your roadmap. If you've been waiting for the right moment to turn your side hustle into a real business, or you're sitting on the next big startup idea, this is it. Author Mitche Graf, a successful entrepreneur with over 30 years of experience, walks you through each ...

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Do potential customers reach your website, landing page, or app but fail to take action? Do you struggle to combine both rational/logical and emotional/non-conscious elements into your marketing? Does your ecommerce site have too many abandoned shopping carts? If you can answer "yes" to any of these questions, or if you are simply looking for a way to be more persuasive and convert better, you need The Persuasion Slide™. Psychologists have uncovered many secrets of influence and persuasion psychology, but trying to apply them in a practical way has often remained elusive for marketers. ...

Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it’s one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.

📉 Trade wars. Tariffs. Geopolitical uncertainty. Investors today face a radically altered landscape—one where protectionist policies and fractured global supply chains are rewriting the rules of the game. This groundbreaking guide delivers a comprehensive roadmap to help investors profit in an era defined by tariffs, trade fragmentation, and policy shocks. From the historical roots of protectionism to the intricate dynamics of modern trade wars, this book unpacks the economic forces shaping today’s markets—and the strategies needed to thrive within them.🔍 Inside, you'll discover...

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

Take a moment to look over your books about investing. Have any of them given you a successful method for making profits and reducing risks? Is there even one such book that has proven reliable over the years? Alas, most investors would say no. That's because so few investment books are classic in the true sense: For years investors keep buying the book, and they keep using the method to make the most of their opportunities.

Your Ultimate Guide to Writing, Editing, and Self-Publishing Success Have you dreamed of becoming a self-published author, but felt overwhelmed by the process? Whether you're just starting out or looking to refine your skills, this comprehensive guide is your roadmap to turning your writing aspirations into reality. Packed with expert insights, step-by-step instructions, and actionable strategies, this book is designed to help you transform your ideas into a professionally polished eBook—and get it in front of the readers who will love it. Learn the Essentials of Crafting an Engaging ...

This is no mere observational account. The Future of Insurance, Volume IV: Asia Rising offers actionable insights, serving as both a roadmap and inspiration for those daring to navigate the future complexities of the insurance market—whether you're an industry professional, policy-maker, or a tech-savvy individual intrigued by the dynamism of business innovation.

Explore the dynamic world of investing over the past decade with 'Investing Transformed: Navigating the New Decade's Market Shifts'. This insightful ebook delves into the profound changes that have reshaped the investment landscape, offering a detailed analysis of the evolution in strategies, market conditions, and investor behaviors. In Chapter 1, we explore the significant shifts in investment vehicles and platforms, the impact of technological advancements, and the evolving profiles of modern investors. Understand how global economic events and regulatory changes have influenced ...