Ocean Power

Your company's success doesn't start with "why" — it starts with "what." In today's overcrowded markets, the difference between leading and following comes down to how clearly you can stake out your territory. "Start With What" challenges the conventional wisdom that purpose must come first. Through detailed analysis of market leaders like Salesforce, Tesla, and Peloton, this book reveals how the most successful companies begin with crystal-clear market definition before building their inspirational "why.

The UK is an island nation, connected to the world by seas and oceans. It’s prosperity and security are conditional upon the free flow of goods, services, people and data across, through (and under) the global commons, and the sustainable management of the maritime ecosystem on which its climate depends. However, recent academic discourse has highlighted a maritime vacuum in the national consciousness. By reframing the conversation away from outmoded perspectives of ‘sea-blindness’ to one of ‘Ocean Literacy’, Maritime Britain seeks to explore the core role of the maritime sector ...

The octopus is happy in his undersea cave until one day, a diver captures him and takes him to live in an aquarium. The humans give him food and tests that look like toys. But every day is the same, and the octopus soon tires of captive life. And so, under the cover of darkness, he makes his daring escape.