Ocean Sailing

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

So, you think you’d like to sail around the world? Imagine sunsets across calm oceans, cocktails at cosy anchorages, landfalls in amazing new places.... and then imagine something else. Imagine taking part in one of the planet’s last great adventures. Imagine the story of an incredible race, ripping and roaring through the seven seas. Imagine a tale of endurance, deprivation, fear and courage, a story of winners and losers, those who made it and those who did not. Imagine ‘Spanish Castle to White Night – the Race Around the World’. The Volvo Ocean Race 2008-09 ran for 37,000 miles...

Totally free of hyperbole and exaggeration, A Drop in the Ocean is an honest and genuine account of what it is really like to cross a very big ocean on a very small sailboat for the very first time.

Imagínese que navega en alta mar, el horizonte es vasto e incierto, las olas imprevisibles... bienvenido al océano de la agilidad. En este mundo, la agilidad es más que un concepto: es el arte de sobrevivir y prosperar. "Perdidos en el océano de la agilidad", de René Schröder, es su herramienta de navegación por las procelosas aguas del mundo empresarial moderno.