Organizational Change

The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities.

What can science tell us about why people resist change or what you can do to help your staff adjust? This audiobook discusses how to utilize behavioral psychology techniques to help overcome resistance to change in yourself and in others. Before we can embrace change, we first have to unlearn our old ways of doing things. In this audiobook, author Jennifer Hancock is going to discuss why we all find it so hard to change and why it’s particularly difficult to create culture shifts within an organization.